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Events – for Bloggers and Companies,[object Object]
Who is Ramon,[object Object],Editor & Technology Evangelist of Smallbiztechnology.com,[object Object],Writer of thousands of articles and blog posts,[object Object],Tech expert to media (TV, print, radio),[object Object],Producer of many events,[object Object],Small Business Summit,[object Object],Small Business Influencer Awards,[object Object],Taste of Technology Series and more,[object Object]
Why Do Events for publishers,[object Object]
Why Events:,[object Object],Build Credibility,[object Object],Build Visibility,[object Object],Revenue Generator,[object Object],Enables Other Opportunities for Growth,[object Object],Brings your online content (or product/service) to “real life”,[object Object],Move from “just” online to offline,[object Object],Builds Community,[object Object]
Other Benefits,[object Object],Speaking Engagements,[object Object],Book Deals,[object Object],Selling Additional Products,[object Object],Media Attention,[object Object]
Before the Event,[object Object]
Why events for sponsors,[object Object],Increase Sales,[object Object],Extend Brand,[object Object],Meet Customers,[object Object],Media Attention,[object Object]
Before The Event,[object Object],Clear Goals,[object Object],Know Your Audience,[object Object],Hire Event Planning Experience / Event Manager,[object Object],Leverage Expertise of event staff,[object Object],Exhibits or Not or Both,[object Object],Powerful and Engaging Moderator and Emcee,[object Object],Food,[object Object]
Small Details Matter,[object Object],Parking,[object Object],Weather,[object Object],Venue size,[object Object],Day of the week,[object Object],Competing Events,[object Object]
During the Event,[object Object]
During Event,[object Object],Don't Look Cheap,[object Object],Survey Attendees,[object Object],Talk To Exhibitors,[object Object],Talk To Attendees,[object Object],Know about problems before they happen,[object Object],Have staff (good staff),[object Object],Have contingency plans,[object Object]
After Event,[object Object]
After Event,[object Object],Do an event autopsy or analysis,[object Object],Ask attendees and sponsors what could have been done better,[object Object],Leverage Event Video / Photo,[object Object],Hand outs are great for the “day of” but also great for selling event post-event,[object Object],Survey Attendees,[object Object]
Marketing – Attendees,[object Object],[object Object],Sponsors,[object Object],Speakers,[object Object],Event evangelists/ambassadors,[object Object],First event - expect low attendance (but be happy there is always “next year…”,[object Object],Paid advertising,[object Object]
SPONSORS,[object Object]
Getting Sponsor$,[object Object],Cold calls are very difficult,[object Object],Warm leads are best (know, like, trust),[object Object],Over deliver (but at least deliver). NEVER under deliver,[object Object],Sponsorship is not a donation,[object Object],Sponsors don’t care about “helping you” (per se),[object Object],Have great communication,[object Object],Know sponsor team members,[object Object]
Ticket Sales,[object Object],Ticket sales,[object Object],No “free tickets” but complimentary tickets,[object Object]
Event Sponsor Tips to Think About,[object Object],Have clear goals,[object Object],Communicate those goals to the event organizers,[object Object],Know the audience,[object Object],Ensure fit with your brand,[object Object],Work WITH event organizers,[object Object],Leverage all opportunities,[object Object],Be integrated with event,[object Object]
Other things to think about,[object Object],Smaller events,[object Object],Big fish in small pond,[object Object],Bigger events,[object Object],Big fish in big bond,[object Object],Creating your own event vs sponsoring another event,[object Object]
THANK YOU VERY MUCH,[object Object]

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Blog, Events, Profits & Fun – Four Pillars of Great Product Marketing

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