This presentation is from a webinar held as part of the UK Trade & Investment webinar series held in 2013. This presentation highlights the main business opportunities for UK exporters across a number of sectors and includes a case study from a UK construction company that is entering the NZ market.

2. 2
Capturing Export Opportunities in New Zealand
©Ed Freeman, Photodisc, Getty Images©Joche

3. 3
Introduction
Let UKTI help you gain
an understanding of the
market, and source the
opportunities and
partners that best
match your export
strategy.
Presented by
Jeannine Walsh
Senior Trade Development Manager
UK Trade & Investment, British Consulate-General
Private Bag 92014, Victoria Street West, Auckland 1142
T: +64 9 303 5017
E: jeannine.walsh@fco.gov.uk
Eleanor Butterwick
Manager, Construction, Global Games, Russia
Trade Development Services, Invest Northern Ireland
Bedford Square, Bedford Street. BT2 7ES.
T: +44 (0) 28 9069 8033 M: 07970731479
E: eleanor.butterwick@investni.com
www.investni.com www.nibusinessinfo.co.uk
Paul Meikle
International Trade Adviser
UK Trade & Investment, Birmingham Chamber of Commerce
75 Harborne Road, Edgbaston, Birmingham| B15 3DH
T: +44 (0)121 6071821 M: +44 (0)7971144052
E:p.meikle@uktiwm.co.uk
Case study: Vic Handley
Deputy Group MD, Van Elle Limited
www.van-elle.co.uk
Kirkby Lane | Pinxton | Nottinghamshire | NG16 6JA

4. 4
Why New Zealand?

5. 5
Why New Zealand?
Business, legal & cultural similarities
 Familiar business, legal & regulatory framework
 Common language & customs
Gateway to Asia and Pacific
 Skilled, educated, multi-lingual workforce
 Free trade agreements with China, the ASEAN nations and Singapore
Unique market
 Sound choice for SME companies new to exporting
 Ideal test market for niche, high value & cutting edge technology products & services
24/7: as the first country to start each day, business has a head start in NZ

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A snapshot of NZ
NZ UK
Population 4.4 million 62 million
Global GDP ranking 2012 57th
6th
GDP growth est. 2013 2.5% 0.89%
GDP per capita ($US 2012) $38,222 $38,514
Ease of doing business 2012 3rd 7th
Unemployment (June 2013) 6.4% 7.8%
Land mass – sq kms 263,310 242 000
Source: Statistics New Zealand, World Bank, Office for National Statistics

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Key Growth Sectors

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New Zealand opportunities: Infrastructure
Infrastructure activity on the rise.
£13.7 Billion (outside Christchurch) in
expenditure planned for the next four years
over six main areas of infrastructure
development
1. Transport (roads & rail)
2. Telecommunications
3. Energy (renewable)
4. Water
5. Social assets (affordable housing)
6. Construction
Contact jeannine.walsh@fco.gov.uk
© Chris Ryan, OjJO Images, Getty images

9. Christchurch – The Facts
• 2 Major Earthquakes and 1000’s of aftershocks
• Area affected: 608 hectares including park
• 100000 homes damaged or destroyed
• 60% of businesses in City displaced
• 1200 buildings demolished in CBD
• 500 Kms damage to water & wastewater systems
• Damaged: 209 schools, 8 police stations, 9000
hospital rooms
• Severe disruption and damage to road, rail,
communications, water, energy and social
infrastructure
• Time to rebuild: 10-15 years
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Source: Wordpress

10. Christchurch Anchor Projects
10
A City that Remembers
and Welcomes
1. The Earthquake Memorial
A City that Remembers
and Welcomes
2. Te Puna Ahurea Cultural Centre
A Green City 3. The Frame
A Green City 4. Te Papa Ōtākaro / Avon River Precinct
A Green City 5. The Square
A Prosperous City 6. Retail Precinct
A Prosperous City 7. Convention Centre Precinct
A Prosperous City 8. Health Precinct
A Prosperous City 9. Justice and Emergency Services Precinct
A Prosperous City 10. Innovation Precinct
A Vibrant City 11. Performing Arts Precinct
A Vibrant City 12. Central Library
A Vibrant City 13. Residential Demonstration Project
A Vibrant City 14. Metro Sports Facility
A Vibrant City 15. Stadium
A Vibrant City 16. Cricket Oval
An Accessible City 17. Bus Interchange
http://ccdu.govt.nz/our-progress/announcements/market-update-29-august-
2013

