Crafting Contagious Content - #SPARK15
Jonah Berger combines groundbreaking research and powerful stories to shed light on why products, ideas, and behaviors catch on. Based on 15 years of rigorous academic research, he put together a framework for crafting contagious content. In his presentation, Jonah will reveal the secret science behind word of mouth and how six key factors drive all sorts of things to become popular. He provides a set of specific, actionable techniques for helping information spread and ideas catch on, with some fun examples of real content along the way. Whether you’re trying to change public perception of an industry, get a product or service to catch on, build a viral video, change organizational culture, or become a more effective leader, Jonah will help you advance your thinking.
