Watch full video: https://www.youtube.com/watch?v=JT9XarUsIsE
As the world is slowly approaching a new normal in travel, it’s time to introduce a new partner program in Travelpayouts — welcome Klook!
The company has a team of travel experts that handpick the best experiences in over 400 destinations all over the world. And with over 5M reviews on the website, Klook is one the most trusted online booking platform for Travel & Leisure services.
Join experts from Klook and Travelpayouts for a free live webinar and learn how to earn up to a 5% commission on each sale!
AGENDA:
About Klook: Characteristics, USP, High-level numbers on purchasing behaviour
New Normal: Domestic & Regional Travel: Adjustments made on supply, trends market insights
The Klook’s Affiliate Program in Travelpayouts: Program features, integration tools, partnerships examples and best practices
Tips on tricks for travel affiliates: How to promote Klook’s services like a pro
Klook Affiliate Program updates
SPEAKERS:
· Queenie Wu, Partnerships & Affiliate Manager, Klook
· Dasha Arzamaskina, Senior Marketing Manager (Russia), Klook
· Daria Sukhoroslova, Senior Partner Relations Manager, Travelpayouts
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➡ Video: https://www.youtube.com/watch?v=JT9XarUsIsE
➡ Blogpost: https://tp.click/1e6
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MENTIONED IN THIS VIDEO:
✅ October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link: https://tp.click/1dF
✅ New offers in Travelpayouts: CheapOair: https://tp.click/1dG, Tripadvisor: https://tp.click/1dH and Aviasales B2B: https://tp.click/1dI
✅ Travelpayouts Global YouTube page is up and running! Subscribe here: https://tp.click/1dK
✅ Let’s be friends on Twitter! Follow us by this link: https://tp.click/1dL
✅ Get the promo code from Klook: https://tp.click/1dM
✅ Just some actual articles:
- flying after COVID: https://tp.click/1dN
- theme parks after COVID: https://tp.click/1dO
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SOCIAL / LINKS
➡ Register at Travelpayouts: https://tp.click/113
➡ Facebook: https://www.facebook.com/travelpayouts
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
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How to earn on travel in the new normal with Klook
3. How to earn on travel in the new normal with Klook 3
Speakers
Queenie Wu
Strategic Partnerships Manager,
Klook
Dasha Arzamaskina
Market Lead (Russia), Klook
Daria Sukhoroslova
Senior Partner Relations Manager,
Travelpayouts
4. How to earn on travel in the new normal with Klook 4
Agenda
● About Klook: Characteristics, USP, high-level numbers on purchasing behaviour
● New normal: Domestic & regional Travel: Adjustments made on supply, trends
market insights
● The Klook’s Affiliate Program in Travelpayouts: Program features, integration
tools, partnerships examples and best practices
● Q&A
6. Empowering travellers around the world to
discover, book, and experience the best
things to do anywhere, anytime.
Klook’s Mission
MISSION
6
7. Corporate Facts
• Founded in Hong Kong
• Globetrotters across 27 offices
worldwide
• To date, Klook has raised over
US $520 million funding from:
• Recognized and awarded by:
HONG KONG
SHENZHEN
SYDNEY
MANILA
OSAKA
TAIPEI
SEOUL
TOKYO
JAKARTA
SINGAPORE
KUALA LUMPUR
HO CHI MINH CITY
BANGKOK
BALI
DUBAI
AMSTERDAM
LONDON
BARCELONA
BOSTON
SAN FRANCISCO
CORPORATE FACTS
7
NEW YORK
FUKUOKA
QUEENSTOWN
MILAN
BERLIN
PHUKET
ORLANDO
8. Fast-Growing User Base
30 Million
monthly visitors
5 Million+post-
booking user reviews
USER ANALYTICS
8
9. The Top Choice For
Millennials
Source: Klook’s internal data, 2019
25-34
60%
Age Segment of Klook’s Users
35-44
22%
3%
45+
15%
18-24
USER PERSONA
9
10. Bringing A Global Audience To You
Greater China Japan & Korea Southeast Asia ANZ, EMEIA, North America
35% 15% 35% 15%
USER BASE
10
11. Multi-language and services to
meet different target segments
14 Languages
on the platform
English, Traditional Chinese(HK/TW), Simplified
Chinese, Korean, Thai, Bahasa, Vietnamese, Japanese and
French, German, Spanish, Russian and Italian.
