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PRESS RELEASE
Tide Rises for Unifiedroot as TLD Marketplace Matures
Amsterdam, 20 February 2012 – Unifiedroot, a privately held technology company based in
Amsterdam, finds itself well positioned as the new Top-Level Domain (TLD) marketplace heats up.
Now that ICANN has opened their TLD application process businesses are scrambling to find a
strategy in this new arena. Unifiedroot, with their own independent root server system, is
recognized as the only viable alternative to ICANN for businesses looking to secure a TLD of their
own.
“We are delighted with the inquiries we are receiving from companies I can only describe as
trailblazers.” says Erik Seeboldt, Managing Director of Unifiedroot, “I think we have found our niche
with companies that have innovative business plans for TLDs that are time sensitive as well as those
with budgets more in tune with supporting marketing and promotion rather than costly application /
registration fees.”
Under the Hood
Unifiedroot is ready to go for companies that want to speed down the Internet highway using new TLDs.
Once an application is received by Unifiedroot, a custom-made TLD can be up and running in 45 days.
Registry and registrar services can be outsourced to world class technical partners of Unifiedroot. The
Unifiedroot root server system exists in parallel to ICANN’s. To facilitate seamless browsing between
these two platforms Unifiedroot has developed an Internet browser called “Sundial” to recognize all
TLDs from ICANN and Unifiedroot (free download available on: www.sundialbrowser.com).
Security and Stability of the Internet
Unifiedroot is careful not to cause conflict with TLDs registered at ICANN. Unifiedroot does not allow a
party to register a TLD that already exists at ICANN and it advises ICANN of all new TLDs registered on
Unifiedroot’s root server system.
Down the Pipeline
In addition to being IPv6 ready and supporting Non-Latin alphabet based Domain Names (IDNs),
Unifiedroot is dedicated to the pursuit of enhanced security features. Exciting developments will soon
be coming on stream with apps designed specifically for smartphones and tablet computers.
Notes for the editor:
For more information, please Ewold de Bruijne at Brightmen and Coolwords: Phone +31 6 182 603 52
E-mail: ewold@bmcw.nl
Unifiedroot is an independent, privately held technology company headquartered in The Netherlands. The
company provides companies, organizations and institutions the ability to secure their own customized Top-Level
Domains (TLDs) and Internationalized Domain Names (IDNs) and connects these new domains to the World Wide
Web. The company started working with Internet technology experts in 2005 to expand the Domain Name System
(DNS) and enhance the web browsing experience. The robust Unifiedroot root server platform is IPv6 and IDN
ready. www.unifiedroot.com
Arent Janszoon Ernststraat 199| 1083 GV | Amsterdam |  +31(0)623515366
www.unifiedroot.com