Presented at BNC fair July 10th, 2019

1. building tribes:
how to bring people
together to solve
problems.
@benkeene @tribebuilder

3. daddy, why doesn’t the
sea fall off the world?

4. daddy, when a baby has
two dad’s where does she
get her milk?

5. what’s the best question
you’ve ever asked?
(& tried to answer)

6. could we build a
sustainable community
on a remote island?

12. what if we could turn
underprivileged talent
into role models?

14. what if we could
walk on water?

17. what if we could help
people love mondays?

21. what if we could
actually finish
reading books?

24. what if we could
connect more
fighting the climate
crisis?

26. what do we need to be
build a tribe?

27. trust

28. A confident relationship with the unknown
“It is trust, more than money, that makes the
world go round.” Joseph Stiglitz
what is trust?

29. Local > Institutional > Distributed
evolution of trust

30. mpesa
bla bla car
taskrabbit
airbnb
kickstarter
blockchain
uber
daily mail
brexit
trump
bolsonaro

31. a new coworking space
opens every 2.5 hours
1.7m coworkers in 2018

32. what’s a good business
model for building tribes?
Loyalty + Quality + Transparency

33. distributed trust
+ clear purpose
= happy tribe

42. so…
how are you going to
build a tribe?

43. Wednesday July 10th, 2019, is
the best day in human history to
start something that matters.

44. Where do good ideas
come from?

45. AWFUL IDEA = -1
WEAK IDEA= 1
SO-SO IDEA = 5
GOOD IDEA = 10
GREAT IDEA = 15
BRILLIANT IDEA= 20
X
NO EXECUTION = £1
WEAK EXECUTION = £1000
SO-SO EXECUTION= £10,000
GOOD EXECUTION= £100,000
GREAT EXECUTION= £1,000,000
WORLD-CLASS EXECUTION = £10,000,000

46. my 5 r’s of
‘tribe building’

47. 1. rebel
How might you convince your friends or
colleagues to do things differently?

48. 2. ritualise
What regular, unique, things might you do
together?

49. 3. redistribute
How might you share the responsibility of
your mission with your ‘friends’?

50. 4. retell
How might you help your ‘friends’ share
the story?

51. 5. reward
How will you and your ‘friends’ be
rewarded on this mission?

52. 1. rebel
2. ritualise
3. redistribute
4. retell
5. reward

53. 1. Come up with ideas for each of the 5 r’s
2. Share everyone’s ideas
3. Pick one or two to test & measure
‘tribe builders’ strategy

54. rebel book club

55. what if…
…you could work everyday with your
friends on things that mattered to you?

56. keep your head in the
clouds…
…& your feet on the
ground

57. @benkeene @tribebuilder
ask big questions.
try new things.
invite people to join.
ben@tribewanted.com