Brief Version of China's Group buying(Groupon Clone) market Analysis.
There are more than 600 Groupon Clones in China, and so on...
Author's Chinese market analysis and watch series:
http://column.iresearch.cn/u/anchenghai/
2. Origin:
– China’s Group buying, Tuángòu (pronounced "twangowoo"), is a kind of team
buying or group buying (also known as store mobbing). Tuangou market originated
by meituan.com, the second but the most successful Groupon.com clone in China.
Concept:
– Selling very limited number of service voucher or product within a limited time
with extremely discounted price
Key Features of China’s Group buying
– Number of selling items: Normally one, and often sells several items
– Reselling same Items: Sometimes, one site sells same item several times, and also
several sites sell one item at different time period.
– Selling Time period: Normally one day, and often sells several days to weeks
– Discount rate: Normally 70% discount, often sells at 80%~99% discount rate.
Types of China’s Group buying:
– Service type: Service oriented traditional Group buying, dealing service such as Spa,
restaurant, and so on.
– Product type: Selling products with very cheap price within limited time. It seems
similar with Woot.com, but actually adopts Groupon site style.
– Hybrid type: One company provides both service and products at one site, or at
two different sites.
2010 WWW.LETYO.COM All rights reserved. -2- Our Stylish Group Buying Life!
3. Pure Group buying:
Community, SNS, Consumer Info., and so on
EC
Portals
– Sohu.com( )
2010 WWW.LETYO.COM All rights reserved. -3- Our Stylish Group Buying Life!
4. 2010’ the start of China’s Group buying market
Jan Feb Mar Apr May Jun Jul
China’s Group buying market Major Events
2010/01/16 Manzuo.com, the first Group buying trial
2010/03/04 Meituan.com, Opened the era of Group buying in China
2010/04/01 LETYO.COM(formerly Tuan123.net), the first Group buying aggregation site
2010/04/01 Tuan.yoka.com, the first women community site and product oriented Group buying site
2010/04/20 Tuan.sohu.com, the first portal site entered the Group buying market
2010/05/06 Tuan.fantong.com, the first local business review site entered the Group buying market
2010/06/09 Lashou.com expanded to 100 cities in China
2010/06/10 Ayatuan.com received 110 Million CNY Investment
2010/06/23 Oak Pacific Interactive, the biggest SNS company, entered the Group buying market
(Nuomi.com) and break the world Group buying daily deal record, 152,160 sales per day
2010/07/08 QQ, the number one portal started Group buying site, Tuan.qq.com at Shenzhen
2010 WWW.LETYO.COM All rights reserved. -4- Our Stylish Group Buying Life!
5. More than 607 Tuangou websites in China. Including the Tuangou sites we didn’t input,
there might be more than 1000 Tuangou web sites in China.
Compound monthly growth rate from January to July: 172%
（Source：LETYO.COM(Formerly tuan123.net). The numbers on the graph don’t include 206
still-not-launched or closed Tuangou web sites. 2010/07/12）
2010 WWW.LETYO.COM All rights reserved. -5- Our Stylish Group Buying Life!
6. Compound monthly growth rate of number of deals from March to July: 114%
Compound monthly growth rate of number of items sold from March to July: 178%
(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -6- Our Stylish Group Buying Life!
7. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -7- Our Stylish Group Buying Life!
8. Compound monthly growth rate of Amount of sales from March to July: 189%
(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -8- Our Stylish Group Buying Life!
9. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -9- Our Stylish Group Buying Life!
10. Compound monthly growth rate of Average selling price from March to July: 4%
Compound monthly growth rate of Hot Buying Index from March to July: 178%
(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
* Hot Buying Index: Average number of Items sold per hour
2010 WWW.LETYO.COM All rights reserved. -10- Our Stylish Group Buying Life!
11. Compound monthly growth rate of Average number of items sold per deal from March to July: 30%
Compound monthly growth rate of Average sales per deal from March to July: 35%
(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -11- Our Stylish Group Buying Life!
12. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -12- Our Stylish Group Buying Life!
13. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -13- Our Stylish Group Buying Life!
