U.S. Consumer Product Safety Commission presentation on communicating recalls via social media and other digital platforms

1. Stacey Palosky
ICPHSO
February 26, 2013
Views expressed in this presentation are those of the staff and do not
necessarily represent the views of the Commission
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5. • Use your firm’s social media presence to notify consumers of the
recall, including Facebook, Google
+, YouTube, Twitter, Flickr, Pinterest, company blogger
networks, and blog announcements.
• Use mobile scanners to obtain information on recalls from mobile
devices. Put QR codes that allow immediate action on posters/print
notices.
• Buy paid notices via television, or radio, Google, Facebook and
other online search engines and promotion tweets on Twitter.
• Communicate with consumers, not at consumers. Use plain
language. Use their language.
• Use images. 2/3 higher click rate on a Facebook postings with
images/video over without. (Source: Facebook)
• Prominent notice on your website. 5