11. New Zealand Life Sciences
Medical devices, biotechnology, pharmaceuticals, healthcare
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©IngramPublishing,theAgencyCollection,GettyImages
• NZ has one of the best funded public health sectors in the
world, with health spend amounting to 9.3% of GDP
• Growing aged population will result in increased demand for
healthcare and medical devices.
• Orthotics, physiotherapy, orthopaedic, aged care, and mobility
assistance products will be the major opportunities
• High rate of workplace injuries provides opportunity for
education resources, safety and medical devices to assist with
prevention and rehabilitation
• In New Zealand the Government is the primary funder of
pharmaceuticals
• New Zealand is a desirable location for clinical trials
• Local distribution is the most popular route to enter the New
Zealand healthcare and medical sector
• Partnering opportunities exist: culture of collaboration
Contact jeannine.walsh@fco.gov.uk

12. New Zealand opportunities – Agritech
12
• Opportunity exists to supply NZ farmers,
biotechnology, and production companies
with quality products to assist in producing
the best end product possible
• Opportunities also exist for farming
equipment, breeding, genetics, fertilisers
• Total investment in the New Zealand
horticulture industry was valued at £17.9
billion in 2012
•Fieldays: largest Ag trade show in
southern hemisphere
• Interest in innovative products for dairy,
animal health, viticulture, aquaculture
Contact jeannine.walsh@fco.gov.uk
© Crown Copyright

13. New Zealand opportunities - ICT
• Sector has grown 80% in past decade
•NZ is early adopter of technologies
•Small but well-defined environment for market
testing
•The NZ ICT industry contributes nearly £10.96
billion towards the NZ economy each year.
• Growth in mobile applications, gaming & film
animation
• NZ Govt spends £1.03 billion on ICT
procurement per annum
•Focus on Health IT and Cyber Security
•Auckland creating an ICT Innovation Precinct
•Challenge: shortage of skilled IT professionals
13
Contact jeannine.walsh@fco.gov.uk
© Crown Copyright

14. 14
New Zealand opportunities - Marine
• Worth £1.13b to the NZ economy
• Marine industry expected to double in
size over the next 10-15 years with
major investments in infrastructure
• One of highest rates of boat
ownership per capita worldwide
• Areas of local expertise include
design, refit and service of super
yachts through to small recreational
boats, along with the manufacture of
components and supplies
Contact barbara.harris@fco.gov.uk
© Adam Gault, OJO Images, Getty Images

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New Zealand opportunities - Creative & Media
Growth sector for NZ
NZ Global reputation for film &
animation
• Screen: co-production and co-
production into 3rd
markets
• Music: live & sound engineering
• Design: product design and
architecture
NZ companies are receptive to
British design & keen for
interchange of ideas
Contact barbara.harris@fco.gov.uk
© Crown Copyright

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New Zealand opportunities - Giftware & Homeware
Gifts and homeware with a British
theme or representation are popular
due to NZ’s British heritage
• High quality
• British themed
• Stylistic stationery
• Gift shows held 3 times/year
Contact barbara.harris@fco.gov.uk
©Crown Copyright

17. New Zealand opportunities - Education & Training
With a similar education philosophy
and system UK products are
favoured.
•Development of ICT in education
infrastructure a priority area
•Noticeable shift in procurement
from physical to digital/online
•New Partnership Schools
•Establishing Trades Academies
•Health & Safety training
Contact barbara.harris@fco.gov.uk
17
©Crown Copyright

18. New Zealand opportunities - Oil and Gas
•NZ has substantial underexplored oil and
gas reserves & provides 50% of own needs
•NZ aims to become a net exporter by 2013
•Government recently relaxed procedures to
encourage international exploration and
development
•Two underexplored highly promising blocks
currently up for tender - Reinga and Great
South Basin
Contact barbara.harris@fco.gov.uk
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©Punchstock

19. 19
UKTI New Zealand
Case Studies
In partnership with:
UKTI South West

20. UKTI Webinar
New Zealand Opportunities
Presented by:
Vic Handley
Deputy Group Managing Director

21. Introduction to Van Elle
• Established in 1984.
• UK’s largest privately owned ground engineering contractor.
• Approximately 300 employees across the U.K.
• Projected turnover 2013/2014 £40m.
• 2013 Construction News Award Winner.

