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Fin International Expansion in Japan

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A presentation for product Fin in Japan.

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Fin International Expansion in Japan

  1. 1. –Fin Website “Fin is not just a technology, rather it’s an innovation that helps u get all you need right in your palm.”
  2. 2. –Accenture “Japanese consumers are tech savvy and price-consicous, forcing companies to come up with cheaper prices, feature-rich devices.”
  3. 3. Make Life Easier Francisco Uzcategui Yesmina Morales Tony Liu Roshik MohamedWear Fin!
  4. 4. About Us Originated in Kerala, India Office in Palo Alto, CA 12 full-time employees College project Manufacture in China Launch in Japan
  5. 5. Market Environment Reasons for Japan Product Sourcing Market Segmentation Sales Strategy Finances Exit
  6. 6. Market Environment
  7. 7. Ring Nod Competitors: Market Environment
  8. 8. Affordability Style Ring $165 Nod $149.99 Fin $100 Market Environment
  9. 9. Market Environment Strengths ! Research and development First mover Weaknesses ! Less manufacturing control Uncertainty of demand Opportunities ! Developed economy Technology savvy Threats ! Incoming substitutes Longer channel lengths
  10. 10. Low prices for consumers + differentiation Global Standardization Market Environment
  11. 11. Reasons for Japan Tech savvy consumers Quick to critical mass 2nd largest developed economy Foreign investment friendly Closer to China
  12. 12. Product Sourcing Leverage core competencies | Strategical adjustments | Skilled labour force
  13. 13. Product Sourcing Outsource | Intellectual Protection | Export | Resources
  14. 14. Market Segmentation Demographics ! 15-30 age group High school and working Psychographics ! Smartphone user Active lifestyle Behaviour ! Exercise and entertainment Smartphone control Decision ! High-involvement Sampling
  15. 15. Sales Strategy Push ! Experience product Personal selling Pull ! Media advertising Budget constraint Distribution Partnerships | Select Retail Locations | Online
  16. 16. Sales Strategy Partnerships | Select Retail Locations | Online Nintendo, Nike, and Apple Product sampling Product discounts Product development
  17. 17. Sales Strategy Partnerships | Select Retail Locations | Online Yodobashi Camera Apple Store Japan Nike Store Japan
  18. 18. Sales Strategy Partnerships | Select Retail Locations | Online onlineshop.nintendo.co.jp apple.com/jp nike.com/jp Advertise on:
  19. 19. Finances Tax exemption Angel Fund KPMG Amazon web services Japanese banks Incentives: Sales Forecast 3% Market Penetration | 8 Million customers | 244K sales
  20. 20. Finances Strong yen Abenomics Foreign exchange issues:
  21. 21. Finances Weak yuan What does that mean? Foreign exchange issues:
  22. 22. What if the market is not the right one? Exit
  23. 23. Make Life Easier Francisco Uzcategui Yesmina Morales Tony Liu Roshik MohamedWear Fin!

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