Watch the full video: https://youtu.be/i19AtGHHrp4 Are you ready to earn a lot with your travel affiliate resource this summer? Content optimization and choosing high-converting tools might take up to several months, so now is the time to prepare! Don’t know where to start? Watch this webinar recording: Kate Zabolotnaya and Maria Perelygina, BD Managers at Travelpayouts, shared the most important travel market stats from 2019 and forecasts for 2020, and Olga Gachkova, the Marketing Manager, provided tips and strategies to increase your chances for a high affiliate profit! ************************** Webinar Agenda:  Travelpayouts: Resources for a quick start  Tourism trends 2020: Seasonality, figures and forecasts  Getting ready for the peak season: Popular destinations, niches, commissions and offers  Tips and tools to improve your travel website or blog to earn in 2020 ************************** ➡ Blogpost: https://blog.travelpayouts.com/en/webinar-getting-ready-for-the-peak-travel-season-of-2020/ ************************** MENTIONED IN THIS VIDEO: ✅ First Travelpayouts Meetup in Europe! Let’s meet in Berlin. Register here: https://www.eventbrite.com/e/travelpayouts-itb-berlin-meetup-tickets-93480343223 ✅ Increased commission from Musement. Start working here: https://www.travelpayouts.com/programs/83/about ✅ Join the first travel affiliate community on Reddit! Compare offers and leave your reviews here: https://www.reddit.com/r/travelaffiliateclub/ ✅ Welcome new offers at Travelpayouts: Big Bus Tours and OYO. https://www.travelpayouts.com/programs/133/about https://www.travelpayouts.com/programs/134/about ✅ A brand new free guide on how to fill your website with first-class content! Read here: https://read.travelpayouts.com/en/online-content-creation-guide/ ************************** SOCIAL / LINKS ➡ Register at Travelpayouts: https://elearning.travelpayouts.com ➡ Facebook: https://www.facebook.com/travelpayouts.official/ ➡ LinkedIn: https://www.linkedin.com/company/travelpayouts/ ➡ Twitter: https://twitter.com/travelpayouts?lang=en ➡ Support: support@travelpayouts.com

1. travelpayouts.com
GETTING READY
FOR THE PEAK TRAVEL SEASON

2. Your mics are automatically muted
WEBINAR RULES
This webinar is being recorded
If you have questions, ask in the chat box
We will send you the recording and slides soon after the webinar

3. SPEAKERS
Olga Gachkova
Marketing Manager,
Travelpayouts
Kate Zabolotnaya
Business Development Manager,
Travelpayouts
Maria Perelygina
Business Development Manager,
Travelpayouts

4. AGENDA
1. Travelpayouts: Resources for a quick start
2. Tourism trends 2020: Seasonality, figures and forecasts
3. Getting ready for the peak season: Popular destinations, niches,
commissions and offers
4. Tips and tools to improve your travel website or blog to earn in 2020
5. Q&A session

5. WHAT IS TRAVELPAYOUTS?

6. TRAVELPAYOUTS
We are the first and the biggest
performance-based travel affiliate
network.
Travelpayouts operates worldwide
and partners with over 240,000
affiliates and over 60 travel brands.

7. NUMBERS WE ARE PROUD OF
$6.5M
paid, 2019
$23M
paid since day one
16,300
tickets resolved, 2019
845,000
blog views, 2019
$37,500
top monthly payout, 2019

8. support.travelpayouts.com
Knowledge Base
travelpayouts.com
Dashboard
blog.travelpayouts.com
Blog
RESOURCES

9. WHAT IS PEAK SEASON?

10. High season or Peak season
Shoulder season is the period
in between a destination's low
and high seasons of tourism,
making prices cheaper for
hotels and airfare and crowds
smaller at popular attractions.
Low season or off-season

11. SEASONALITY CAUSES
CLIMATE air temperature, water temperature, sunlight, snowfall, rainfall,
daylight, humidity, wind, extreme weather (hurricanes, typhoons
and etc.)
HOLIDAYS school, university, work, public, religious (e.g. Christmas, Lunar
New Year, Labor Day)
SPORT time of sporting event (e.g. Olympic Games), sporting season
(hunting, fishing, golf and etc.)

12. DESTINATIONS AND SEASONALITY

13. EXAMPLE:
SEASONS IN THAILAND

14. TOURISM TRENDS 2020

15. OPPORTUNITIES AND THREATS
⛔ CORONAVIRUS: tourists and banned cities,
tourism-dependent cities
⛔ Fires in Australia
⛔ Brexit
✔ Stopover as an extra destination
✔ Huge growth of activities & experiences market
✔ Tokyo 2020

16. 2019
The Middle East has
emerged as the fastest-
growing region for
international tourism
arrivals in 2019

17. FORECAST FOR 2020
A 4% increase of international tourist arrivals is predicted for 2020

18. POPULAR DESTINATIONS,
NICHES AND OFFERS

19. BOOKINGS, 2019

20. AFFILIATE PAYOUTS, 2019

21. TOURS AND ACTIVITIES, # OF BOOKINGS

22. Affiliate’s reward:
● 4-12.5% of the order
● 50% of the advertiser’s
revenue
Average payout:
● 9 USD
TOURS AND ACTIVITIES

