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Developing the creative individual  in the knowledge-based society V i e n n a, October 19 th   S c h ö n b r u n n pa l a c e  c o n f e r e n c e c e n t r e
Developing the creative individual in the knowledge based society Tudor Rickards
Working definitions Creativity:  The process which generates new and valuable ideas Innovation:  The process which brings about change through ‘original thinking applied’ Benign Structures:  Procedures through  which individuals and teams achieve valued  improvements in creative performance
Theories have privileged the individual Insight theories  Self-actualization  Transcendence  Cognitive reframing Evolutionary psychology Information processing Problem-solving Experiential learning Intrinsic motivation

An Early View of Creativity Early mythologies  assumed creativity  was a gift to  ‘ chosen ones’, to celebrate the ultimate creator  of the Universe
A long-held theory of insight “ The Eureka Moment”
The Creative Individual Mme Curie Steve Jobs Mozart Schr ö dinger
Modernity forced creativity into new responses “ Painting is washed up.  Who will ever do anything  better than that propeller?” Marcel du Champs  [at an early exhibition of aviation Technology]
By the 20 th  Century .. Alex Osborn (Brainstorming) Edward De Bono (Lateral Thinking) Genrich Altshuller (TRIZ) Fritz Zwicky (Morphological Analysis) 
 systems were being developed for stimulating  creativity
The structures became known  as creativity techniques “ Als  KreativitĂ€tstechnik  ist ein Satz von  Denk- und Verhaltensregeln  fĂŒr eine Gruppe  oder ein Individuum  zu verstehen,  die in ihrer Gesamtwirkung  das  Entstehen von Ideen   BegĂŒnstigen”   Quelle:  Geschka  ( KreativitĂ€tstechniken , 2002) .
Leadership for Creativity: The MBS studies (1980s-2000s) MBA project team studies (1980s-2000) Longitudinal studies (1999 - ) Leadership data base (2006 -) Manchester Business  School (West)
Project Team Leadership and  The Manchester Method The Project Team studies at MBS were part of an educational  innovation known as  The Manchester Method MBA teams  ‘learn while doing’ business projects’ Team tutors began to recognise  consistent  patterns  of success and failure
Three Kinds of Team? A small proportion of teams struggle  (‘Teams from Hell’) The majority of the teams achieve the goals set them (‘Standard Teams’) Another minority perform beyond expectations (‘Dream Teams’) ?
A Theory of Creative Leadership Emerged It proposed  two barriers to team success Leaders who  created new and benign structures   for action and change Seven  team factors associated with team success
Creative leaders release creativity in self and others The leader’s secret weapon is the application  of personal  creativity  directed towards releasing  more creativity in others Leader Creativity Creativity Benign structures Creativity Creativity Creativity Creativity Team Factors
How the Two-barrier Proposal Modifies Team Development Theory
The role of Benign Structures in Creative Leadership Creative leaders help  reconfigure the structures   under which team members operate.  Team-building   structures  overcome  inter-personal barriers and  establish team norms In a ‘dream team’, leadership provides  benign structures  which  transcend established norms
More about Benign Structures MBS project leaders introduced benign structures based on  lateral thinking  approaches, versions of  brainstorming, mindmapping  and  ‘Yes and’ invitations  (encouragement of   positivity)   More research is required on benign structures in other kinds of situations and teams
The Seven Team Factors Influenced by Creative Leadership
Creativity in the Knowledge Society Great changes are emerging Velocity of change Ambiguities of work Networks Co-creativity New Business models Social media
The Creative Organization HEALTH WARNING The creative organization is under-researched territory
Conclusions Creativity  and Innovation are closely  linked  Individuals can set up  benign structures   To achieve unexpectedly creative results Co-creation  will become more important Creative organizations  embed creative teams  and individuals within wider social networks

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The creative individual in the knowledge-based society

  • 1. Developing the creative individual in the knowledge-based society V i e n n a, October 19 th S c h ö n b r u n n pa l a c e c o n f e r e n c e c e n t r e
  • 2. Developing the creative individual in the knowledge based society Tudor Rickards
  • 3. Working definitions Creativity: The process which generates new and valuable ideas Innovation: The process which brings about change through ‘original thinking applied’ Benign Structures: Procedures through which individuals and teams achieve valued improvements in creative performance
  • 4. Theories have privileged the individual Insight theories Self-actualization Transcendence Cognitive reframing Evolutionary psychology Information processing Problem-solving Experiential learning Intrinsic motivation

  • 5. An Early View of Creativity Early mythologies assumed creativity was a gift to ‘ chosen ones’, to celebrate the ultimate creator of the Universe
  • 6. A long-held theory of insight “ The Eureka Moment”
  • 7. The Creative Individual Mme Curie Steve Jobs Mozart Schr ö dinger
  • 8. Modernity forced creativity into new responses “ Painting is washed up. Who will ever do anything better than that propeller?” Marcel du Champs [at an early exhibition of aviation Technology]
  • 9. By the 20 th Century .. Alex Osborn (Brainstorming) Edward De Bono (Lateral Thinking) Genrich Altshuller (TRIZ) Fritz Zwicky (Morphological Analysis) 
 systems were being developed for stimulating creativity
  • 10. The structures became known as creativity techniques “ Als KreativitĂ€tstechnik ist ein Satz von Denk- und Verhaltensregeln fĂŒr eine Gruppe oder ein Individuum zu verstehen, die in ihrer Gesamtwirkung das Entstehen von Ideen BegĂŒnstigen” Quelle: Geschka ( KreativitĂ€tstechniken , 2002) .
  • 11. Leadership for Creativity: The MBS studies (1980s-2000s) MBA project team studies (1980s-2000) Longitudinal studies (1999 - ) Leadership data base (2006 -) Manchester Business School (West)
  • 12. Project Team Leadership and The Manchester Method The Project Team studies at MBS were part of an educational innovation known as The Manchester Method MBA teams ‘learn while doing’ business projects’ Team tutors began to recognise consistent patterns of success and failure
  • 13. Three Kinds of Team? A small proportion of teams struggle (‘Teams from Hell’) The majority of the teams achieve the goals set them (‘Standard Teams’) Another minority perform beyond expectations (‘Dream Teams’) ?
  • 14. A Theory of Creative Leadership Emerged It proposed two barriers to team success Leaders who created new and benign structures for action and change Seven team factors associated with team success
  • 15. Creative leaders release creativity in self and others The leader’s secret weapon is the application of personal creativity directed towards releasing more creativity in others Leader Creativity Creativity Benign structures Creativity Creativity Creativity Creativity Team Factors
  • 16. How the Two-barrier Proposal Modifies Team Development Theory
  • 17. The role of Benign Structures in Creative Leadership Creative leaders help reconfigure the structures under which team members operate. Team-building structures overcome inter-personal barriers and establish team norms In a ‘dream team’, leadership provides benign structures which transcend established norms
  • 18. More about Benign Structures MBS project leaders introduced benign structures based on lateral thinking approaches, versions of brainstorming, mindmapping and ‘Yes and’ invitations (encouragement of positivity) More research is required on benign structures in other kinds of situations and teams
  • 19. The Seven Team Factors Influenced by Creative Leadership
  • 20. Creativity in the Knowledge Society Great changes are emerging Velocity of change Ambiguities of work Networks Co-creativity New Business models Social media
  • 21. The Creative Organization HEALTH WARNING The creative organization is under-researched territory
  • 22. Conclusions Creativity and Innovation are closely linked Individuals can set up benign structures To achieve unexpectedly creative results Co-creation will become more important Creative organizations embed creative teams and individuals within wider social networks