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From giant ducks to brownie breaks
Collaborating with students
Rachel Smith
Communications and Marketing Officer
Our approach
Opportunities
Case studies
Challenges
What can you do?
Photo of noticeboard at BBL
“Our broad strategy is service development, optimisation of
collections, student and researcher engagement, enhanced
provi...
“1. To promote the benefits of Durham (research, education
and all-round University experience) in order to attract and
re...
Decide on
your goals
Research
your market
Segment
your market
Set
objectives
Promotional
activities
Measurement
Evaluation...
Opportunities
Peer to peer communications
Student involvement in Library communications
Joining up messages
Joining up res...
Challenges
Working with students
Changing student representatives
Who leads on what?
You can’t say yes to everyone
What’s next?
Student Officer Elections
Anonymous Student Project
Revision Planner and Work Smart
‘Go away’ campaign (worki...
What can you do?
Which groups have similar objectives to you?
Who is duplicating your messages?
Could you do more than sim...
Rachel Smith
Communications and
Marketing Officer
r.l.smith@durham.ac.uk
@missrachelsmith
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
Rachel Smith: Northern Collaboration Learning Exchange
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Rachel Smith: Northern Collaboration Learning Exchange

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Durham University: From Giant Ducks to Brownie Breaks, Collaborating with Students

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Rachel Smith: Northern Collaboration Learning Exchange

  1. 1. From giant ducks to brownie breaks Collaborating with students Rachel Smith Communications and Marketing Officer
  2. 2. Our approach Opportunities Case studies Challenges What can you do?
  3. 3. Photo of noticeboard at BBL
  4. 4. “Our broad strategy is service development, optimisation of collections, student and researcher engagement, enhanced provision of study and learning spaces and greater access to and discovery of collections and resources.” Library and Heritage Collections, Vision for 2020 Our approach
  5. 5. “1. To promote the benefits of Durham (research, education and all-round University experience) in order to attract and recruit the most able and motivated students and staff from around the world.” Communications and Marketing, Objectives Overview Our approach
  6. 6. Decide on your goals Research your market Segment your market Set objectives Promotional activities Measurement Evaluation Modification The Marketing Cycle The Library Marketing Toolkit, Ned Potter
  7. 7. Opportunities Peer to peer communications Student involvement in Library communications Joining up messages Joining up resources Student experience
  8. 8. Challenges Working with students Changing student representatives Who leads on what? You can’t say yes to everyone
  9. 9. What’s next? Student Officer Elections Anonymous Student Project Revision Planner and Work Smart ‘Go away’ campaign (working title!!) March and June graphics placements
  10. 10. What can you do? Which groups have similar objectives to you? Who is duplicating your messages? Could you do more than simply put posters up?
  11. 11. Rachel Smith Communications and Marketing Officer r.l.smith@durham.ac.uk @missrachelsmith

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