Developing an internal brand that celebrates authenticity by Talita Ferreira, chief financial office, BMW Group UK. A presentation taken from the session on employer branding and the built environment.

1. BMW GROUP UK.
TALITA FERREIRA.
DEVELOPING AN INTERNAL BRAND THAT CELEBRATES AUTHENTICITY.
BMW Group UK, CFO

2. THE BIG QUESTION.
WHY CHANGE?

3. INNOVATION.
EMOTION.

4. MILLENNIALS.
GENERATION Y.

5. OFFICE MOVE TO CULTURAL RENAISSANCE.
FIT FOR THE FUTURE.
DIVERSITY OF THOUGHT
• Successful organisations drive out
“groupthink” and reward Diversity
of Thought
GENERATIONAL ATTRACTION
AND RETENTION
• The new generation, especially
Generation Y, is not interested in our
history
• Experience is only great as long as
the future resembles the past
EMPLOYEE ENGAGEMENT
• Highly engaged employees
can drive 2.5x more revenue
growth
INNOVATION
• Engaged employees are more
creative
• A desirable culture is one where
innovation and learning are key

6. SUMMIT ONE.
A CULTURE FUSION.

7. 3 DIVERSE COMPANIES.
HOW DO YOU TRADE TALENT?
YOU DO IT WITH A BRAND.

8. WHAT MOVES YOU.
OUR EMPLOYEE BRAND.

9. 3 VALUES.
THE ESSENCE DRIVING OUR CHANGE.

10. “AUTHENTIC”
BEING YOU IS VITAL.
OUR SHARED VALUES.

11. “COLLABORATIVE”
LET’S MOVE TOGETHER.
OUR SHARED VALUES.

12. “INSPIRATIONAL”
BE THE FUTURE OF BMW.
OUR SHARED VALUES.

13. BUILDINGS AND ENVIRONMENT ARE A
CATALYST TO CULTURAL CHANGE AND HELP
TO FACILITATE BEHAVIOURAL CHANGE.
Collaboration Zones Creative SpacesEncounter Zones
Multi-purpose Hubs Shared Workspaces Inspiring Meeting Space Engaging with the Space
Creating Networks Problems Solved Together Fostering Innovation
Work How You Work Best Mental Agility from Movement Making Fresh Decisions Emotional Connection

14. PETER DRUCKER.

15. OUR JOURNEY.
KEEP MOVING.