LANGUAGE LOCALISATION
11
12. One-stop Platform
for Travellers to Book
In-destination Services
Attractions & Shows
Activities & Experiences
Tours & Sightseeing
Food & Dining
Local Transfer
Wifi & Sim Cards
SERVICES
12
13. HIGH PRODUCT COVERAGE
13
Covering 400+ Destinations and 100,000+
Bookable Travel Services
Direct partnerships with 10,000+ travel service providers worldwide
Asia Southeast Asia EMEA Americas Oceania
30% 30% 23% 10% 7%
Hong Kong
Taiwan
Mainland China
Japan
South Korea
Bhutan
India
Nepal
Sri Lanka
...and more!
Singapore
Malaysia
Vietnam
Philippines
Thailand
Indonesia
United Kingdom
France
Italy
Spain
Croatia
Czech Republic
Demark
Estonia
Germany
Greece
Iceland
Russia
Turkey
...and more!
United States
Canada
Mexico
Australia
New Zealand
14. Extensive selection of activity categories
Attractions &
Shows
Activities &
Experiences
Food &
Dining
Tours &
Sightseeing
Local
Transfers
HIGH PRODUCT COVERAGE
14
Theme Parks
Shows &
Performance
Museum &
Galleries
Guided Tours
Local Sightseeing
Natural Escapes
Art & Culture
Workshops
Nature & Wildlife
Spa & Massage
Shopping
Experience*
Home
Experience*
Buffet Voucher
Must Eats
Souvenirs
Grab & Go*
Delivery*
Rail
City Transfer
Airport Transfer
Private
Transportation
Car Rental*
Hotel*
Staycation*
Outdoor
Glamping*
*New!
15. Curated Recommendations
based on Verified User Reviews
• Carefully selected activities by Klook curators with
5 million+ user-generated reviews
Exclusive KLOOK-only Privileges
• Member-only rates, skip-the-line access,
plus many other special privileges
Best Price Guaranteed
• Discount up to 60% off
VALUE PROPOSITION TO CONSUMERS
15
Value Proposition to Consumers
16. VALUE PROPOSITION TO CONSUMERS
Seamless & Safe Booking
• Instant confirmation and same-day booking
• QR code enabled e-vouchers
Free Cancellation available
• Allow flexibility in case of change of itinerary
Best-in-class Customer Experience
• 24-hour / 365-day support
• Phone, email, and chat support provided
• Supporting 41 currencies and flexible payment
methods
18. We helped to explore new and feel like at home...
Klook has 100K+
experiences all around
the world that you can
book in local language
and make sure you paid
reasonable price
19. But do we have something to offer
for the same consumer domestically?
Challenge 1:
Stay in touch with existing Klook users, not
travelling to their ordinary destinations
Challenge 2:
Acquire new users, travelling
domestically/within travel corridors
20. 20
Mobility
Rail, Bus & Ferry
Car Rental
Private Car
Stay
Hotel + & Room
Bookings
Experiences
Attractions, Tours &
Activities
Dine
Voucher &
Reservation
Entertainment
Movies, Events &
Concerts
Pre-prioritise suitable services for
Domestic Travel & City Exploration
Travel
Outbound
Leisure Local
Domestic City Exploration
21. Adjusting supply to a new normal
Case 2:
Introducing domestic weekend escapes
Case 1:
Reassuring safety of travelling &
experiencing
Case 3:
Playing with domestic trends
22. Case 1: Travel safety
Building long-lasting relationships
through basic travellers’ needs
Every day, even during the pandemic, there are tens of thousands flights daily =>
while we not always have the right supply for domestic travellers in a new normal, we