23. GROUND TRANSPORTATION, # OF BOOKINGS

24. Affiliate reward:
●50% of the advertiser's revenue
●up to 6% of the order price
Average payout:
●3 USD for railway tickets
●2 USD for bus tickets
GROUND TRANSPORTATION

25. PACKAGE TOURS, # OF BOOKINGS

26. PACKAGE TOURS
Affiliate reward:
• 5% commission of the total booking value
Average order:
• approx. €2,000 (average of €100 in
commission per booking)

27. KAYAK: MOST-SEARCHED CITIES FOR A
SUMMER GETAWAY
City Median airfare, $ City Median airfare, $
London 698 Orlando 248
Paris 670 Seattle 349
Rome 785 Dublin 721
Honolulu 830 Las Vegas 253
New York 290 Cancun 384

28. Top 5 countries Top 5 cities
Italy Dublin
France Paris
UK London
Germany Florence
Ireland Munich
AUTOEUROPE: TOP PLACES BY NUMBER
OF CAR RENTALS

29. 1.Barcelona
2.Paris
3.Amsterdam
4.New York
5.London
6. Madrid
7. Naples
8. Dubai
9. Lisbon
10. Florence
11. Berlin
12. Vienna
13. Venice
14. Milan
15. Budapest
TIQETS: TOP CITIES FOR SELLING TICKETS

30. MUSEMENT: TOP COUNTRIES FOR SELLING
TOURS AND EVENTS

31. 2020 TOP SUMMER EVENTS
• Tokyo Summer Olympics, Jul 24 – Aug 9
• 2020 Euro Football tournament, Jun 12 June – 12 Jul
• Coachella Valley Music and Arts Festival, Apr 10 – Apr 19
• Glastonbury Festival, UK, Jun, 24–28 June
• Lollapalooza, USA, 30 Jul – 2 Aug
• Edinburgh Festival, UK, Aug, 7– 3
• Burning Man, USA, Aug, 30 – Sep, 7

32. There are 516 (!) summer
festivals WW in 2020
MUSIC FESTIVALS

33. FLIGHT TICKETS?
HOW LONG IN ADVANCE DO PEOPLE BOOK...
• 71.5%: less than a month before the departure date
• 20.9%: 1 - 3 months before the departure date
• 5.1%: 3 - 6 months before the departure date
• 2.5%: 6+ months before the departure date

34. HOTELS?
• 65.8%: less than a month before the check-in date
• 22.8%: 1 - 3 months before the check-in date
• 7.8%: 3 - 6 months before the check-in date
• 3.6%: 6+ months before the check-in date
HOW LONG IN ADVANCE DO PEOPLE BOOK...

35. PACKAGE TOURS?
• 76.9%: less than one month before the tour start date
• 18.6%: 1 - 3 months before the tour start date
• 4%: 3 - 6 months before the tour start date
• 0.5%: 6+ months before the activity date
HOW LONG IN ADVANCE DO PEOPLE BOOK...

36. TOURS AND ACTIVITIES?
• 81.3%: less than one month before the activity date
• 16.7%: 1 - 3 months before the activity date
• 1.9%: 3 - 6 months before the activity date
• 0.1%: 6+ months before the activity date
HOW LONG IN ADVANCE DO PEOPLE BOOK...

37. TIPS AND TOOLS TO IMPROVE YOUR
TRAVEL BLOG IN 2020

38. YOUR STRATEGIC CHECKLIST (1)
1. Describe your target audience and their motivations
2. Choose offers that convert well during peak season and
work for your audience
3. Mix and match different offers
4. Remember about the depth of booking. Start promoting
travel services before the season actually starts!
5. Work on your content strategy. Start now!

39. YOUR STRATEGIC CHECKLIST (2)
6. Use email-marketing
7. Think of SEO. Two articles for beginners: top SEO tools and
the ideal length of a post
8. Enjoy cash back when buying tickets and activities for yourself
9. Watch your profit grow

40. CONTENT TIPS
1. Work on your content strategy. Write new articles based on your target
audience and trends of 2020.
2. Update your relevant articles. Add promo tools to your existing content.
3. Seasons are similar every year, so start writing articles or even
categories to attract traffic during a certain season. Remember to
update them annually.
4. Promote content on social media. Read more about SMM tools here.

41. CONTENT TOPICS
1. Create lists (attractions and things to do)
2. "How to" (get from point A to point B, buy a ticket, schedule a transfer)
3. [city] + [number of days] what to do
4. Big summer events:
• Music: Lollapalooza, Glastonbury, Coachella
• Sports: Olympic Games 2020, San Francisco Marathon, NBA Finals,
Wimbledon, Tour de France
• National and regional celebrations: July 4th

42. WHAT’S NEXT?

43. 1. Register at Travelpayouts, if haven’t yet
2. Download our free guide 7 ways to jumpstart with Travelpayouts
3. Join our LinkedIn community
NEXT STEPS

44. 1. First Travelpayouts Meetup in Europe! Let’s meet in Berlin. Register
here
2. Join the first travel affiliate community on Reddit! Compare offers
and leave your reviews
3. Welcome new offers at Travelpayouts: Big Bus Tours and OYO.
4. Increased commission from Musement. Start working now
5. A brand new free guide on how to fill your website with first-class
content! Read here.
TRAVELPAYOUTS NEWS

45. QUESTIONS?

46. Thank you for watching!

47. support@travelpayouts.com