PEER TO PEER IN TOURISM, Revolution in travel, Impact to tourism

1. PEER TO PEER IN
TOURISM
Teacher: Iva Slivar, PhD
www.ecorl.it

2. Lecture Content (1)
 Introduction
 Nomenclature
 Revolution in travel
 Impact to tourism
 Expansion
 Users
www.ecorl.it

3. Lecture Content (2)
 Advantages and
disadvantages
 Case studies
 Conclusion
 Questions
www.ecorl.it

4. Introduction
 The sharing evolution
 Connect to share information
 Connect people to each other
 Connect to share daily
thoughts and media
 Connect to access services
and share access
www.ecorl.it

5. Introduction
 Private accommodation has
been rented for decades
 There are +500 peer to peer
platforms in tourism
www.ecorl.it

6. What is peer to peer?
 Peer-to-peer (P2P) computing or
networking is a distributed application
architecture that partitions tasks or
workloads between peers.
 Peers are equally privileged, equipotent
participants in the application. They are
said to form a peer-to-peer network of
nodes.
www.ecorl.it

7. Nomeclature
 Peer to peer
 Sharing Economy
 C2C
www.ecorl.it

8. The Concept of Peer to Peer in Tourism
 P2P is a gateway to often
noncommercial, often more affordable
alternatives to hotels, car rentals, and
experiences away from home.
 People - complete strangers - rent out
their homes, lend their vehicles, lead
guided tours, and meet out-of-towners
for meals, all set up via the Internet.
www.ecorl.it

9. The Concept of Sharing Economy
Sharing economy is an economic and social activity
involving online transactions. Originally growing out
of the open-source community to refer to peer-to-
peer based sharing of access to goods and
services, the term is now sometimes used in a
broader sense to describe any sales transactions that
are done via online market places, even ones that
are business to consumer (B2C), rather than peer-to-
peer.
www.ecorl.it

10. The Concept of C2C
C2C markets provide an innovative way to
allow customers to interact with each other.
In customer to customer markets, the
business facilitates an environment where
customers can sell goods or services to
each other.
www.ecorl.it

11. Revolution in travel – demand side
 destination choice
 see
 do
 eat
 sleep
 move around
 need to tellwww.ecorl.it

12. Revolution in travel – offer side
 Accommodation
 Airbnb (2008): over 1 billon
of listings in more than
34.000 cities and 190
countries
 Hilton (1919): over 610.000
rooms (540 properties) in
78 countrieswww.ecorl.it

13. Supporting the offer
www.ecorl.it

14. Impact on tourism
 Anyone can start a tourism business. Online
platforms provide easy access to a wide range of
services, many of them of higher quality and more
affordable than their traditional business
counterparts.
 Sharing economy allows more flexibility. Some
tourists appreciate these platforms for
personalisation, authenticity and contacts with local
citizens.
 Hoteliers claim they have lost revenue because of the
rise of accommodation-sharing platforms.www.ecorl.it

15. Expansion of peer to peer
 In Europe today, although the vast
majority of the P2P lending
activity is concentrated in the UK
– which accounts for over 84% of
the whole European market
followed by Germany (5,4%),
France (3,3%) and Nordic
countries are experiencing strong
growth in the P2P lending space
with a number of homegrown
startups starting to emerge as
regional leaders.
www.ecorl.it

16. Who uses it?
 Generation Y wants to be
understood, accepted, respected;
they want to be involved.
 Their job gives them only income
to do what they want to do.
 Communicating with them
requires openness, understanding
and sincere interest.
 They grew up in a world saturated
by media, are very brand-
conscious. They responds to
humor, irony, and "uncoated"
truth. Generation Y will easily
dismiss their brand loyalty.www.ecorl.it

17. Advantages of peer to peer in tourism
 Anybody can start a tourism buissnes
 Easy acces to tourism services via Internet
 High quality and affordable prices of offered
places/services
 Flexible timetables, no need of planning
everything in advance
 Authenticy and contact with local communities
 Significant reduction in energy and water use,
greenhouse gas emissions, and waste
 Income for both sides…
www.ecorl.it

