3 Demo Collaborate, Consolidate and manage Social marketing
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Part 3 - SocialCRM in a Marketing Campaign.
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Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.[Report] The Evolution of Social Business: Six Stages of Social Media Transfo...
[Report] The Evolution of Social Business: Six Stages of Social Media Transfo...Altimeter, a Prophet Company
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Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.[Report] The Evolution of Social Business: Six Stages of Social Media Transfo...
[Report] The Evolution of Social Business: Six Stages of Social Media Transfo...Altimeter, a Prophet Company
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3 Demo Collaborate, Consolidate and manage Social marketing
- 1. Demo: Collaborate, Consolidate and Manage Social Marketing
- 2. Peter Cutts, Business Solutions Consultant- Touchstone CRM - CRM Strategy - Microsoft Partner Excellence Awarded - Marketplace solutions guru!
- 3. Extending the Reach of Traditional CRM Marketing CRM CRM Contacts Profiles History Preferences Interaction s eMail Events Phone Calls eMails Web Forms Classic Channels Email Phone Calls Hard Copy
- 4. eMail Events
- 5. Extending the Reach of Traditional CRM Marketing CRM CRM Contacts Profiles History Preferences Interaction s Social Events eMail events Phone Calls eMails Web Forms Awareness & Sentiment Classic Channels Email Phone Calls Hard Copy
- 6. Extended Social Media Channels
- 7. Demo – Microsoft Dynamics CRM Tablet Desktop Phone Cloud On-Premises
- 9. Making Sense of the Noise Marketing CRM CRM Contacts Profiles History Preferences Interaction s Social Events eMail events Phone Calls eMails Web Forms Awareness & Sentiment
- 10. Marketing CRM CRM Contacts Profiles History Preferences Interaction s Social Events Awareness & Sentiment Making Sense of the Noise
- 11. Solicited (and Unsolicited) Sentiment Tracking
- 12. Internal Social Collaboration Simplified business insight and collaboration capabilities Micro-blogging to post statuses, questions, answers and comments Consumerised user experience similar to Twitter and Facebook View timelines of important statuses on walls Follow people and records that are relevant to you threads online MESSAGING