Do you want to know what I've been up to over the years... Take a look at my portfolio attached here. I am currently pursuing new opportunities where my experience fits. Contacts towards these means are invited; I look forward to hearing from you. To view a publication/press quality version please feel free to contact me at tburchak@yahoo.com. Portfolio Summary: Marketing Guru Nonprofit, digital, event/tradeshow, social media, website design/development, CMS design/UX/UI, SEO development, blogs (video & written), press releases, media channel procurement (radio, billboard, street art, etc.), & content/communications management

1. t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Campaign 1:
Longhorn EMS (UT Austin Student Organization)
Started in 2006, Longhorn EMS (LEMS) has led the effort of bringing another
avenue of health care education to the student body. Longhorn EMS strives to
offer campus wide minor medical assistance. As a student run organization it
strives to offer The University of Texas at Austin minor emergency services to
the student population while allowing fellow certified EMT’s experience and
training. They offer community education, internal training, and EMT services
throughout campus and other organizations. UT Austin’s Student Government
assists in funding and supporting their efforts.
As Captain of Community Outreach I built and managed their website, logo,
brand, email newsletters, and social networks; organized and attended events
(mainly health awareness and EMT training related); mentored younger EMT
recruits and trained other health organizations in obtaining vitals and basic life
saving tactics; branched out to fellow providers and organizations to help in
our organization’s goals; and assisted in furthering recruitment and community
education efforts.

2. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn EMS - UT Austin Student Organization
Website & Blogs
2015 and management through 2016
In order to spread health awareness, draw attention to health related
organizations/non-profits, gain fundraising contributions, broadcast events,
allow volunteers to signup for events and submit feedback, post blogs, and
showcase pictures and videos.

3. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn EMS - UT Austin Student Organization
Social Media
2015 build and management through 2016
Connect with current and future members as well as community outreach for
volunteers, events, and health awareness.

4. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn EMS - UT Austin Student Organization
Events & Outreach
2015 - 2016
Spreading health awareness to youth, surrounding communities, and the UT
student population.

5. t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Campaign 2:
Dr. William H. Gorman (Medical Marketing)
Dr. William H. Gorman is a plastic surgeon in Austin, TX, who has been in
practice for over 30 years. He was among the founding members of the non-
profit Austin Smiles, and contributes his time to causes such as SafePlace, a
local non-profit protecting and assisting the abused. Dr. Gorman has ventured
to third world countries performing reconstructive surgeries on those in
need to correct cleft palletes and lips. His practice entails skincare, in office
procedures, and larger surgeries that constitute overnight hospital stays. He is
well respected in the community of plastic surgery.
This company hired me to develop, nurture, and manage the “Dr. William H.
Gorman” brand including, but not limited to, internal training and organization
to external marketing, events and collateral. I also kept recertification, EMR,
CMEs, vendor accounts, and in-office technology up-to-date.
Our main goal was to increase traffic and patient loyalty. In doing so we
created programs and systems such as tracking existing customers online,
improving patient services through surveys and focus groups, collecting data
to determine the current target market and potential target markets, creating
loyalty programs, and developing referral programs.
My other primary responsibility was to build the non-existant brand. First,
I redesigned the website with user experience (UX) in mind, setup Google
Analytics and priliminary search engine optimization (SEO), and followed
this by a relaunch e-blast campaign, event, and social media. All social media
accounts were developed, revamped, and managed on a daily basis using
efficient management consoles. Then I assisted and developed new collateral
pieces/brocures/consultation folders, and reached out to existing patients to
build a strong testimonial base with additional educational and background
videos on procedures, care and Dr. William H. Gorman.

6. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Dr. William H. Gorman Brand
Website
2013 and management through 2015
Search Engine Optimization (SEO) and a website redesign/build increased
traffic. With the addition of Google Analytics a more defined demographic
was captured and tracked.
P O R T F O L I O I N F O PA G E S B L O G S S P E C I A L S

7. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Dr. William H. Gorman Brand
Social Media
2013 - 2014
Communicating with new demographics, and developing new avenues for
reviews, testimonials, and feedback for patients. This was a way to get Dr.
Gorman’s voice out there through media that is now one of the highest used
forms of communication by younger audiences and old alike.

8. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Dr. William H. Gorman Brand Loyalty
Email Blasts & Loyalty Program
2013 - 2014
Bimonthly newsletters containing updates, blogs, hot plastic surgery topics,
and targeted marketing. Specials were offered to VIP patients who desired
larger surgeries and loyalty members. The loyalty program also accompanied
direct mail pieces with a personal message from Dr. Gorman thanking them.

9. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Dr. William H. Gorman Brand
Collateral & Partnerships
2013 - 2014
Marketing materials to educate patients regarding future procedures and
concerns. The addition of partners presented a wider eclectic array of
services to help these patients in their recovery and to feel more beautiful.

10. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Dr. William H. Gorman Brand
Videos, Testimonials, and Photography
2013 - 2014
A forum to see Dr. Gorman’s personality and firsthand accounts of what
a procedure, along with recovery, entails through the eyes of his patients.
Video testimonials, video blogs, and educational videos add a more intimate
account of what they are purchasing.

11. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Dr. William H. Gorman Brand Loyalty
Events
2013 - 2014
In-person encounters with the doctor himself in a different setting to add
depth and insight to who he is, and a chance to showcase/obtain samples and
products.

12. t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Campaign 3:
3Seventy (Mobile Marketing Agency)
3Seventy is a full service mobile marketing agency that caters to the needs of
both partners and direct clients to achieve their digital marketing goals. Their
technology is custom, owned and maintained by 3Seventy themselves. Their
specialties involved mobile Web sites, apps and strategy; SMS roadmaps,
development and analytics; traditional website design, development and
management; social network apps, ads and maintenance; and traditional
marketing channel integrations to create unified branding. There are three
distinct brands that 3Seventy has: Enterprise, Local and Blinx. Enterprise
attracts larger corporate clients, Local drew in small and medium size business
attracted by cheaper prices and easily manageable templates, and Blinx is
virtual business card technology that sends text business cards through SMS.
This company hired me to manage internal/external marketing and branding of
the company as well as client and partner account management.
Our main goal was to hash out appropriate verticals and plans of action
to target potential Fortune 500 clients for 3Seventy’s Enterprise brand,
partnerships for the 3Seventy’s Local brand, and corporations interested
in the virtual business card technology 3Seventy owned called Blinx. I
developed and managed marketing materials, training documents, process
implementation, and event planning to accomplish and attract potential
accounts.
My other primary responsibility, Sr. Account Manager, was to maintain these
client and partner relationships for our top accounts: map out digital strategies
for our clients from beginning to end including, but not limited to, ideation,
strategy, design, timeline management, annual plan, QA and campaign
analysis.

13. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Enterprise Brand
Marketing Slicks
2011
Marketing materials to educate prospects and train current clients. Creating
defined vertical slick templates to assist our sales department. And,
allocating team members to follow these verticals by using these templates
and additional pitch documents as educational pieces.

14. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Local Brand
Collateral and educational slicks for internal, client and partner reference
2011 & 2012
Defining verticals, sales support, and training materials.

15. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Enterprise & Local Brands
Marketing & Platform site strategy & design
2011 & 2012
Designed marketing Web sites, platform UX/UI design, CMS management,
copy writing, and social network management to keep our clients up-to-date
and abreast all the new features, technology and products.

16. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Enterprise & Local Brands
Social Network Sites
2011 & 2012
Assisted in managing and building social networks: YouTube channel &
playlists, Twitter pages & posts, Facebook pages & posts, images, and blogs.

17. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Blinx & 3Seventy Enterprise Events
Annual corporate and marketing events
2011 & 2012
An opportunity to capture leads and launch/introduce new products and
features to the masses.

18. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Internal & External Training
Videos, PPTs, PDFs, and documentation
2011 & 2012
In order to train clients and new employees on the technology as well as
showcase 3Seventy’s platform. Due to the advanced and custom technology
detailed and summary supplemental materials were needed. Also, process
documentation in order to fine tune internal office procedure.

19. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Enterprise Client: Andrew Harper
Mobile Website Strategy & Design
2011 - present
The site allows visitors to view and searchAndrew Harper’s vacation properties
as well as access customer reviews, comparisons, contact forms, and special
offers.

20. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Enterprise Client: Bullion Direct
Mobile Website Strategy & Design (3 Phases)
2011 - present
Developed a new branding template through this mobile site. This site depicts
Bullion Direct’s precious metal inventory along with detail profiles of each
through API integration.

21. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Enterprise Client: Agility Recovery
Mobile Website Strategy & Design
2012 - present
Designed for both marketing purposes and emergency contact and member
login. The site highlights purposes for a business to have an emergency plan
and what Agility Recovery can offer businesses.

22. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Client: Frito Lay, PepsiCo, M&M’s, Snickers, BudLight & NFL
Mobile Website Design & SMS Campaign Strategy & Build
February, 2012
An extension of the annual Frito Lay sweepstakes. Both SMS and Mobile
Web entries were validated and collected via SMS and mobile web, resulting
in over a third of the entries being mobile. The mobile website also included
recipes, party tips, and coupons exclusive to Walgreens.

23. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Enterprise Client: A&W Restaurants managed by Harman
Mobile & Traditional Redemption Website Designs and SMS Campaign
Strategy & Builds (2012 - Present)
Additional way to validate SMS coupons via both a mobile & traditional mock-
POS website. Designed training materials for staff to utilize these POS sites.
Strategized a marketing plan for their SMS mobile club through traditional
integration to TV, in-restaurant collateral and radio.

24. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Enterprise Client: Whole Foods
Mobile Website Design and SMS Campaign Build
2012 - Present
In-store digital marketing for a grand opening of Whole Foods Markets. An
SMS campaign marketed on in-store digital screens near the produce sections
leads shoppers to a mobile site revealing where their food is coming from.
The site includes videos of the Whole Foods Market team visiting farms &
fishermen.

25. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Enterprise Client: AMF bowling
Mobile & Tradtional Website Designs, SMS Campaigns Builds (2011 -
Present) and Facebook ad Management (April-July 2011)
A robust, 2-way SMS dialog program to reach a broader audience. Bowlers
in-center, on the go, or from home could interact with the AMF brand and
opt-in to their exclusive mobile SMS club where they receive an instant
unique coupon. By opting into this mobile club the 3Seventy SMS platform
gathers demographic data to assist in future targeted SMS offers managed by
3Seventy. Facebook ads was one channel used to market to the college market.

26. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Local Mobile Web Templates
Designed 3Seventy Local templates
2011 & 2012
Pre-made templates for small & medium size businesses available at affordable
prices. Several templates were designed to offer variety and cost-effective
solutions.

27. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
3Seventy Clients & Partners
Account Management, Assistance, Design, Strategy, and Campaign Builds
2011 & 2012
Here is a roll call of other clients and partners I worked with at 3Seventy

28. t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Campaign 4:
Longhorn Landing Student Apartment Living
Longhorn Landing is managed by Aspen Square Management and is a “student
property,” but is not limited to students. Our main target audience, and largest
resident group, is college-aged adults. I started, like all campaigns I do, with a
written marketing proposal/plan and seasonal chart to efficiently conquer such
a large task in a short period of time. I had to saturate the market and capture
the audience’s attention in a cluttered market in seven short months.
This campaign started because we needed to place our ad in a cluttered maga-
zine of competitors: Study Breaks Magazine. The magazine is risky, mature
and targets college students. To compete with our competitors whose slogans
range from “Size Matters” and “We’ve got you Covered” – all with sexual in-
nuendos – we started our own campaign to “spoof” those using iconic images.
Because of our budget, time constraints and amazing response to the first ad of
the campaign we built it around that image and decided to continue with other
images in the future. Here is a sample of the campaign. The images were used,
along with the slogan “Get a Room,” throughout the entire 2009 campaign in a
multitude of mediums:
• Print Advertisements (magazine & newspapers)
• Street Art
• Car Decals
• Radio (on our target market’s most listened to show: 96.7fm)
- Partnered with 96.7fm at events, van hits and radio spots
• Social Networks – Myspace, Facebook, Twitter and Craigslist
• Word of Mouth – Buzz Marketing
• Banners (promo & street banners)
• Flyers
• Events
• Booths
• Promo Items: T-shirts, lanyards, water bottles, koozies, and more
• Referral Programs
• Direct Mail
• E-mail/Fax Blasts (locators, residents, prospects, event attendees)
• Internal Marketing
• Partnerships

29. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn Landing Marketing Plan
Annual Marketing Proposal along with a monthly plan flow chart, competitor
analysis, budget, and profiling
As a starting point and added to as needed. This was important during the
Longhorn Landing campaign because of the tasks at hand, limited budget, and
short time frame.
Flow Chart
Feb March April
LL Web site
Craigslist
Event Calendars
Monthly Events
BB Tournament
VB Tournament
Youtube
Myspace
Locator Contacts
OrganizaBon Referrals
Direct Mail
Booth/Flyering
Jugglers
Impov/Grassroot MarkeBng
Riverside Tour
Breakfast on the Go
Move‐In
Move‐Out
Housing Fair
Print AdverBsing
Sponsoring
Joining Other Events
Radio & News
APD Events
CompeBBons
Partnerships
RenBng out our AmeniBes
Longhorn Landing Drink
The Daily Texan
ONGHORN
APARTMENT HOMES
ANDING
Kevin just pledged and was
accepted to a large fraternity off
campus. He can’t stay in the house,
but he is looking to live with some
of his brothers to get to know
them until then. He loves working
out!
I’m 18 years old and am settling
into my new surroundings at UT.
I’ve joined a few
clubs/organizations to meet
people and familiarize myself with
the campus. I can only afford
around $550 a month for housing,
says my parents. I came from
out-of-state, but I had a few
friends who were already at UT. I
work on-campus part-time.
He’s busy, but loves to have fun on
his spare time. Because he’s new to
town he likes to go to events
around where he lives and walk
his dog in a safe neighborhood.
He’s on the Internet all the time.
Generally, he uses sites such as
Google, Yahoo, MapQuest, the UT
Web site and Lexis Nexis.“I always
search for housing online, use an
apartment finder or referrences
from friends. Whatever’s easiest!”
Convenience, fast, fund and new
are four things that catch Kevin’s
eye.
His new favorite spots are Zilker
Park, Sixth Street and student
parties.“I love a nice jog, and while
driving home I blast the radio
while I stick my hand out the
window to feel the fresh air.”He
really looks forward to graduating
and finding the perfect job.
Becky likes being a part of up-scale
social events, but cannot afford
high priced housing. She thrives in
social events and loves to be the
center of attention. She has to live
where there are a lot of amenities,
tanning, massages and lots of pool
time. She takes her little pet“Sassy”
everywhere. She respects what her
mom has to say, and all she cares
about is safety.
I’m 20 years old and take morning
jogs whenever I can, but I like
running with friends to keep me
going. We’ve lived in Leander for
about 6 years now, but I chose to
move into a dorm after I got
accepted to UT. I then moved into a
cramp expensive apartment on
West Campus. Now I’m looking for
more space, friends, amenities,
work space, job opportunities, and
safety. My mom goes with me on
apartment hunts and we use an
apartment hunter. My sorority
sisters are a big influence on where
I decide based off their experiences.
I love social events to meet friends,
and guys.
She loves to have everything taken
care of due to her pampered past,
but enjoys her independence. She
doesn’t like to be alone so she
prefers to have roommates that
have similar personalities.
Claire is laid back and hates drama.
She attends class and makes excel-
lents grades, but that’s not all she
concerns herself with. She’s about
to Hegraduate at 22 and loves social
networking, but likes her alone time
also.
I have lived in Austin almost all my
life, but I am always looking for new
things to do. I am always in with the
new trends, and I look to my profes-
sors for advice. I like bargains,
helpful & kind people, customer
service, no hasstle move-ins, com-
munity work and listening to bands.
I go to the park and downtown
about once a week, and I don’t drive
as much as I used to. I like shopping,
but always on a budget.
I want to my neighbors to be
approachable and fun, but respect
my space and privacy.
Becky
Claire
Kevin
P R O F I L E S

30. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
MAKING OF THIS ADWITH
LONGHORN
LANDING
VIEW THE
AT MYSPACE.COM/LONGHORNLANDING
STAY TUNED FOR STUDY BREAKS NEXT ISSUE
WHAT WILL LONGHORN LANDINGS’ NEXT AD BE?!
CONTACT: SEE MORE @ ANY OF THESE SOCIAL NETWORKING SITES
LONGHORNLANDING.COM - MYSPACE.COM/LONGHORNLANDING -
TWITTER.COM/LONGHORNLANDING
BECOME A FACEBOOK FAN OF LONGHORN LANDING
SPECIAL THANKS TO OUR GIRLS NEXT DOOR:
MELISSA, KRISTI & ERIKA (LONGHORN LANDING STAFF)
512.356.5500
mention this ad & get $100 OFF
$100
GIRLS
NEXT DOOR
GET A ROOM
WITH
OUR
SPECIALS
ALL BILLS PAID
INDIVIDUAL LEASES
STARTING @ $375
MENTION THIS AD
OR OUR STREET ART
AND GET $100 OFF
BLACK AD 061109.indd 1
6/12/2009 12:22:50 AM
MAKING OF THIS ADWITH
LONGHORN
LANDING
VIEW THE
AT MYSPACE.COM/LONGHORNLANDING
STAY TUNED FOR STUDY BREAKS NEXT ISSUE
WHAT WILL LONGHORN LANDINGS’ NEXT AD BE?!
CONTACT: SEE MORE @ ANY OF THESE SOCIAL NETWORKING SITES
LONGHORNLANDING.COM - MYSPACE.COM/LONGHORNLANDING -
TWITTER.COM/LONGHORNLANDING
BECOME A FACEBOOK FAN OF LONGHORN LANDING
SPECIAL THANKS TO OUR GIRLS NEXT DOOR:
MELISSA, KRISTI & ERIKA (LONGHORN LANDING STAFF)
512.356.5500
mention this ad & get $100 OFF
$100
GIRLS
NEXT DOOR
GET A ROOM
WITH
OUR
SPECIALS
ALL BILLS PAID
INDIVIDUAL LEASES
STARTING @ $375
MENTION THIS AD
OR OUR STREET ART
AND GET $100 OFF
BLACK AD 061109.indd 1
6/12/2009 12:20:46 AM
Longhorn Landing sales campaign
Print Marketing Campaign in Study Breaks Magazine active July through
October 2009
Creative advertising offers a dynamic mix. Due to the cluttered market for
student housing the ad stands out with a touch of humor, appeal and diversity
through double entendre.

31. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
ALL BILLS PAID!
56
Longhorn Landing sales campaign
Newspaper & Direct Mail Print Marketing Campaigns in The Daily Texan
active June throughAugust 2008 (annual event ads during peak leasing season)
Depending on the issue of The Daily Texan, various markets are targeted at
specific times of the year (i.e. organization events and programs during the
“Greek Life” issue and cheap prices during summer orientation packages).
Events are advertised in other newspapers for free, also.

32. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn Landing sales campaign
Street Art Marketing Campaign & Billboards
2008
A unique medium not yet saturated helped this ad stand out to our target
throughout Austin where our demographic frequented most.

33. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn Landing sales campaign
Car Decals - Outreach Marketing
Established late July 2009
Increasing exposure. Used car with decals for on-property and off-property
events, marketing around high-traffic areas and for distributing promo items.
This was another unique medium used to saturate the market. The car is
recognized around the city and is approached for free promo items on a regular
basis.

34. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn Landing sales campaign
Radio Campaign with 96.7fm ranged from van hits, event sponsorship/
partnership, nightclub outings and radio spots - May through September 2009
Inundate the market during the peak-leasing season and through unique/new
mediums. Networking/partnerships with local artists to participate in the
campaign as well as contributing to Longhorn Landing events. Also received
free publicity through personal contacts, cross promotion and trades.

35. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn Landing sales campaign
Social Networking
Continuous
Easy presence that is important for locators and those last-minute apartment
hunters. Placed ads and managed social networks like Facebook and Myspace
along with Rent.com and others. These maintain a positive association with
social networks and professionalism with niche Web sites like Rent.com.
Reaching a new wave of tech adults.
Location: South Austin
EVERYTHING'S BIGGER AT LONGHORN LANDING. Our STUDENT
packages give you the freedom that you need to work hard, have fun,
and live life like you deserve!
OPEN TILL 8PM Monday-Friday; 6pm on Saturday; and 5pm
Sunday
We lease by the bedroom so everyone has their own liability agreement,
PLUS we are ALL BILLS PAID.
Prices Starting @ $350 FOR THE NEXT 20 LEASES!!!!
COME WITH OR WITHOUT A ROOMMATE - Longhorn Landing offers a
personalized roommate matching program!
Our homes come fully furnished with washer/dryer and FREE CABLE/HBO and INTERNET.
Our amenities include 2 resort style pools with wireless internet, 2 hot tubs (including the largest hot tub in AUSTIN!), Business
Center, Recreation Center, 2 fitness centers, tanning, massage therapist, indoor and outdoor basketball, 2 sand volleyball courts, 2
tennis courts, putting green, PLUS LOTS MORE. FREE: massage therapist, tanning, fitness trainer, tutor/Academic Program, HBO,
Internet and more!
Our staff is here 7 days a week for you. Plus right now we are offering $0 deposit with approved credit as well as other specials -
money off installments & the NEW HD FLIP Camcorder. Call us TODAY for a tour! 512.356.5500
SPECIALS: Move-in Specials-
1/1 - $735
1/1 - $835 All Bills Paid
2/1 - $495 - Bring your roommate $460 - (ONLY Next 20 Leases)
2/2 - $575 (ONLY Next 20 Leases)
3/2 standard - $395, bring one person to live in the other standard its $380 each (ONLY Next 20 leases)
3/2 Mster - $525
4/2 - $375, bring your own roommates (3) for $360 each!
Amazing for a property that includes everything!!! (*prices subject to change)
FIRST 20 leases of each layout get a HUGE discount --> call for details 512.356.5500
Check out our upcoming events @ www.facebook.com/longhornlanding or www.myspace.com/longhornlanding
Information
CONTACT INFORMATION Bedrooms: 4 Bathrooms: 2
Square Footage: 1260 Pets Allowed: Cats & Dogs
Refrigerator Dishwasher Washer/Dryer
Patio double sinks Fully Furnished
Features
Attributes
RENTAL UNIT AMENITIES
BUILDING AMENITIES
Longhorn Landing

36. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn Landing sales campaign
Flyer Marketing Campaign - continuous and present throughout peak traffic
areas of target market (2009 & 2010)
Continuing presence in the market through different flyering locations, but
with the same brand and caliber. These flyers were tailored to changes in the
market, corporate’s philosophy, events, trial & error, creative improvements
and target market’s reactions.
ALL BILLS Paid!
Individual Leases
BEST STAFF IN TOWN
Fully Furnished Apartments
Pet friendly
FREE cable,HBO,high speed Internet
Full size Washer/Dryerin every home
On all major bus routes: HT/UT/ACC/e-bus/Cap Metro
2 salt water pools & the 2 largest hot tubs around
Poolside Wi-fi
State-of-the-art fitness center
FREE fitness trainer
2 tennis courts
2 beach volleyball courts
2 clubhouses
24-hour game room
Areas ONLY indoor basketball court
6-hole putting green
FREE masseuse
FREE academic tutor
512.356.5500
ONGHORN
APARTMENTHOMES
ANDING
Beautiful & Spacious Longhorn Landing Student Living
5 1 2 . 3 5 6 . 5 5 0 0 w w w. l o n g h o r n l a n d i n g . c o m w w w. m y s p a c e . c o m / l o n g h o r n l a n d i n g
1 5 1 5 W i c k e r s h a m L a n e , A u s t i n , T X 7 8 7 4 1
facebook.com/longhornlanding
facebook.com/longhornlanding
facebook.com/longhornlanding
facebook.com/longhornlanding
facebook.com/longhornlanding
facebook.com/longhornlanding
facebook.com/longhornlanding
facebook.com/longhornlanding
facebook.com/longhornlanding
1515WickershamLane
Austin,TX78741
512.356.5500
ONGHORN
APARTMENTHOMES
ANDING
1515WickershamLane
Austin,TX78741
512.356.5500
ONGHORN
APARTMENTHOMES
ANDING
1515WickershamLane
Austin,TX78741
512.356.5500
ONGHORN
APARTMENTHOMES
ANDING
1515WickershamLane
Austin,TX78741
512.356.5500
ONGHORN
APARTMENTHOMES
ANDING
1515WickershamLane
Austin,TX78741
512.356.5500
ONGHORN
APARTMENTHOMES
ANDING
1515WickershamLane
Austin,TX78741
512.356.5500
ONGHORN
APARTMENTHOMES
ANDING
1515WickershamLane
Austin,TX78741
512.356.5500
ONGHORN
APARTMENTHOMES
ANDING
1515WickershamLane
Austin,TX78741
512.356.5500
ONGHORN
APARTMENTHOMES
ANDING
1515WickershamLane
Austin,TX78741
ONGHORN
APARTMENT HOMES
ANDING
Prices Subject to Change
Sponsors:
&
moretobeannounced
Riverside
1515
Hook’em
IH35W
ickersham
Lane
Saturday,August
29
N
oon
to
Sunset
Saturday,August
29
N
oon
to
Sunset
Hosts:
O
N
G
H
O
R
N
A
PA
RT
M
EN
T
H
O
M
ES
A
N
D
IN
G
512.356.5500
@
Longhorn Landing
LOCATION: 1515 W
ickersham
Lane
Austin, TX 78741
Register online by clicking on the Facebook Event - “Back to School Bash”
Live Bands:
Zeale, Soulution, Bus to Brooklyn
& DJ Protege and special guest
It’stimeforthebiggestBacktoschoolbashoftheyear…
Pool Party
Live Bands:
Zeale, Soulution, Bus to Brooklyn
& DJ Protege and special guest
It’stimeforthebiggestBacktoschoolbashoftheyear…
Pool Party
facebook.com/longhornlanding.com
myspace.com/longhornlanding.com
for more details
Prizes include, but not limited to: Custom T-shirts, Cash prizes, gift cards,
feature in SB & more
BIKINI CONTEST
Scorching Deals
ENTER for a CHANCE TO WIN:
Wii, Rock Band II & Flat Screen TV
VISIT WITH US Outside Gregory Gym at the HOUSING FAIR , February 25, 11am - 3pm
C
M
Y
CM
MY
CY
CMY
K
LL-Flyer_Front3.pdf2/18/200912:26:05PM
VISIT WITH US
Outside Gregory Gym at
the HOUSING FAIR
February 25, 11am - 3pm
512.356.5500
www.longhornlanding.com
www.myspace.com/longhornlanding
AMENITIES:
2 pools
2 Hot Tubs
2 tennis courts
2 beach volley ball courts
2 clubhouses with billiards
State-of-the-art fitness center
In &Outdoor basketball courts
on UT/HT/ACC bus routes
6-hole putting green
FREE:
masseuse
fitness trainer
furnished apartment
washer/dryer- all units
tanning
cable and HBO
high-speedInternet
pet friendly/dog park
24-hour game room
poolside Wi-Fi
ALL Bills Paid! *
Individual leases!
ONGHORN
APARTMENT HOMES
ANDING
www.AspenSquare.com
* 2, 3 & 4 Bedrooms
C
M
Y
CM
MY
CY
CMY
K
LL-Flyer_Back2.pdf 2/18/2009 11:52:46 AM

37. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn Landing sales campaign
Monthly events and attend/sponsor other events (i.e. Lady Gaga concert 2010)
2009 & 2010
The events are not only for resident retention, but also for word-of-mouth.
Events have to be attractive to the target market, but restricted by a tight
budget. Sponsors played a large part. Flyers distributed to every resident, on
property’s channel 7, Longhorn Landing newsletter and all over the city.

38. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn Landing sales campaign
Promo Items - Event Outreach - continuous
2009 & 2010
Promo items included stickers, water bottles, yard cups, t-shirts, koozies,
highlighters,lanyards,goodiebags,raffleprizes,bannersandflyers.Distributed
through events, street outreach and tradeshows to attract attention and new
prospects creating a tangible reminder. A single event could sometimes result
in over 2,000 leads over 1,500 more than our competitors.

39. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Longhorn Landing sales campaign
Partnerships - Resident Retention & Outreach - continuous
2009 & 2010
Partnerships create unique, fun, entertaining and exciting events along with
deals and discounts to residents. Develops further loyalty and retention. In
addition, partnerships with, but not limited to, schools, organizations and
businesses created a continuous influx of new prospects and new areas to
market and cross promote.
Others:
Vitamin Water Palm Beach Tan
Unreal360 Entertainment Kurby Lane
BTG Entertainment Chili’s
Wish boutique Wachovia Bank
Kaplan Yellow Cab
US Army The Daily Texan
trade schools PRSSA
high schools Sam’s Club
King of Kombat Gold’s Gym
Wing Stop Pluckers
Milk + Honey Bicycle Sport Shop
Time Warner State Farm
ACC Student Life organizations
just to name a few...

40. t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Campaign 5:
Austin Film Festival
Austin Film Festival is a local event known nation wide, much like the Toronto
Film Festival. It attracts film enthusiasts from all over the world.
I managed the PR campaign for our local Austin Film Festival for the Short
Film winners. The following press release was sent out, depending on the
winner’s hometown, throughout the nation. It received coverage in several
cities, and attracted the attention of numerous journalists, becoming top news
stories in those cities. This also consisted of daily blogging, TV & film chat
rooms, fan groups, and more to create buzz throughout the film community on
a wider scale. Word of Mouth always spreads fastest!

41. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Austin Film Festival PR campaign
Press Release
September 2008
Attracted attention on a wider scale in new cities. Received Internet, print and
radio coverage. Certain journalists were targeted depending on the newspaper
they worked for, the cities they wrote in and the topics/articles they wrote.
FOR IMMEDIATE RELEASE
CONTACT:
Alex McPhail
Screenplay Competition Director
(512) 478-4795
Alex@austinfilmfestival.com
LOCAL WRITER SELECTED AS SEMI-FINALIST IN
AUSTIN FILM FESTIVAL’S ANNUAL SCREENPLAY
COMPETITION
Austin, Texas —Sept. 24, 2008– The 15th Annual Austin Film
Festival and Conference (Oct. 16-23) is pleased to announce that
local Montclair writer Shakurra Amatulla has been selected as a
semi-finalist in the Austin Film Festival’s annual screenwriter’s
competition for her screenplay Big Love: Invinsible People (TV
- Drama category). The winner will be announced on Sat., Oct.
18, 2008 at a special awards luncheon honoring all AFF award
recipients including writer Greg Daniels and filmmaker Danny
Boyle. Now in its fifteenth year, the Austin Film Festival and
Conference runs Oct. 16-23, 2008.
The annual competition receives approximately 4,100 entrees
and only the top 10 to 12 percent move on to the second round
of the competition. Fifty entrants qualify for the semi-finalist
round, 20 will become finalists and six will qualify for a final
award.
The grand prize for the Drama and Comedy categories is
$5,000, an AFF Producer’s Badge, an Austin Film Festival
award, hotel and travel reimbursement and, most importantly,
- more -
recognition at the 2008 Austin Film Festival Awards Luncheon,
which is attended by industry luminaries.
Semi-finalists, finalists and winners are included in the
AFF’s “2008 Austin Film Festivals Producers Book,” which
is sent to an extensive database of producers and agents. A
conference and film festival dedicated to the craft and business
of screenwriting, AFF offers entrants unparalleled access
to established screenwriters and face-to-face networking
opportunities with panelists and judges.
About the 15th Annual Austin Film Festival
The 2008 Austin Film Festival (Oct. 16-23) and Conference
(Oct. 16-19) will be held at the Driskill Hotel, InterContinental
Stephen F. Austin Hotel and other venues in Austin, Texas.
The Austin Film Festival screens over 180 films in eight days
including North American and World premieres from around
the globe. Theaters include: The Paramount Theatre, The Alamo
Drafthouse Lake Creek and Ritz, The Landmark Dobie, The
Regal Arbor, The Bob Bullock Texas State History Museum,
The Hideout and The Long Center for the Performing Arts. For
a complete list of panelists and events, more information, or to
register, go to www.austinfilmfestival.com or call 512-478-4795
or 800-310-3378. Conference Badges and Film Passes can be
purchased online or by phone.
The Austin Film Festival (AFF) is a non-profit organization
dedicated to furthering the art, craft and business of writers
and filmmakers and recognizing their contributions to film,
television and new media. The AFF champions the work of
aspiring and established writers and filmmakers b y providing
unique cultural events and services, enhancing public awareness
and participation, and encouraging dynamic and long-lasting
community partnerships. www.austinfilmfestival.com
Special support is provided to the Austin Film Festival by
Absolut Vodka, American Airlines, AT&T, City of Austin, Clear
Channel Radio, Dos Equis, KVUE and Target.
###

42. t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Campaign 6:
Giant Noise (PR Firm)
Giant Noise promotes festivals, magazines, artists and more. They are
established both in Austin and New York.
I worked on viral PR campaigns for Latina Magazine as well as continuing
smaller social network and PR campaigns for other local magazines. Also, I
worked on branding and the Giant Noise image when it came to proposals,
presentations, and projected data and research information presented to their
clients. Branding was my main role at Giant Noise.

43. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
1
Media Outlet Media Type Date Subject Covered Circulation Media Value
Austin Monthly Media Placements
Week 1 - -$
Week 2 - -$
May-08
1
Media Outlet Media Type Date Subject Covered Author Circulation Media Value
digitalspy.co.uk Online 7/9/08 Ewan McGregor
Thenewstribune.com Online 7/9/08 Tacoma
KCPW.org Online 7/9/08 Concept of Company Contest & Ogden
Pnwlocalnews.com Online 7/9/08 Hallo Bay Camp in Alaska
Theithacajournal.com Online 7/9/08 Ithaca
WTOP.com Online 7/9/08 Washington, DC
Seacoastonline.com Online 7/9/08 Portsmouth
Dcist.com Online 7/9/08 Washington, DC
Charlottesvillenewsplex.tv Online 7/9/08 Charlottesville
Dailyprogress.com Online 7/9/08 Charlottesville
Starbulletin.com Online 7/10/08 Portsmouth
Zkpua.net Online 7/10/08 C.J. Kanuha
KCPW.org Online 7/11/08 Ogden
Fosters.com Online 7/11/08 Portsmouth
Charlotte.com Online 7/11/08 C.J. Kanuha
Hawaiimagazine.com Online 7/11/08 C.J. Kanuha
LAtimes.com Online 7/13/08 C.J. Kanuha
Week 2 0 -$
Prweb.com Online 7/14/08 Avenue A/Razorfish Offices
Runnersweb.com Online 7/14/08 Philadelphia Insurance Triathlon
The Salt Lake Tribune Print 7/14/08 Ogden
About.com Online 7/15/08 Jon Krakauer
Zwire.com Online 7/16/08 Ithaca
New York Times Online 7/16/08 Blog
Associated Press Online 7/17/08 Chattanooga
Readthehook.com Online 7/17/08 Charlottesville
Istockanalyst.com Online 7/18/08 Tacoma
May-08
Giant Noise branding campaign
Proposals & briefing pieces to clients
2008
Image is everything in this business. If it does not look professional, it is not
professional. In order to get credit, and known for your work, even if you are a
public relations company yourself, you must brand your work to let the world
know what you can do. This grants you bragging and author rights.
2 0 0 8 P R E S S C L I P S

44. Advertising/Marketing:
What/Date:
Purpose:
t b u r c h a k @ y a h o o . c o m | 5 1 2 . 9 4 7 . 3 8 7 1
Additional Photography by Torrey McLeod