The online marketing industry is complex and fascinating. New technological possibilities and new user preferences dictate changes in marketing. In this article I will guide you through 7 digital marketing trends of 2016. From programmatic buy to personalized marketing and from video to app marketing.

1. Marketing trends 2016
7 top trends you should be aware of
Remco van Iersel 03-02-2016

2. Marketing 2016
2M A R K E T I N G 2 0 1 6 |
New technologic possibilities and new user preferences
dictate changes in marketing.
Be up to date, stay on top of the newest possibilities.
Remember, early adopters get a leg up on competition.

3. Marketing 2016
3M A R K E T I N G 2 0 1 6 |
Marketing 2016:
- New chances
- New trends
Find 7 of them in the next slides!

4. 4T R AN S P A R A N C Y |
T R E N D 1: T R AN S P A R A N C Y

5. 5
T R AN S P A R E N C Y
○ Your message should be clear and direct to keep the attention.
○ If it is not, visitors will “zap” to another website.
○ Visitors should see at a glance who you are, what you do and what
you stand for.
T R AN S P A R A N C Y |

6. 6
T R E N D 2: P E R S O N A L I Z A T I O N
P E R S O N A L I Z A T I O N |

7. 7
P E R S O N A L I Z A T I O N
○ General commercial offers are not appreciated.
○ Provide tailored and personalized offers.
○ Use personalization tools such as
Adobe Experience Manager.
P E R S O N A L I Z A T I O N |

8. T R E N D 3: P R O G R A M MA T I C B U Y I N G
P R O G R A M MA T I C B U Y I N G | 8

9. 9
P R O G R A M M A T I C B U Y I N G
○ Send the right message to the right person at the right time.
○ Buy real-time ad space based on your preferences with
programmatic buying.
○ The Boston Consulting Group found that programmatic marketing
makes for an average 32% lower CPA (Cost Per Acquisition).
P R O G R A M MA T I C B U Y I N G |

10. 10V I D E O |
T R E N D 4: V I D E O

11. 11
V I D E O
○ People online are more and more focussed on watching videos
instead of reading text.
○ With video animations you can make clear to your audience what
problem you can solve for them.
○ Google announced to make video advertisement possible on their
platform in 2016.
V I D E O |

12. 12
T R E N D 5: A P P E X P L O S I O N
A P P E X P L O S I O N |

13. 13
A P P E X P L O S I O N
○ Since Google offers app indexing, apps can generate more visibility.
○ Apps can do everything that websites can, except in more intuitive,
convenient, accessible ways.
○ App content and website content can now be managed by 1 CMS.
A P P E X P L O S I O N |

14. 14
T R E N D 6: M O B I L E O V E R D E S K T O P
M O B I L E O V E R D E S K T O P |

15. 15
M O B I L E O V E R D E S K T O P
○ Last year mobile traffic overtook desktop traffic in 10 countries.
○ Google released the “Mobilegeddon” algorithm update to phase out
sites not optimized for mobile.
○ You don’t have to have an optimized desktop site in addition to a
mobile version to be indexed by Google.
M O B I L E O V E R D E S K T O P |

16. 16
T R E N D 7: V I R T U A L R E A L I T Y
V I R T U A L R E A L I T Y |

17. 17
V I R T U A L R E A L I T Y
Oculus Rift and other VR devices will introduce an entire new medium
of online advertising, with integration to popular social media
platforms, video channels, and even forms of direct messaging.
V I R T U A L R E A L I T Y |