1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX" Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.

1. 2014
The Ethical Landscape
of User Experience
Bill Albert
Bentley University
User Experience Center (UXC)

2. 2014
Who am I?
๏ Executive Director of Bentley UXC
๏ Co-Editor in Chief of Journal of Usability
Studies
๏ Adjunct Faculty at Bentley HFID

3. 2014
Caveat
๏ My world is small
๏ I rarely confront ethics
๏ I am just one voice

4. 2014
My Belief
๏ We each have our own ethics
๏ Who am I to judge?
๏ Ethics evolve

5. 2014
UX Ethics Playing Field
๏ How we do our work
๏ Working with others
๏ The way our work is used
๏ Our role in the UX community

6. 2014
How We Do Our Work
๏ Planning our research
๏ Collect data
๏ Interpret results
๏ Make recommendations
๏ Design

7. 2014
Ethics of Sample Size

8. 2014
Losing Objectivity
Photo taken by Brian Baxter, March 13, 2010, St. Paul, MN

9. 2014
Working with Others
๏ Participants
๏ Clients
๏ Team members
๏ Stakeholders

10. 2014
Stressing Participants

11. 2014
Choosing Clients

12. 2014
How our results are used
๏ UX data to sell a design or make a point
๏ We don’t agree with larger mission
๏ We know it is just a box to tick

13. 2014
Politics of Video Clips

14. 2014
Conflicting Mission

15. 2014
Role in the UX Community
๏ Member of the UX community
๏ Impact on the UX field

16. 2014
Risk of Offending Someone

17. 2014
What Do I Do?
๏ Look at issue from all sides
๏ How does my decision impact others
๏ When in doubt, go to the IRB
๏ Do I feel a need to shower?

18. 2014
Biggest Ethical Challenge
๏ How do we balance the needs of the
client/stakeholder with best practice?
๏ Ultimately, who do you answer to?

19. 2014
Moving Forward
๏ Share stories
๏ Seek advice from multiple perspectives
๏ Don’t be too hard on yourself or others

20. 2014 Thank you
Bill Albert
walbert@bentley.edu
@UXMetrics | @BentleyUXC

21. The Lineup
๏ Richard Bellaver
- Development of the Code of Conduct
๏ Cory Lebson
- The Ethics of UX “White Labeling”
๏ Donna Tedesco
- Ethics when moderating in UX research
๏ Bill Albert
- The Ethical Landscape of User Experience
๏ Michael Rawlins
- Increasing Conversion rates without comprising UX Ethics
๏ Elisa del Galdo
- UX and Ethics in Healthcare
๏ Kara DeFrias
- Breaking out of the Lab: UX Ethics in the Wild