1. Bringing Mobile To Payments
Sparq is an enterprise mobile payment platform
that adds existing point of sale payment capability
to any interactive consumer experience
1
2. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
Market Opportunity in the Trillions
2
Electronic
Physical
Payment
Cash
E-Commerce Mobile Payments
$3.2T
$1.2T
$348B $68B
Physical World Dwarfs eCommerce
Source: Gartner 2010; U.S. only
The questions are When & How
3. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
Today: Retail Is Mature
3
Retail payment is a well-oiled machine
4. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
Today: Mobile Is About The Internet
4
Mobile does not touch the POS
5. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
What Sparq Means by ‘Mobile Payment’
5
Speed and Convenience ➔ Consumer Adoption
Revenue and Data ➔ Commercial Appeal
Access ControlMerchant Services Secure Payment
Using a phone to transact at retail Point of Sale
Interactivity + Standards-based Security = Rich, Trustworthy Experience
6. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
What Has Delayed Mobile Payment?
Market needs smart customers
Players lack teams & back-end system
Little understanding of point of sale
Previously too much interdependency; waiting on carriers
Until now, no ability to retrofit existing phones with NFC
Players all chasing same value proposition
Carriers intention to compete with banks strains collaboration
6
7. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
Why Now? Market Is Ready
Carrier Consortiums: U.S, France, Germany & Netherlands underway
Citibank already launched commercial services, with more banks following
Smartphone OS providers planning NFC services for deployment
App Developers bringing innovation to interactive apps in physical world
7
8. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
How Does This All Play Out? A New Crowded Ecosystem Is Emerging
8
Legacy Payment
Mobile Players
New Guys
13
9. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
What’s It Going To Take For Mobile Payments To Work In The US?
9
-Smartphone providers, carriers, financial institutions & retailers must all play roles
-There must be an intermediary trusted by the financial institutions &
the carriers to activate the virtual credit cards inside the phone.
Gerhard Romen, Nokia, NY Times, January 2009
10. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
Architected From The Middle To Provide Technology & Trust
10
Retail
Ecosystem
Financial
Services
Ecosystem
Mobile
Ecosystem
11. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
Sparq Transact Enables Mobile Devices
11
+
12. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
Sparq Manages Consumer & Drives Behavior
12
Care & Analytics
13. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
!"
#"
$"
%"
&'()*"!"#$%&#'&()*&#
+,&-&.$#/&0#-1*#2#
13$&&5&*6#
+&&,+-."/(-0"78&*"9
!"")&"#530-&.$#(3*:#
5*7:)($"#3.:#"&*;!(&"#
$7#(7.")-&*"#
1"
2"
3"
Sparq Manages Secure Data On And Off Smartphone
13
Manage Credentials, Security, Lost/Stolen Phone
On Device
Wallet
14. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
Sparq Support All Players Going After A Trillion Dollar Business
14
MNO’s Issuers Merchants Smartphone OS App Developers
15. Property of Sparq Mobile Solutions Inc. Copyright 2010: All Rights Reserved
Sparq Today: Experts In Mobile Payments
15
65+ collective years of blue chip mobile payment experience
15 Headcount, core team built out
CEO, Co-Founder: Drew Weinstein (Attorney/consultant to Visa, mobile marketing entrepreneur)
Business Development, Co-Founder: Hans Reisgies (ViVOtech, Texas Instruments)
CTO: David Brudnicki (AT&T, Sprint)
Product: Michael Craft (Sprint, LG, FBI, Verizon)
Risk: Samantha Philips (Visa)
Best of Breed Partners
2010 Revenue > $500,000; 2011 Forecast > $10M
Privately Backed
Offices in Redwood City & Seattle