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Adp social recruiting
- 1. Social Recruiting 101 ADP/Virtual Edge User Community July 26, 2012 Presented by Carmen Hudson Recruiting Toolbox
- 2. Two Hour Tour • Introductions – personal comfort with social media • Social media platforms and trends • Getting started – Social recruiting roadmap – Productivity secret sauce • Measuring success Advice Opinions and examples along the way
- 3. Ground Rules • Turn your phones ON • Hashtag is #adpvesocial • Embedded Q&A • Let’s have a good time! • My goal: to show you at least one shiny object that will blow your mind There will be dancing
- 4. Hello.
- 5. Peopleshark’s Philosophy • Social media is here to stay – But email isn’t • Linksters think very differently about privacy, freedom of speech and information transparency • We live in exciting times – you can ride the wave or sit on the sidelines (either is OK) • The old rules/laws of HR still apply (and that’s a good thing!)
- 7. You’re worried about… • Productivity • ROI • Public nature of social media • Company image • Management buy-in • Legal troubles • What else?
- 8. Two Hour Tour • Introductions – personal comfort with social media • Social media platforms and trends • Getting started – Social recruiting roadmap – Productivity secret sauce • Measuring success Advice Opinions and examples along the way
- 9. Where do your candidates hang out?
- 11. Twitter is great for sourcing.
- 12. Highlight is awesome. And creepy.
- 16. Trend: Mobile
- 17. Trend: Social Media Management • Dedicated resources • Distribution/Productivity • Measurement • Monitoring and Listening
- 18. Two Hour Tour • Introductions – personal comfort with social media • Social media platforms and trends • Getting started – Social recruiting roadmap – Productivity (the secret sauce) • Measuring success Advice Opinions and examples along the way
- 19. I stole this from marketing
- 20. Create a roadmap Career Site Social Media Presence Individual Recruiting Activity CRM + ATS Inbound/Outbound Social Recruiting “Team” (Micro + Macro) Specialized social media applications Talent Community
- 21. Managing your social life
- 22. What to measure • Career site Google analytics • Friends, fans, followers, influence, engage ment over time • Source of hire and source effectiveness • Time spent/productivity • Candidate quality
- 23. Let’s Dance!
- 24. Please connect with me • Twitter: @Peopleshark • LinkedIn: www.linkedin.com/in/carmenhudson • www.recruitingtoolbox.com Upcoming events • ERE Expo – Sept 5-7 Hollywood, FL • Mrecruiting Camp – Sept 14 Atlanta, GA • SourceCon – Sept 20-31 Dallas, TX • Recruiting Toolbox Leadership Lab – Sept 26-27 Mountain View, CA
Hinweis der Redaktion
- 1976-1979 Gen X1980-1989 Gen Y/Millenials1990 – Linksters early 20s, have never worked without email, cell phones, computers, or even social mediaJust like television for boomers, digital technology is no biggie
- – some level of interaction – they should be talking to EACH OTHER, not to YOU-- might talk about work--data about candidates or leads can be gatheredLinkedIn – company pages, apply with linkedin, social adsTwitter – new company pages, certified accounts, eco systemFacebook – jobs, pages + appsYoutube – channelsG+ - who knows?Foursquare – local + highlight & sonar
- SCRATCHING THE SURFACE – NOT ENDORSINGPost jobs (to whom????)Search social networksLeverage employeesReach out to candidatesLinkedIn – company pages, apply with linkedin, social adsTwitter – new company pages, certified accounts, eco systemFacebook – jobs, pages + appsYoutube – channelsG+ - who knows?Foursquare – local + highlight & sonar
- Post jobs (to whom????)Search social networksLeverage employeesReach out to candidatesLinkedIn – company pages, apply with linkedin, social adsTwitter – new company pages, certified accounts, eco systemFacebook – jobs, pages + appsYoutube – channelsG+ - who knows?Foursquare – local + highlight & sonar