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Wooing Passive Candidates on Twitter

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Tweetajob
Tweetajob

Wooing passive candidates on Twitter

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wooing passive candidates on twitter Complimentary Webinar March, 2010 Presented by Carmen Hudson, CEO Tweetajob
what we’ll cover Finding Leads on Twitter Attracting Followers Turning leads into candidates How Tweetajob can help
the twitter communication paradigm
twitter leads are not like resumes or profiles
finding leads on twitter Recommended for specialized, ongoing positions Several methods: Search Directories Lists Ad Networks
search.twitter.com
twitter search operators
x-ray search
real-time search engines
searching lists
use lists to curate groups of people List your employees on Twitter List your recruiters on Twitter Create lists of experts in your industry/function Easy way to keep up with the conversation You don’t have to follow someone to include them on a list
use lists to stay organized
searching directories
ad networks
how to attract – and keep – loyal followers Provide original content Be Retweetable Be a good Twitter citizen Retweet, giving proper credit Participate #followfridays Live tweeting complete bio and profile @responses
create original content Include personal experiences “Inside” your company, industry or function Share awesome photos Whitepapers, blog posts, articles by insiders Promotions and awards “How to” News, providing it’s news
retweets Increase exposure Attract new followers Two-way: Retweet great content Make sure your content gets retweeted Make sure you’re retweetable
be retweetable Include links (bit.ly works best) Tweet on Friday Leave room for editorial Shorten your tweet to 120 characters Tweet it first! Add “color commentary”
creating a community for jobseekers
twitter leads are not like resumes or profiles
turning Twitter followers into candidates Curate and tend to your lists Research followers Further refine list Find other talent communities Cross reference LinkedIn Blog Google or Yahoo Profiles
developing relationships Proceed with caution Respond with an @reply to get attention Send specific DMs withcall to action Check out (or comment) on this blog post Event invitation Get offline! No spam!
the foundation of your Twitter strategy
Tweetajobenterprise solution Automates job tweets (via xml feed) – unlimited! Branded Twitter presence with improved candidate experience and technology Measures success and effectiveness of job tweets Monthly results report + analytics Twitter community data Substantial value for organizations with high volume
resources Fast Company: 9 Scientifically Proven Ways to Get ReTweeted Twi5 – Twitter App Directory Comprehensive Twitter guidebook from @Mashable
next steps Try it out! Discount code:marchweb $30 off your order Offer expires March 12, 2010 Download and share this preso Follow us! @tweetajob @peopleshark Facebook, LinkedIn and Newsletter Let’s meet to talk about your needs!
thank you! Carmen Hudson carmen@tweetajob.com LinkedIn: http://www.linkedin.com/in/carmenhudson Twitter @peopleshark

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Wooing Passive Candidates on Twitter

  • 1. wooing passive candidates on twitter Complimentary Webinar March, 2010 Presented by Carmen Hudson, CEO Tweetajob
  • 2. what we’ll cover Finding Leads on Twitter Attracting Followers Turning leads into candidates How Tweetajob can help
  • 4. twitter leads are not like resumes or profiles
  • 5. finding leads on twitter Recommended for specialized, ongoing positions Several methods: Search Directories Lists Ad Networks
  • 11. use lists to curate groups of people List your employees on Twitter List your recruiters on Twitter Create lists of experts in your industry/function Easy way to keep up with the conversation You don’t have to follow someone to include them on a list
  • 12. use lists to stay organized
  • 15. how to attract – and keep – loyal followers Provide original content Be Retweetable Be a good Twitter citizen Retweet, giving proper credit Participate #followfridays Live tweeting complete bio and profile @responses
  • 16. create original content Include personal experiences “Inside” your company, industry or function Share awesome photos Whitepapers, blog posts, articles by insiders Promotions and awards “How to” News, providing it’s news
  • 17. retweets Increase exposure Attract new followers Two-way: Retweet great content Make sure your content gets retweeted Make sure you’re retweetable
  • 18. be retweetable Include links (bit.ly works best) Tweet on Friday Leave room for editorial Shorten your tweet to 120 characters Tweet it first! Add “color commentary”
  • 19. creating a community for jobseekers
  • 20. twitter leads are not like resumes or profiles
  • 21. turning Twitter followers into candidates Curate and tend to your lists Research followers Further refine list Find other talent communities Cross reference LinkedIn Blog Google or Yahoo Profiles
  • 22. developing relationships Proceed with caution Respond with an @reply to get attention Send specific DMs withcall to action Check out (or comment) on this blog post Event invitation Get offline! No spam!
  • 23. the foundation of your Twitter strategy
  • 24. Tweetajobenterprise solution Automates job tweets (via xml feed) – unlimited! Branded Twitter presence with improved candidate experience and technology Measures success and effectiveness of job tweets Monthly results report + analytics Twitter community data Substantial value for organizations with high volume
  • 25. resources Fast Company: 9 Scientifically Proven Ways to Get ReTweeted Twi5 – Twitter App Directory Comprehensive Twitter guidebook from @Mashable
  • 26. next steps Try it out! Discount code:marchweb $30 off your order Offer expires March 12, 2010 Download and share this preso Follow us! @tweetajob @peopleshark Facebook, LinkedIn and Newsletter Let’s meet to talk about your needs!
  • 27. thank you! Carmen Hudson carmen@tweetajob.com LinkedIn: http://www.linkedin.com/in/carmenhudson Twitter @peopleshark