Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11

Social Media for Success RICS Scotland –Lunchtime CPD 1 st and 2 nd November 2011 Contact us +44(0)7717714595 www.twintangibles.co.uk [email_address] twintangibles 2011 research - consulting – advice

What You Should Know ,[object Object],[object Object],[object Object],[object Object]

Common Activities Blogging Messaging/ microblogging Video Audio Tagging Images Networks Publishing

What Changes with SM? Product/Service Development Sales Customer Support Innovation Collaboration Recruitment CSR Knowledge Management SEO – Search Engine Optimisation Marketing Raising Capital/Investment Content Creation

To Define Social Media ,[object Object],It is increasingly pervasive, it can’t be ignored and it is affecting society, economy and culture

Social Media Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Should You Care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expectation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Staff, Clients, Customers, Partners and Suppliers will expect you to both use the tools and honour the principles.

DLA Piper Research June 2011 ,[object Object],DLA Piper Knowing your tweet from your trend: keeping pace with social media in the workplace 2011 *250+ employees and revenues of greater than £30m, all carried out during June 2011.

Opportunity ,[object Object],[object Object],[object Object],[object Object]

Source: The Role of Social Media in Commercial Property Andrew Waller and Bob Thompson RICS November 2009 Crowdsourcing Blogging Messaging Video Pictures Audio Knowledge Tagging Forums Networking Agency Professional Building Surveying Development Property Management Facilities Management Marketing

Porters Value Chain Updated http://en.wikipedia.org/wiki/File:Porter_Value_Chain.png

Asset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Social Media experience, awareness, impact and presence are assets that should nurture with a view to growing and harvesting value over time Time Value

So What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Action Plan Audit & Evaluate Strategic Intent Resources Targets & Metrics Choose Channels Engage Monitor Listen

Strategic Intent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Targets & Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Choose Your Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resource ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Listen ,[object Object],[object Object],What You Must Now Do Image credit http://www.imageafter.com What You Once Did Image credit http://www.imageafter.com

Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Monitor and Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keys for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

www.twintangibles.co.uk [email_address] @twintangibles +44 (0)7717 714 595 research - consulting – advice

Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11

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Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11