Case study from the campaign that Travelator Media delivered for South Tyrol, Italy in September 2014 to promote the destination to a quality UK audience showcasing gastronomy, outdoor activities and architecture/ design. For more information http://travelatormedia.com/south-tyrol/

1. South Tyrol Case Study
#insouthtyrol 5-8 Sept 14
As at 20 Jan 2015

2. South Tyrol Campaign - Background
3 travel bloggers from Travelator Media; Heather Cowper,
Abigail King, Zoë Dawes, visited South Tyrol in Italy
5-8 Sept 2014
Campaign aim: To promote South Tyrol to a UK audience
through online media with the themes of outdoor activities,
gastronomy and architecture/design

3. Zoë: There’s much more
to South Tyrol than the
mighty Dolomites
2 Sept 14
thequirkytraveller.com/2014/0
9/discover-south-tyrol-italy/
Abi: You Won’t Believe
It’s Italy
3 Sept 14
insidethetravellab.com/you-
wont-believe-its-italy/
Heather: Join me on a
gourmet adventure in
South Tyrol
4 Sept 14
heatheronhertravels.com/gour
met-adventure-in-south-tyrol/
Published articles – pre-trip

4. Heather: Cycling with
wine and apples – on the
South Tyrol Wine Road
16 Sept 14
heatheronhertravels.com/
cycling-the-south-tyrol-wine-
road/
Abi: The Time Before
the Time of Man
21 Sept 14
insidethetravellab.com/
messner-mountain-
museum/
Zoë: Traditional South
Tyrol food and wine with
a gastronomic twist
25 Sept 14
thequirkytraveller.
com/2014/09/traditional-food-
wine-south-tyrol/
Published articles – post trip

5. Heather: Törggellen time
in South Tyrol– a feast of
autumn (Guest Post)
10 Oct 14
heatheronhertravels.com/torgg
ellen-food-south-tyrol/
Published articles – post trip
Heather: Climbing my
very first Via Ferrata – in
SouthTyrol
21 Oct 14
heatheronhertravels.com/climb
ing-via-ferrata-south-tyrol/
Heather: South Tyrol
Designer Giveaway
10 Nov 14
heatheronhertravels.com/sout
h-tyrol-designer-giveaway-
wams-rebello/mbing-via-
ferrata-south-tyrol/

6. Abi: Michelin Stars in
Mountains: Bad
Schoergau Review
16 Nov 14
insidethetravellab.com/micheli
n-stars-in-the-moutnains-bad-
schoergau-review/
Published articles – post trip
Zoë: Songs of praise to
the Gardens of
Trauttmansdorff Castle
25 Nov 14
thequirkytraveller.com/2014/1
1/the-gardens-of-
trauttmansdorff-castle/
Heather: But is it Art? –
at the Museion in
Bolzano
1 Jan 15
heatheronhertravels.com/cont
emporary-art-museion-
bolzano-south-tyrol/

7. Zoë: Making apple strudel in
South Tyrol, Italy
15 Sept 14
youtu.be/JRzVP4Xeyr8
Heather: My first Via Ferrata
in South Tyrol
28 Sept 14
youtu.be/lMG5HaQ7Ljs
Published videos – post trip

8. 4.7 M Twitter impressions generated Sept14-Jan15 (Tweetreach)
6500+ article and video views by Jan 15 (views on website & feed)
34,000 photo views (Flickr 15K + Google+ 19K)
Campaign Stats - Summary
0
200000
400000
600000
800000
1000000
28Aug
4Sept
11Sept
18Sept
25Sept
2Oct
11-Oct
16-Oct
23-Oct
30-Oct
06-Nov
13-Nov
20-Nov
28-Nov
04-Dec
11-Dec
18-Dec
25-Dec
01-Jan
08-Jan
15-Jan
Twi er impressions (Tweetreach)
Twi er impressions for previous 7 days

9. Estimated 4.9M OTS from 680 social media posts over 5 platforms
(Facebook, Twitter, Instagram, Pinterest and G+)
by 3 bloggers on trip generating 4340 interactions (likes, RT, shares, comments)
Campaign Stats - Summary
153 126
81 65 36
284
1201 1206
285
34
0
200
400
600
800
1000
1200
1400
Twitter Facebook Instagram Google + Pinterest
Social Media posts & interactions
Posts Interactions

10. 145 Facebook posts by 3 bloggers on trip generating
1260 interactions (clicks, likes, shares, comments) with reach of 10,000+ (Facebook insights)
Facebook - highlights

11. 327 tweets by 3 bloggers on trip generating 1470 interactions (RT, favourites, clicks)
524 total tweets generating 4.7 Million impressions (Tweetreach 4 Sept- 20 Jan)
Twitter - highlights

12. 81 photos by 3 bloggers on trip generating 1200 interactions
(likes, comments) est 65K impressions
Instagram - highlights

13. 77 posts by 3 bloggers on trip generating 321 interactions
(+1s, comments, shares) 19K photo views
Google+ - highlights

14. Pinterest- highlights
Pinterest board with 41 pins of South Tyrol related articles
to create a resource for South Tyrol inspiration
Pinterest.com/HeatherCowper/South-Tyrol/

15. Storify board for South Tyrol social media posts creating live stream of activity
Storify.com/TravelatorMedia/south-tyrol-sept-2014-insouthtyrol
Storify- highlights

16. For further information visit
TravelatorMedia.com
or contact
Heather Cowper
heather@travelatormedia.com
info@travelatormedia.com
For more information