1. MBA 6103
Managing Innovation
Unit 8
Continuous
Improvement and
Effective Change

3. •
Uncertainty drives a need for organizational learning and adaptation
– resulting in the “Innovation Imperative.”
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We often generalize the innovation process – rather than formalize
it.
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Some firms are more successful implementing a formal innovation
plan than others.
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Routine processes become engrained and may or may not become a
component of a firm’s core competencies. Such routines might not
be easily replicable.
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Innovation Management is about finding and exploiting effective
routines.

4. •
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Successful innovation is strategy-based
Depends upon strong internal and external linkages
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Think Value Chain
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Requires mechanisms to enable change
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Requires a supporting organizational context

5. • Address the human side systematically
• Start at the top
• Involve every layer
• Make a formal case

6. • Create ownership
• Communicate the message
• Assess the cultural landscape
• Address culture explicitly
• Prepare for the unexpected
• Speak to the individual

7. Strategy 1 – Expand involvement and influence
Strategy 2 – Explore possibilities
Strategy 3 – Select and align leadership
Strategy 4 – Explain the “business case/need”
Strategy 5 – Envision the future

8. •
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Ask for forgiveness not permission
Do any job needed to make the project succeed
Come to work each day willing to be fired
Recruit a strong team
Ask for advice before resources
Forget pride of authorship
When bending rules – respect the waterline
Honor sponsors
Under-promise and over-deliver
Stay true to goals, but be realistic
* Source: Intrapreneuring in Action: A Handbook for Business Innovation – Gifford Pinchot & Ron Pellman