Alex (Sasha) Tachalova shares some insights about creating your content strategy for monetizing travel traffic

1. How to create an
effective content
strategy

2.
Why do you need an
effective content
strategy?

3.
We asked 50 well-
known affiliate experts

4. Google has a Free tool
Links in content generate
more clicks

5. Google has a Free tool
Organic traffic is the best
traffic

7. We analyzed 381
travel affiliate sites

8. The minimum number
of referring domains
should a bit over 130

9. Google has a Free tool3-step process:
1. Analyze
your
compe11ve
landscape
2. Build
an
outreach
list
3. Select
the
right
strategy
to
generate
links

10. Google has a Free tool
Competitive landscape
analysis:
1. Check
whether
a
selected
by
you
topic
has
enough
search
queries
in
Google
2.
Find
what
other
sites
write
about
a
topic
you
selected
3. Determine
the
number
of
links
you
need
to
have
to
rank
well
for
a
selected
topic

11. Google has a Free toolSearch Queries

12. Google has a Free toolTopics

13. Google has a Free tool
How many links do you
need?

14. Google has a Free toolCreating an outreach list:
1. Websites
that
link
to
your
type
of
content
2. Travel
niche
websites
with
domain
sizes
close
to
your
own

15. Google has a Free tool
Build a list of sites that have
similar content

16. Google has a Free tool
Build a list of sites that have
similar content

17. Google has a Free toolConduct a backlink analysis:

18. Google has a Free toolSelecting the right strategy:
1. Sending
messages
via
email
and
LinkedIn
2. Wri1ng
a
guest
post
3. Quo1ng
an
expert
4. Adding
a
list
of
useful
resources
at
the
end
of
a
post
5. Wri1ng
a
round-­‐up
post
with
experts
6. Crea1ng
a
page
that
lists
partners
7. Linking
to
their
posts
where
it’s
appropriate
8. Partnering
up
with
another
site
to
deliver
a
post

19. bit.ly/alex-­‐linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com
/
DigitalOlympus.net
Thank you!