18. Disadvantages
 Increasing the number of part-time workers in
the tourism sector
 If the work in the sharing economy is the only
source of income, it provides no social security
to the worker (e.g. no paid sick leave)
 Threat to safety, health and disability
compliance standards
 Loss of money of providers due to creating new
sharing platforms…
www.ecorl.it

19. Case study - peer to peer offline
www.ecorl.it

20. Case study
 Accommodation
 Gastronomy
 Transport
 Tours
 Other travel related
services
 Combinations
www.ecorl.it

21. Accommodation
 Airbnb (global)
 Couchsurfing (global)
 Campinmygarden.com
(Europe)
www.ecorl.it

22. Couch surfing
 Couchsurfing is a global network of over
11 million travelers, adventure seekers
and lifelong learners in over 150,000
cities in every country in the world.
 There's a community of Couchsurfers
near you! Many cities have weekly
language exchanges, dance classes,
hikes and dinners. Make new friends.
www.ecorl.it

23. Campinmygarden.com
 With more than 1000 micro-campsites
to choose from, and located on every
continent except Antarctica,
Campinmygarden.com is the first
website featuring private gardens for
camping.
 About half of the campsites are in the
UK and mainland Europe.
www.ecorl.it

24. Gastronomy
 Eatwith.com (global)
 Bonappetour.com (global)
 Cookapp.com (Americas,
Europe)…
www.ecorl.it

25. Eatwith.com
 Target public: residents and
tourists
 The accent is on both meeting
new people and experience
dining
www.ecorl.it

26. Bonappetour.com
 Target public: tourists
 Hosts are preparing meals in
front of you
www.ecorl.it

27. Transport
 Uber (global)
 Blablacar (global)
 Mobi – parking system (NW
Europe)
 Yellow backie (Amsterdam
hitchhiking)
www.ecorl.it

28. Uber
 On a snowy Paris evening in 2008,
Travis Kalanick and Garrett Camp had
trouble hailing a cab. So they came up
with a simple idea—tap a button, get a
ride.
 Based in San Francisco, operate in 66
countries and 545 cities worldwide.
www.ecorl.it

29. Blabla car
 Long-distance ridesharing community
 Founded in 2006, based in Paris
 Connects drivers and passengers
willing to travel together between cities
and share the cost of the journey.
 has more than 600 employees and
more than 35 million members in 22
www.ecorl.it

30. Mobi
 Paris, Brissel and Amsterdam
 Private parking places as well as
parking lots offered when not used
 Bookable in advance
www.ecorl.it

31. Yellow backie
 Amsterdam’s hitchhiking style
 More bicycles than inhabitants and
tourist often cause accidents
 Voluntary-based ride sharing by bike
provided by locals to tourists
 Characteristic yellow lift
www.ecorl.it

32. Tours
 I-likelocals (SE Asia)
 Trip4Real (Spain)
 Toursbylocals (Global)
 Ventoura (Europe)…
www.ecorl.it

33. Tours examples
 Street food tasting
 Jogging city guide
 London’s unseen
 Day trip with fishermen
www.ecorl.it

34. Other travel related services
 Share my WIFI
 Currency conversions
 Currency fair (Europe)
 Meet travellers
 Travelbuddy (global)
 Companions2travel (global)
 Triptogether (global)
www.ecorl.it

35. Other travel related services
 Gear rental
 Spinlister.com – bike (Europe,
North America)
 Housesitting
 Petsitting
 Delivery
www.ecorl.it

36. Combinations
 Tours and meals
 Meet travellers and locals
 Car rentals, parking sharing,
ride sharing …
www.ecorl.it

37. Conclusion
 Peer to peer revolution is still
awaiting for its expansion.
 Future research should focus
on facilitation of
collaborations.
www.ecorl.it

38. www.ecorl.it