SPORTING GOODS COMPANY.'PUMA'

1. MADE BY- UTKARSH TRIPATHI

2. COMPANY PROFILE
• A Germany based company engaged in manufacture of sport
equipment operating worldwide through its subsidiaries.
DIVISION OF OPERATIONS
•
Footwear range; cross training, motor
sports, running, soccer, tennis etc.
•
Apparel line; t-shirts, track jackets, pants and hooded sweat shirts.
•
Accessories; backpacks, belts, headwear, socks and utility bags.

4. First logo of Puma
HISTORY
 Dassler brother in the year 1924 formed a
company named Gebrüder Dassler Schuhfabrik
(DASSLERS BROS. SHOE FACTORY).
 In 1948 they split their business , adolf dassler
named his company as ADIDAS and rudolf
dassler named his as RUDA (RUdolf DAssler) but
later changed it into PUMA .
 It’s headquarter is located in germany
 Puma became a public company in 1986

5. PUMA TODAY
• Puma AG has approximately 10,700 employees and
distributes its products in more than 80 countries
• Its ceo is bjorn gulden since april 2013
• Puma is the main producer of enthusiast driving
siuts, racing shoes, casual shoes and apparels also.
• They are the prime producer in formula one and
NASCAR especially.
• It is the official sponsor of Fifa world cup.
• It is in collaboration with famous automobile
companies like bmw and ferrari

6. PHASES IN MANAGEMENT
PHASE I :
• Puma’s long-term corporate development plan starts whereby the aim is
to restructure the company and establish a solid financial footing.
• Puma registers a profit for the first time since its IPO in 1986
• Puma represents its Puma cell technology, the first foam free mid-sole
PHASE II :
• Puma’s long-term plan starts. They aim to reposition the brand through
investment in marketing and product development.
• Puma and Jil Sander jointly launch a footwear collection.
• Puma opens its door for e-commerce by creating their
website, www.puma.com.

7. PHASES IN MANAGEMENT
(continue)
PHASE III :
• PHASE III further aims to explore potential of the brand by generating
desirable and profitable growth.
• Puma finally signs on the official supplier of apparel and footwear in the
FIA world RALLY CHAMPIONSHIP WRC.
• Puma becomes the official supplier of racing shoes to MICHEAL
SCHUMACHER.
PHASE IV :
• In PHASE IV puma empowers itself to be the most desirable
sportslifestyle company.
• Puma enters into a contract with worlds premier motorcycle company
DUCATI and sponsors one of the top Moto GP teams.
• Puma plans to develop sports fashion collection of the brand.

8. OVERSEAS SALES
Sales
750
ASIA/PACIFIC
AMERICA
1350
EMEA
1100

9. vs.
PUMA
ADIDAS
Mixing the influences of sports, lifestyle and
fashion
Improving every athletes performance
through innovation,
Fits your active lifestyle.
Performs at the highest level
-Distinctive trend setting styles
-Branded retail experiences
-Co-developing celebrity lines
-Co-branding partnerships
-Mass customizations
-Promotional events
-footwear technology innovations
-Automatic customization
-Co-developing celebrity lines
-Classic styles and heritage
-Tradition
-Mass customization
Mixing the influences of sports and lifestyle
Clear, orderly, practical, hi-tech, classic,
sophisticated, sincere.

10. SWOT ANALYSIS
STRENGTHS
OPPURTUNITIES
Experiences in R&D
Fitness type
Branding
Technology
Management and international strategy
Acquisitions and Sponsorship
WEAKNESS
THREATS
Missing sports segments
Actual economic condition
Low financial resources compared to
rivals
High competition and imitation of
products

11. ANNUAL STATISTICS
ANNUAL STATISTICS

12. ANNUAL STATISTICS

13. THANK YOU