This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
2. Service Traffic Building Solution
Imagine if…
You just ran a promotion expecting 16,000
customers and 178,500 showed up!
Attract Customers • Increase Sales • Improve Profit
4. Innovative Marketing Tool
Drive customers into service centers
Increase sales
Improve brand awareness at point-of-sale
Acquire, retain and cross-sell customers
Sell product/brand, launch new products/services, seasonal
promotions
Effective anywhere you need to drive customer traffic
5. Overview
• The TrafficTickets System is
your Ticket to the Highest
Traffic levels You Can
Imagine!
• It’s NOT a Scratch-Off, It’s
NOT a Match-n-Win…It’s
Interactive Consumer
Promotion Technology.
• Tell Consumers
electronically, visually what
they’ve won -- but only after
they come to your service
center!
6. How It Works
1. Everyone’s a winner
3. Traffic Tickets™ are distributed to consumers through direct
mail and newspaper insert or handed to consumers in-store
and at marketing events
5. Customer has to come into the service center to find the
sponsor’s POS display to insert their game ticket and see what
premium/prize/discount they’ve won
7. The game piece activates a light on the display which
indicates which one of the five premiums/prizes/discounts
they’ve won
9. Turnkey service includes premiums, production, distribution
and fulfillment.
7. Features & Benefits
• Response Rates are an Incredible : High Frequent Visit
i.e. Grocery Stores ( 10%-35%), Medium Frequent
Visit i.e. Banks (10%-15%) or Low Frequent Visit i.e.
Auto Dealers ( 2%-5%)
• VALUE. Consider you have to mail only one time to get
these response rate while old worn out tactics like flat
mailers, scratch off type promotions you will have to mail 5
to 10 times more to get he same results.
• SATISFACTION. More than 95% of those who have used
the TrafficTickets System say they will use it again and are
Extremely Satisfied with their Results.
• Compare. To Scratch Off Promotions 1%-3% or FSI’s 1%
8. Applications
• Individual Location Program (Shopping/Dining/Banking/Hotels/Dealerships)
• Multiple Chain Program (Multiple Locations Same Brand)
• Single Location Program (Same Location Multiple Brands)
• Trade Shows and Tabletop Shows (Single Company or Full Trade Show)
• Open House/New Product Introductions (Attract To Your Location)
• Seminar or Event Attendance (Excite and Reward Attendees)
• Golf Tournaments
• Real Estate Promotions TrafficTicketsTM fills the need that business
• Appointment Generations has had forever …..
• Endless Possibilities! ATTRACT ATTENTION AND DRIVE TRAFFIC
9. Falls GM
• Falls GM was looking to increase dealership traffic/sales
during their usually slow time of the year.
• All of our proprietary elements were used to make it a
real success. We mailed 10,000 pieces to a radius
around the dealership. The list was rented with specific
profiles. That list was blended with their customer lists.
Top prizes were insured.
• Results: 3% + RESPONSE • 37 Units SOLD • 300+
“Ups”
National Average for typical run-of-the-mill programs: .
05% Response
• TrafficTickets can get up to 6 times the response of
outdated old programs
10. BMW Motorrad USA
Objective
Drive customers into the stores
Strategy
Traffic Tickets™ were inserted in
newspapers & mailed to
surrounding areas with a
Sweepstakes give away of a
motorcycle
Results
This promotion generated 3
times the number of consumers
as their previous program!
11. AmSouth Bank
Objective
New customer acquisition
Strategy
Direct mail campaign. Traffic Tickets™
were mailed to 800,000 households
surrounding 300 branches.
Results
Client was expecting a 2% response which
was 16,000 people. This promotion
actually drove 178,500 customers to the
branches.
Program resulted in high conversion rates
and this bank set a new record for most
new accounts opened during any 6-week
promotional period.
12. Target
• Used to introduce Target guests to
their new Guest Cards, and increase
awareness and participation in their
‘Treat Seats’ program
• TrafficTickets Game Pieces were
handed out at select store locations
when a patron entered the store
• Asked to complete a ‘short form’
Credit Application and get the
chance to see what they’ve won
• This promotion generated 3 times
the number of applicants as their
previous ‘personal greeter’ program!
14. Premiums
1 - $5,000 Cash Prize
Winners of 1st – 4th prizes are entered and eligible to
participate in a second chance drawing for the Grand prize.
4 % of recipients have the opportunity to win.
3 % of recipients have the opportunity to win.
90% of recipients have the opportunity to
win.
3 % of recipients have the opportunity to win.
15. Pricing
• Each program is quoted individually, based on premiums, printing
& design specifications. Details needed for Pricing:
– Size of printed piece
– Number of colors on each side
– Scores & Folds
– Breakdown of Prize Levels, quantity of each level and total quantity
– Premiums & Incentive Choices
– Number of different versions (if any - may be used to personalize for a
number of different branches, etc.)
– Seeding (mixing in of the winning tickets)
– Shipping Information & Production Time
– Copy writing
– Graphics
– Legal
– Fulfillment
– Project Management
16. Thank You!
For more information about the program, please contact:
Clear Thinking LLC Office Locations:
950 Boardwalk, Suite 305 Carlsbad, CA
San Marcos, CA 92078 Escondido, CA
Phone: (760) 494-0412 Reno, NV
Toll Free (800) 583-9187 San Jose, CA
Fax (760) 454-2483 El Dorado Hills, CA
info@clearthinkingllc.com Scottsdale, AZ