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UX STRAT Europe, Andreas Hauser: Convincing IT and Business to Value Design

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UX STRAT Europe, Andreas Hauser: Convincing IT and Business to Value Design

  1. 1. Public Convincing IT and Business to Value Design Andreas Hauser SVP, Design & Co-Innovation Center, SAP @HauserAndreas
  2. 2. Public Design is growing stronger!
  3. 3. Public The challenge 40k 30k 20k 10k $ $ $ $ Jun’03 Jun’05 Jun’07 Jun’09 Jun’11 Jun’13 228% $39,922.89 $17,522.15 D.INDEX S&P.INDEX Source: Design Management Institute http://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/Docs/DMI_DesignValue.pdf D.INDEX: Whirlpool Ford IBM Nike Starwood Steelcase Coca-Cola Apple Newell Rubbermaid Target Starbucks Disney Herman Miller P&G Intuit Design-centric organizations in the United States:
  4. 4. Public The options Waiting won’t make it go away.
  5. 5. Public Let’s embrace it!
  6. 6. Public The opportunity Shift from features to experience.
  7. 7. Public A big wave is coming.
  8. 8. Public We’ll never have enough designers! The opportunity 1 1000 Average IT Organization 1 in 100 Software Vendors 1 in 10 Consumer Experience
  9. 9. Public We’ll never have enough designers! The opportunity 1 1000 Average IT Organization 1 in 10 Consumer Experience 5.000.000 designers needed
  10. 10. Public But there’s uncertainty.
  11. 11. Public Gain productivity Decrease user errors Save training costs Reduce change requests Design brings monetary value. The good news
  12. 12. Public UX Value Calculator experience.sap.com/designservices We can measure it! The good news
  13. 13. Public Increase user satisfaction Increase customer loyalty Increase solution adoption Strengthen relationship between IT and Business But also human value. The good news
  14. 14. Public CEO CIO Business Employees What do they want now? The audience Reduce costs! Happy users! Get the job done! More Revenue!
  15. 15. Public What do they want now? The audience Be the innovator Beat the competi tion Enjoy working Lead the market! CEO CIO Business Employees
  16. 16. Public The approaches Short term Improve the user experience Long term Innovate through design FutureNow
  17. 17. Public One UX for all Solutions The Offering SAP Fiori User Experience
  18. 18. Public Show the quick win first! BEFORE AFTER Short term approach SAP Screen Personas – Shell Screens reduced from 7 to 3 43% less clicks
  19. 19. Public Show the quick win first! Short term approach 408 K Unique views in 3 days +18 M Twitter impression s Re-designing the Stats Experience (NHL)
  20. 20. Public But improving the current situation is not enough!
  21. 21. Public The revelation TODAY Forrester IT survey, 2013 We need room to grow. THE FUTURE 72% Keep the lights on 28% Drive business innovation Drive business innovation Keep the lights on
  22. 22. Public Innovate through design.
  23. 23. Public But what is really innovation? Long term approach
  24. 24. Public People Process Space Create a culture of innovation. Long term approach
  25. 25. Public We need the right mix! People (desirability) Business (viability) Technology (feasibility) Innovation Opportunity
  26. 26. Public Design requires skills and mindset. Design Management Visual Design Design Thinking User research Interaction design Long term approach
  27. 27. Public Design is a process. Scope 360° Research Synthesize Ideate Prototype Validate Implement Deploy Test DesignDiscover Deliver Long term approach
  28. 28. Public It needs a space.
  29. 29. Public Winning the “Experience Design Strategy” award Long term approach
  30. 30. Public Design produces results! Long term approach 29x faster decisions based on UCD powered by SAP HANA Optimizing Signal Detection (eBay) https://experience.sap.com/designservices/wor k/simplifying-nct-patient-data-to-save-liveshttp://experience.sap.com/designservices/work/optimizing-ebays-signal-detection
  31. 31. Public Design produces results! Long term approach 3 design awards Medical Research Insights (NCT Heidelberg) https://experience.sap.com/designservices/work/simplifying-nct-patient-data-to-save-lives Design + SAP HANA = Innovation
  32. 32. Public CEO CIO Business The outcome I’ll be the Chief Innovation Officer! We are more successful I enjoy working We are generating value! Employees
  33. 33. Public The learnings Show the value of design
  34. 34. Public The learnings Adapt the message for your audience
  35. 35. Public The learnings Start with quick wins
  36. 36. Public The learnings Let people experience design
  37. 37. Public The learnings Create a culture of innovation
  38. 38. Public Design transforms the industry. The finale
  39. 39. Public Thank you experience.sap.com/designservices Andreas Hauser SVP, Design & Co-Innovation Center SAP SE andreas.hauser@sap.com @HauserAndreas linkedin.com/in/hauserandreas

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