Traded Network

1. www.tradednetwork.co.uk tradednetwork @tradednetwork
How To Get Seen Online

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More Website Visibility
WWW

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Key Terms
It all begins with words
typed into a search box

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What Are Your Key Terms
 Keyword research is one of the most important,
valuable, and high return activities in the search
marketing field
 It's not always about getting visitors to your site, but
about getting the right kind of visitors

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Short v Long!
 Short key terms have many
searches per day but
actually only represent 30%
of the total searches
 Fat Head – Holiday
Cottages
 Chunky Middle - …in
Cornwall
 Long Tail … by the sea…..

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Google Webmaster for Today
https://www.google.com/webmasters
Understand your search traffic and learn how users are finding your site.

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Webmaster Top Queries

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Webmaster Top Pages

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Where can I find new data?
 Google Keyword
planner for research
in what is being
searched for:
 https://adwords.google.c
om/KeywordPlanner

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Where can I find new data?
 Google Trends looking at
trends in search terms and
rising stars for the future
 http://www.google.com/trends

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More Website Visibility
Improving Your Own
Website

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Website Page Titles
Number 1
important factor
for your own
website visibility

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What is a Page Title
Every web page has a
Title that is named
within the code!

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Operation Website - Onsite SEO

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Your Own Website Page Title
 The most important ‘onsite’ factor for SEO
 Page Title = 50-60 characters
 Primary Keyword - Secondary Keyword | Brand
Name
• Unique and relevant by page

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Blog Posts
Publishing posts or articles are
a great way to generate fresh
content and get more visibility
online and to create good links.
Keep the same structure
Think Key Terms
Own website blog
Wordpress blog
Traded Network sites
Linkedin
Other guest sites

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The More Content Published
=
More Credibility
More Trust
More Links
Higher Authority Levels
Better Search Positioning
More Visits
More Enquiries
More Sales
Why Publish Content?

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What Content Should I Write?
 Your products and services
 Emerging products and services
 Reviews, tests and what’s new
 Tips – share and share again / re-blog
 How to guides
 Offers
 Case studies and testimonials
 Real stories
 Business news

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 Corporate Social Responsibility
 Legislation changes
 Day in the life
 Seasonal activities and events
What Content Should I Write?

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Make a Plan
Platform Daily 2-3 Weekly Monthly
Facebook POST /
ENGAGE
BOOST POST EVENTS
PROMOTE
REVIEW
Twitter POST /
ENGAGE
ENAGE
#HOURS
REVIEW
Linkedin CHECK /
ENGAGE
GROUPS POST
Google Plus CHECK /
ENGAGE
EVENTS
Website News UPDATES POST NEW
Traded Network UPDATE
Traded.org.uk POST REVIEW
Chariti.org.uk POST REVIEW
Supportus.org.uk POST REVIEW
Blog POST
Bold POST
Chamber POST
Buy Local POST

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Traded Network – Sales Growth

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Online Presence
We help businesses grow their
online presence and reach a wider
audience with our lead generating
web directories.
We create a full business profile for
each business and publish online
adverts linked to key search terms
and local audiences plus increase
awareness on social media.
£79 with £15 being donated to a
local good cause.

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SEARCH
ENGINES
176,404
90 days
SEARCH
ENGINES
176,404
90 days
FACEBOOK
FANS
FACEBOOK
FANS
GOOGLE +GOOGLE + TWITTER
FOLLOWERS
TWITTER
FOLLOWERS
LINKEDINLINKEDIN
SCHOOLS
CHARITIES
CLUBS
SCHOOLS
CHARITIES
CLUBS
PEOPLE
BROWSING
DIRECTORIES
PEOPLE
BROWSING
DIRECTORIES

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Business Networking 121

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2 Hour Workshops - £30 + vat
Facebook For Business
Get Seen Online
Linkedin & Twitter
Video Marketing
How to Build a Brand

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Can I Help?
Jonathan White
07842 118105
Jonathan.white@tradednetwork.co.uk