22. Introduction to Van Elle
• Established in 1984.
• UK’s largest privately owned ground engineering contractor.
• Approximately 300 employees across the U.K.
• Projected turnover 2013/2014 £40m.
• 2013 Construction News Award Winner.

23. Why New Zealand?
• Christchurch earthquake.
• An emerging need for ground engineering contractors.
• Similar culture.
• Relatively easy business setup.
• Long term prospects.
• Strong ex-pat community.
• Increased revenue potential.

24. Research
• DO YOUR RESEARCH!!...
• UKTI industry research and reports.
• Research available grants.
• Visit! Allow at least 2 weeks.
• Organise meetings prior to visit.
• Meet as many people as possible and get their views – competition – market.
• Do a business plan and cash flow projections.
• Choose the right people.
• Funding the business.
• Be patient.
• Feel free to ask me questions…

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UKTI New Zealand
How we can help

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What can UKTI New Zealand do for you?
Local knowledge: Tailored, experienced, impartial advice to maximise your chances of
succeeding in New Zealand
Product launch: In one of our function areas, or organised for you at an outside venue
Introduction service: To prospective business partners, distributors, suppliers and Govt bodies
Promotion: PR to local media, UKTI e-newsletters,
The ANZ OMIS - Joint Overseas Market Introduction Service (OMIS) offering for both Australia
and New Zealand
Trade Missions – to help unlock international opportunities
Reduce the cost and
risk of entering the
New Zealand market
©Joche

27. Eleanor Butterwick, Trade
Division, Invest NI

29. Making sure Companies have the support
to make best use of their time in the market
In-Market Research Support to set meetings and
gain understanding of the market
Through UKTI (OMIS)
Access to Invest NI in-market advisers in the Asia Pac
region if travelling beyond New Zealand.

30.  Return to market visits
– 3 return visits within 1 year of participating on an Invest NI
event
– Invest NI offers financial support in line with mission
support based days required for meetings
• 50% economy airfare
• Up to £75 per night

31.  Legal Services
– International contracts/ distribution / agency agreements
– 50% of costs (excl VAT) up to £10,000 per year
– Translation of marketing materials
– Support as above

32. Business Information Centre
Located in Bedford Square & fully accessible
(appointments necessary)
Desktop research with a comprehensive range of
worldwide business directories, company
databases, market research and business related
information
Access to published reports (10% free)

33. Contact:
Sector mission: Eleanor.Butterwick@investni.com
Tel: 028 90698033
Or : naomi.magowan@investni.com
Tel: 028 90698132

34. UKTI WM Trade Mission – December 2013
Dates: 02 Dec – 06 Dec
Visiting: Sydney & Melbourne
Sectors:
•Business, Consumer & Financial services
•Education & Training
•Digital Media & Creative Industries
•Advanced Engineering (Automotive, Rail & Aerospace)
•Healthcare
•ICT
•Retail & E-Commerce
•Food & Drink
•Infrastructure
Cost: £306 (ex VAT) Mission Fee
Support available for eligible companies via local
UKTI teams (English regions). Participants from NI,
Scotland or Wales must contact their equivalent
organisation.
Contact: p.meikle@uktiwm.co.uk

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UKTI New Zealand
Next Steps

36. Next Steps
Let’s talk in more detail about your market entry strategy!
Contact your local UKTI International Trade Adviser: www.ukti.gov.uk
Contact Senior Trade Development Manager, Jeannine Walsh jeannine.walsh@fco.gov.uk
36
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