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Your brand is a commodity.
- 1. Your brand is a commodity.
follow me @adamkleinberg
hashtag #tractioncsv
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- 5. COST COST
COST PER THOUSAND
PER ACTION
PER CLICK
COST
PER IMPRESSION
COST
COST PER CONVERSION
PER LEAD
COST COST
PER TIME PER SALE
COST
- 10. “50% of the things we should be doing for our
brands are NOT predictably quantifiable.“
Scott Bedbury, former CMO of Nike and Starbucks
- 13. Whirlpool planning model
It’s the brand experience that matters.
Delight > Value
Convert > Engage
Share > Facilitate
Brand Consumer
Discover > Disrupt
13
- 26. #1 use currencies to create value
Moral Motive Economic Motive
Pleasure
Social Motive Tribal Motive
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- 33. Write
this down!!!
Thanks.
tractionco.com/blog
linkedin.com/in/adamkleinberg
twitter.com/adamkleinberg
adam@tractionco.com
415.962.5823
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