These slides talk of one of the most innovative, effective and cost efficient ways of marketing; Social Media Marketing ie. Marketing of Facebook. These slides talk of the different options available in Facebook ads and give a brief overview of how they could be used effectively to increase traffic into your website or Facebook page.

1. Marketing on Facebook
Marketing

2. “A very effective marketing tool for
B2C companies. ”

3. Facebook Page
The page allows you to make
announcements through posts. Your
posts could be about a new product
release, an important branding event
or a simple quote that is thought
provoking. The idea behind publishing
posts is to draw attention.

4. Page Features
Tabs are something that makes your
page look special. Add the tabs that
would most useful for your audience,
customize them and reorder them. Cover
picture is another feature that helps you
speak about your firm’s exclusivity. By
customizing your page URL, though it is an
internal page, it helps your brand show
up on the top page of search engines.

5. Likes & Shares
The content you generate to create a
buzz needs to be likeable and
shareable. The content you are
disseminating could have all the
details about your firm or product but
without the likeable element in it, the
content stays on your page and does
not get of there.

6. Followers
If you have a parallel community that
supports your business activities, use
this feature build audience. They could
in turn be prospective customers who
are interested in the products and
services you offer.

7. Events
Facebook page also has the feature that
helps you announce about your events to
audience engaging on your page. It
helps you manage the invitee list which
tracks RSVPs for you. You can boost your
event posts depending on the interests of
each of your members participating on
your Facebook page. You can also run
polls, campaigns and contests to the
attention of your audience.

8. Groups for
distribution
A group typically represents a set of
people with common interests. These
groups are free to start and easy to
manage. They also serve as an
effective distribution channel to
disperse your content.

9. Facebook ads
A paid channel. Typically the content
shared on your Facebook page gives
you only 16% reach to your potential
audience. A Facebook ad on the other
hand penetrates through the reach
smartly. However, an ad on Facebook
should be carefully positioned to reach
the target audience.

10. For more details visit our blog: http://www.utthishta.com/blog/
Any online marketing tool available
today, offers a mind boggling number
of features to promote your brand.
Smart marketers do not need all of
them. They use only what is required
to accomplish their objective.

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