This talk will elaborate on an increasingly relevant–yet often overlooked–part of digital product design: context. Now that our industry has (sort of) mastered responsive design, our next challenge as designers and developers is creating smarter products that utilise device sensors, data, and previous behaviour to create a more seamless, efficient and successful user experience. At Mirabeau we have been playing around with things like data, device sensors and (previous) customer behaviour that together help us anticipate a user’s intent. Paired with web development best practices like progressive enhancement, this allows us to create more efficient and enjoyable digital experiences. This talk will: - show examples of “smarter” digital products from our own work, and other industries - reveals the fundamentals of our agency’s research/discovery/design approach - concludes with some design principles for creating context-aware product