Pad which will replace books in schools and colleges

1. 1
Business Plan
Tpad
Tunoy Mukherhee

2. 2
Tunoy Mukherhee
Idea
• A cost effective portable Tablet which is
dedicated only to Readers, which would contain
more than 50 books in a tablet, it is here to
replace books.

3. 3
Tunoy Mukherhee
Strategy
• Blue oceans, denote all the industries not in
existence today – the unknown market space,
untainted by competition.
• Focus on the big picture, not the numbers
• Reach beyond existing
• Overcome key demand organizational hurdles
• Reconstruct market boundaries

4. 4
Tunoy Mukherhee
Features
• a pad with all these below mentioned
specifications:
• 9’ inch Tablet
• OS which has the capability to loading text books
• Storage Capacity upto 50 books
• Excellent screen good for reading
• Software which converts text into speech
• Rewriteable memory (you may upload and
delete infinite times)
• 8 hour battery back up

5. 5
Tunoy Mukherhee
USP
•
•
•
•
•
•
Ease of Use
Easy to carry
Store multiple books in one pad
Low priced product
Two years Guarantee
Text To Speech

6. 6
Tunoy Mukherhee
Business Model
• The bait and hook business model (also referred
to as the razor and blades business model or the
tied products model
• We sell the Tpad at a low price and then earn
from the up Gradation

7. 7
Tunoy Mukherhee
Up Gradation
• Year Two – Up Gradation In built
Dictionary
• Year Three – Up Gradation Language
Translator
• Many More

8. 8
Tunoy Mukherhee
Conclusion
• It is a low investment project, ‘ However the
returns are sky-high
• Three Characteristics of a Good Strategy:Focus,
Divergence & Compelling Tagline “Read Listen
& Learn- On the Go”

9. 9
Tunoy Mukherhee
Thanks