can win consumer trust by showing excellence in airport transportation &
be top of mind when they are ready to travel again
23. Why booking airport transportation on Klook?
Enhanced health
& safety standards
Merchants who meet safety
standards get highlight on Klook’s
Airport transfers page
Wide supply: from P2P
to shared transfers
Express trains, busses, private transfers all
over the world
Case 1: Travel safety
24. From short ride to long journey together
Time
To creating full travel
itineraries with Klook
From solving basic
need airport
transportation need
Booked a transfer from
Heathrow? Check out
things to do in London
CRM communication
You have Klook credits
from your last order,
these are special offers
for you
Planning your trip to
Paris? Book your
Disneyland ticket with a
transfer from CDG
Case 1: Travel safety
25. What about current Klook users?
Reassuring safety
on key attractions
Introducing self-drive
Case 1: Travel safety
26. Responding to travelling in a new normal
Closed borders, safety concerns and ‘work-from-home’ environment created convert
our travelling patterns into demand for short-term domestic escapes
Case 2: Staycations
28. Product Types
● Cash Voucher
● Meal Set
● Food Only
● Drink Only
● Buffet Voucher
● Combo Package (NEW)
*Staycation - Hotel Stay + Buffet/ Dinner/
Breakfast Combo
Service Types
● Takeaway
● Delivery
Case 3: Food & Beverages
During the lockdown restaurants had to switch to delivery =>
Klook helped to deliver best meals & drinks to its staying at
home users.
30. Klook in Russia
Klook in Russia: actively adjusting to a new normal
Localising domestic pages &
activities
Adjusting prices for locals
Following the
borders
reopening
32. Network of 1,000+ Distribution Partners
Providing sophisticated integration solutions, Klook connects local travel service providers to over
1,000+ distribution partners worldwide
Airlines and Hotels Chains
Loyalty Programs
Financial InstitutionsOTAs
Cashback & Coupon SitesTravel Content Sites
DISTRIBUTION PARTNERS
32
33. BENEFITS OF KLOOK AFFILIATE PROGRAM
High Conversion
• Offering the best price in the market (Discount up to 60% off)
• Average Order Value of US$120-250
Competitive Commission Rates
• 5%* commission on revenue
34. BEST-IN-CLASS AFFILIATE INTEGRATION
Dynamic Widget
• Display activities by integrating Dynamic Widgets to your website
• Widget can be displayed based on Destination, Category filter, or by Specific Activities
Auto-generated activities based on
Klook’s top activity suggestion within specific
Destination or Category
Specific selection according to affiliates’ content
37. BEST PRACTICE
Identify the best activities to promote
• Understand what your audience needs
• Match your offer with local demands & new normal
Make good use of KLOOK affiliate integrations
• Utilize Dynamic Widgets, Product Feed, Banners, or Text Links
• Test out the best converting placements on your site
Increase conversion with KLOOK new user
discount codes
Friends Referral Program
1
2
3
3-Step Guide to Maximize Your
Earnings:
Friends Referral
Code
US$3.2 off US$12.8
Best if you are a
KLOOK customer!
<MOBILE10>
US$1.3 off first app
booking
Best incentive to drive
conversion!
Travelpayout
Exclusive Code
<KLOKRU10>
10% off US$70
*available till Oct 30
Best deal to ensure
high AOV and
commission earnings!
38. Join Klook Affiliate Program
on Travelpayout now
For enquiries please reach out to:
Queenie Wu | Strategic Partnership Manager
queenie.wu@klook.com
Dasha Arzamaskina | Market Lead, Russia
dasha.arzamaskina@klook.com
39. How to earn on travel in the new normal with Klook 39
Klook’s offer in Travelpayouts: Summary
Commission:
● Attractions & Shows — 5%
● Tours & Sightseeing — 5%
● Transport & Wi-Fi — 5%
● Activities & Experiences — 5%
● Food & Dining — 5%
● Special Activities — 2%
Confirmation process: Sales are paid out
within 60 days of the booking date
Features:
● Earn up to a 5% commission
● Strong conversion rates
● High average order values
● Great variety of creative banners, text,
keyword, and content links
● Regular communication on deals and offers
● Proactive and dedicated in-house program
management
40. How to earn on travel in the new normal with Klook 40
Klook’s offer in Travelpayouts: Allowed traffic types
● Content projects
● Travel content projects
● Cash back
● Promotional codes
● Groups and pages in social networks
41. How to earn on travel in the new normal with Klook 41
Travelpayouts news
● October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in
the travel niche! Register free by this link >>
● New offers in Travelpayouts: CheapOair, Tripadvisor, Aviasales B2B
● Travelpayouts Global YouTube page is up and running! Subscribe here >>
● Let’s be friends on Twitter! Follow us by this link >>
42. How to earn on travel in the new normal with Klook 42
Questions?
43. How to earn on travel in the new normal with Klook 43
Thank you for your attention!