For business students

4. HISTORY:
• Incorporated by Korean company.
• CE0 C.I KIM.
• Established in December 1997.
• April 1998, beginning of express bus
operations.
• November 1999, city bus operations.
• Started with 20 buses.
• Initial equity investment was of us 1 million$.

5. Vision:
“To be Pakistan's number 1 logistics company, preferred
by customers and loved by the employees”.
Mission statement:
“We live by our core values every day - trust,
teamwork, integrity - and work towards creating value for all
of our stakeholders. Our employees are the lifeline of this
business and Daewoo takes great pride on the dedication and
customer orientation of all its employees”.

7. DEPARTMENTS:
 OPERATION
 FINANCE
 ADMIN
 HR
 TRAINING
 WORKSHOP
 CARGO
 LOGISTICS ETC

8. Daewoo express is much more
conscious about their time and there IN
and OUT.
The organization’s plus point is the
time conscious and it is very strict in this
issue.

9. Social responsibility:
 Daewoo’s intention is to provide our employees and
subcontractor driver with a safe and rewarding workplace in
which they feel part of a dynamic and growing business. This
includes support and a genuine career path for all employees.
Our business is actively involved in maintaining appropriate
levels of occupational health and safety standards whilst
obeying all local and federal laws.
 The organization is also considering about the environment
and general public safety.

10. MANAGERIAL ETHICS:
 Level or stage of moral development
The company conduct workshops for their employees through which they are enhanced and they improve
their performance.
 Individual characteristics
It mostly depends on the employee’s individual behaviour.
 Organization structure
Daewoo’s organizational structure is much more cooperative with the customers as well as staff. They
listen to the employees and gets important feedback to make their policies.

11. ORGANIZATION CULTURE:
Going forward we look to strengthen our performance management system to
ensure that we have transparency and differentiation in our reward system based on contribution of
each employee. Our training department will be working extensively on working on individual
training needs of our employees along with various trainings to enhance the capacity of the
organization. We are focused on introducing best HR practices to make it an employer choice in
Pakistan and strengthen our position as the market leader in our industry.
HR policy
Daewoo conducts training session to enrich the employee knowledge.
Job security
Job security is enhanced.
Learning and development
Daewoo also give awareness for importance of training.
Performance appraisal
Motivation of extraordinary performer.

12. Communication process:
• There is an open environment in the Daewoo which
allows the employees to communicates with each
others. Before making the decisions the top level
managers discuss it with their supervisor or
employees. The organization allows the employees
that the any one of them can meet the general
manager.

13. Span of control:
Span of control is narrow. There are less people under one person in the
organization, because it also control regional basis teams.
Decentralization:
Not only the CEO takes the decisions but also gets feedback from employees.
Every man in the organization follows the decision of management.
Decision making:
The process of decision making is held in organization by both centralization
and decentralization. The decision making is held by the management of the
company.

14. Destinations:
Daewoo Express is working in 33 cities on 43 destinations with 200
buses.
Daewoo is working with highly professional staff. Daewoo assures its
passengers a safe & secure journey. For this purpose a separate Security
Department is working. Effective and efficient drivers hired always.
And a bus hostess to serve passengers with food and refreshments.
Daewoo’ management put the best possible candidate for the job in the
position.

16. Competitors:
Faisal Movers
Niazi Express
Bilal Travels
Sky Ways

17. 1. Safety and security:
Daewoo assures its passengers a safe & secure journey. Some of the security &
safety measures followed are:
• life insurance of each passenger.
• A team of skilled guards at all terminals.
• Deputation of alert armed guard in the bus.
• Security checking of passengers at boarding time.
• Lost & found department for the security of luggage.
• Movie capturing of all passengers before the departure.
• Before boarding, carry-on baggage of each passenger is checked.
2. Online portal:
Booking and reservation
Fare’s and time schedule
Consignment tracking etc.

18. To provide a safe, comfortable and affordable door to door local transport solution to Daewoo
express bus passengers. Daewoo cab also plans to provide customers an intra-city luxury
conveyance medium at a reasonable rate nationwide.
Daewoo cab – from Daewoo bus to your doorstep - Daewoo Pakistan express bus service limited
has launched Daewoo cab – a pick and drop service for all of its passengers. This service is
currently available in Lahore, Rawalpindi and Islamabad. Our future destinations include
Multan, Karachi, Peshawar and Faisalabad.

19. Daewoo Miles card:
Daewoo brings yet another new service for its valued passengers.
With Daewoo Miles Rewards Program, you can get "reward tickets" if you
keep Daewoo Express as your preferred travel service.
The more you travel - the more reward tickets you get!

20. Conclusion:
Pakistan's biggest Inter-city bus operator, Daewoo Express is
growing big time. Since its inception in 1997, Daewoo Express has grown
with the tick of clock. Today, it's offering international standard
transportation services from 60 stations across Pakistan. Over 500,000
passengers travel across 60 stations of Punjab, Sindh & Khyber
Pakhtoonkhwa via Daewoo Express every month.
Furthermore, Daewoo Express also started operations from its 2nd
Terminal in Lahore, located in Defence Housing Authority, phase 5 which is
part of the larger vision of company's management.