Why did travel loyalty programs had to reinvent themselves over the last decade and what was the role of technology in this transformation? Website: tts.com Blog: blog.tts.com Facebook: facebook.tts.com Linkedin: linkedin.tts.com Google Plus: googleplus.tts.com Youtube: youtube.tts.com

1. TECHNOLOGY ROLE IN THE RESSURGENCE
OF TRAVEL LOYALTY PROGRAMS

2. • Inspire people to travel with a particular airline
with whom they had already racked up many miles
• Not a whole lot of perks
• It could take months or years to accumulate enough
miles to be able to go on a trip
• Many rules, regulations and stipulations: it was
frustrating trying to redeem the airline miles
TRAVEL PROGRAMS IN THE PAST
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3. Technology evolved
and so did the
travel loyalty programs
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4. • With the ability to find cheap flights any time of
the year, airlines had to step up their game to
keep travel loyalty
• Power back to the customer through the use of
online booking tools and travel agencies
TRAVEL LOYALTY PROGRAMS TODAY
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5. • Greater access and availability on what you
can use your air miles on (besides traveling)
• More ways to accumulate miles
• Clever use of technology to get more out of
miles: practice assisted by travel agents
TRAVEL LOYALTY PROGRAMS PERKS
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6. • Traditional ways like special acommodation
in the airport, special treatment,
complimentary checked bags, seat upgrade,
free drinks, and so on
• Different categories of travelers depending
on the amount of air miles
OLD PERKS STILL APPLY
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7. • No matter the size, all companies try to make
the most of every dollar: they seek the
greatest value for the money they are
spending
• Understand which type of travel loyalty
program size fits better the company’s needs
(see example here)
CORPORATE TRAVEL LOYALTY PROGRAMS
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8. Why are travel loyalty
programs growing?
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9. • Using new technology on behalf of clients:
providing them with the greatest cost savings
through the use of their loyalty programs
• Greater flexibility on how you can earn and
spend your miles
• The previous points have contributed to the
growing field of travel loyalty programs and are
likely to do for years to come
TRAVEL AGENTS’ HARD WORK
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10. So what is the role of
technology in all of this?
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11. • It’s the main reason why the travel loyalty
programs reinvented themselves
• It provides information about clients’ behavior,
preferences and habits
• Travel agents and airlines can now present
more suitable service offers that will improve
their loyalty programs and their clients’ travel
experiences
TECHNOLOGY ROLE
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12. BLOG.TTS.COM

13. tts.com
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