Harley Davidson prism and marketing strategies

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This presentations includes the Brand prism of Harley Davidson and important marketing strategies that should be implemented by Harley to grow its market share in India

Marketing

PHYSIQUE..
• Loud & Powerful
• Custom Cruiser

PERSONALITY..
•Individualism
•Clean Cut Business
Executives
•Free Spirited
•Freedom & Independence

RELATIONSHIP..
• Harley Owner’s Group
• Promise To Fulfill Dreams

CULTURE..
• Equality
• Fascination Towards The
Western Culture

REFLECTION..
•A Story Every Bike Lover
Wants To Be A Part Of.

SELF IMAGE..
• Its A Way Of Life
•Nothing Can Explain The
Adrenalin Rush While
Riding A Harley
•Style Statement

Marketing Strategies of Harley
in India….

#HarleyPartyForFestiveSeas
on
Harley Davidson can organise
parties that leave an
impression on the attendants.

Expand Market
• For Younger generations
• Target Female Customers
• Increase the advertising

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Harley Davidson prism and marketing strategies

1. Presented by: Urvashi Sharma Vaibhav Pratap Singh Subrata Kumar Shubham Mahlotra Chandra Prabha HARLEY DAVIDSON PRISM & MARKETING STRATEGIES

2. BRAND IDENTITY PRISM PHYSIQUE PERSONALITY RELATIONSHIP CULTURE REFLECTION SELF IMAGE

3. PHYSIQUE.. • Loud & Powerful • Custom Cruiser

4. PERSONALITY.. •Individualism •Clean Cut Business Executives •Free Spirited •Freedom & Independence

5. RELATIONSHIP.. • Harley Owner’s Group • Promise To Fulfill Dreams

6. CULTURE.. • Equality • Fascination Towards The Western Culture

7. REFLECTION.. •A Story Every Bike Lover Wants To Be A Part Of.

8. SELF IMAGE.. • Its A Way Of Life •Nothing Can Explain The Adrenalin Rush While Riding A Harley •Style Statement

9. Marketing Strategies of Harley in India….

10. NOW EMI OPTIONS AVALIABLE

11. Other Strategies • Customized Bikes • Engaged on Social Networking Sites For Customer Interaction • Re-Purchase within the brand family • Test Drive • Membership Card • Safety tips Training Sessions for

12. Marketing Strategies for F

13. Fuel Efficient Bikes!

14. Sponsor any Reality Show!!

15. Rent Bike

16. Make In India!! Manufacturing Advantage

17. #HarleyPartyForFestiveSeas on Harley Davidson can organise parties that leave an impression on the attendants.

18. Expand Market • For Younger generations • Target Female Customers • Increase the advertising

19. Thank You!!