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How to create 
change?
Information 
doesn’t change 
the world.
People do. 
With their 
ideas. 
With their 
knowledge.
Make 
everything 
available. 
Help 
users find 
it.
Design 
solutions to be 
in-the-flow, not 
above-the-flow.
Don’t design for 
one-size-fits all. 
Many sizes fits 
many.
Don’t 
be 
afraid 
to 
color 
outside 
the 
lines.
Keep it 
simple.
Don’t Predict. 
Try, Learn and Adjust.
Leadership is 
about creating 
change that 
you believe in.
Put your trust in 
people. 
Not in the 
technology. 
Use it to 
empower 
them.
See people.
Listen to 
them.
Don’t hold a 
monologue. 
Create a 
conversation.
Meet them.
Build trust with 
transparency.
Help people 
connect. 
Take the connected 
people and make change.
Create a ripple 
effect. 
Champions The Good 
Example 
Viral 
Messages
The first step 
to change is to 
dip a toe in it.
Just do it.

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How to create change