Bed Bath & Beyond Brand Campaign
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The document discusses plans for an engagement and moving in together between Tyler and the author. They have differing tastes in home styles that they need to work out. A trip to Bed Bath & Beyond was overwhelming with too many choices and some items looked like a dollar store. The author and Tyler came up with a concept to redesign Bed Bath & Beyond to be "Outfitters for the Custom Home" and help customers curate looks for their homes by tagging items online and having them suggested in store. They are excited for their upcoming housewarming party.
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Bed Bath & Beyond Brand Campaign
- 1. Wednesday, May 11, 2011 we have a great announcement. Tyler and I are getting engaged! We are currently starting the move-in process together.
- 2. Wednesday, May 11, 2011 We have differing tastes. I want something a little new southern and creative chaos.
- 3. Wednesday, May 11, 2011 And Tyler Wants a car in his living room. So we’ve had a good deal of things to work out with this new move.
- 4. Wednesday, May 11, 2011 So, I went to the first place my mom recommended with trying to get started on the move in -Bed Bath & Beyond. So, once I dragged Tyler there, we didn’t exactly have the experience we were hoping for.
- 5. Wednesday, May 11, 2011 Item Overload. Almost too many choices.
- 6. Wednesday, May 11, 2011 and then there was this section that looked like a dollar store.
- 7. Wednesday, May 11, 2011 And right across from the dollar store was a Walgreens.
- 8. So, we decided that before we could fix our own home, we had to improve BB&B. When we were imagining BB&B we thought it should be the place you go to make your home yours. After you go to Home Depot to fix up your functional house. Wednesday, May 11, 2011
- 9. Wednesday, May 11, 2011
- 10. Wednesday, May 11, 2011
- 11. Wednesday, May 11, 2011
- 12. BED BATH STYLE FEATURED DISPLAY CUSTOMER SERVICE FEATURED DISPLAY CHECK OUT ENTRANCE BEYOND Wednesday, May 11, 2011
- 13. Wednesday, May 11, 2011
- 14. Wednesday, May 11, 2011 We came up with the final concept. BB&B, Outfitters for the Custom Home.
- 15. Wednesday, May 11, 2011
- 16. Wednesday, May 11, 2011
- 17. print 2 Wednesday, May 11, 2011
- 18. print 3 Wednesday, May 11, 2011
- 19. Wednesday, May 11, 2011
- 20. Wednesday, May 11, 2011
- 21. Wednesday, May 11, 2011 we would be dawn to our inteactive browser add on through banners like these.
- 22. Wednesday, May 11, 2011
- 23. NEED: Demogram Wednesday, May 11, 2011 When I see something I get excited about while browsing the web, I usually want to save it to remember for decorating later.
- 24. Wednesday, May 11, 2011 So, now with what we Designed for BB&B we can add any photo or image to out look book.
- 25. Wednesday, May 11, 2011 after you save it, you can assign it to a specific room in your house. And Assign meta-tags such as wooden or vintage.
- 26. Wednesday, May 11, 2011 Then that item tagged w wooden and vintage will be added to our kitchen.
- 27. Wednesday, May 11, 2011 And based on the things you have tagged, BB&B will be able to make suggestions for what items they carry would match your preferences.
- 28. NEED: LOOKBOARDS Wednesday, May 11, 2011 This is Jen’s Lookbook
- 29. NEED: Full Interface Wednesday, May 11, 2011
- 30. Wednesday, May 11, 2011 This would also be a mobile utility for use in-store.
- 31. Wednesday, May 11, 2011 We wanted to make it easy to see the items you tagged as part of your in-store experience as well. So, we integrated it into the displays.
- 32. Wednesday, May 11, 2011 We are also keeping their famous coupons.
- 33. Wednesday, May 11, 2011
- 34. Wednesday, May 11, 2011 our housewarming party is next Friday!