If you want to remain at the top of your game as a marketer, staying current and enhancing your skills is a must. By taking time to learn from some of the greatest minds in the field, you can develop new techniques that allow you to excel professionally and stay on top of the trends, allowing you to land new customers and advance your career. Here are a few great books that every marketer should read as soon as possible.

1. Books Every Marketer
Should Read

2. To remain at the top
of your game as a
marketer, staying
current and enhancing
your skills is a must.

3. Read the
following books
about trends,
philosophies and
developments
in marketing :

4. Hit Makers:
The Science of
Popularity in an
Age of Digital
Distraction
by Derek Thompson

5. This book examines patterns in the
science of what makes something
breakout and become popular.

6. Killing Marketing:
How Innovative
Businesses Are
Turning Marketing
Cost Into Profit
by Joe Pulizzi
and Robert Rose

7. The authors break down
the profit-generating model
to help marketers build
emotional connections with
their content consumers.

8. What Customers
Crave: How to
Create Relevant
and Memorable
Experiences at
Every Touchpoint
by Nicholas Webb

9. Discusses customer
experience, composed
of five touchpoint
moments: pre-touch,
first-touch, core-touch,
last-touch and in-touch.

10. Pre-Suasion:
A Revolutionary
Way to Influence
and Persuade
by Robert Cialdini

11. In sequel to Persuasion, Cialdini digs
deep into the subtleties of persuasion to
entice customers to take action.

12. Talk Triggers:
The Complete
Guide to Creating
Customers with
Word of Mouth
by Jay Baer

13. This book provides
clear guidance on
how to leverage
your company’s
differentiators
as the basis for
crafting customer
conversations.

14. The Four:
The Hidden DNA
of Amazon, Apple,
Facebook,
and Google
by Scott Galloway

15. It teaches how to integrate the
techniques of these tech giants into
your own marketing efforts, allowing
you to benefit from their
tried-and-true approaches.

16. Permission
Marketing:
Turning Strangers
into Friends
and Friends
into Customers
by Seth Godin

17. Godin highlights how focusing on
potential customers who’ve openly
expressed an interest can lead to
greater levels of success.

18. Crushing It!
How Great
Entrepreneurs Build
Their Business and
Influence – And
How You Can, Too
by Gary Vaynerchuk

19. The book is as
inspiring as it is
practical, ensuring
that you have a
solid grasp on
how to leverage
social media
more effectively.

20. Want to learn more about optimizing your
marketing career or business?
Contact the recruiting
experts at TorchLight today!