Final Report for Stevenson University MKT 208 Internet Marketing Project - Spring 2018

1. Abstract Contrast
Ray McDermott & Tom McLean

2. Introduction- The Blog

3. Target Audience

4. Graphic Tools
● Canva
○ Graphic design website
■ Stock images
■ Stock fonts
● Appypie
○ App creator
○ Links to Twitter
○ Updates on blog

5. Graphic Tools Cont.
● Illustrator
○ Logo creation

6. Website Analytics
● Website
Grader
● Search
console
● Keyword
density

7. Social Media
Management
● TweetDeck
○ Seeing my notifications
○ Activity
○ Updates

8. Social Media
Management
● Sumall
○ Post scheduling
○ Analytics
○ Great if using multiple social media platforms

9. Social Media
Management
● Twitter Analytics
○ Impressions, engagements, profile visits,
mentions
○ Followers
○ Top tweets

10. Content Types

11. Content Types

12. SEO
From website grader...

13. Search Console
Search Console

14. Keyword Density Report
● 247 words in total
○ 106 linked words
■ Highest linked word “review”
○ 141 not linked
■ Highest non-linked word “email”

15. Mobile vs. Desktop

16. Traffic Sources

17. Traffic Sources
Social

18. Traffic Sources
Referral

19. Traffic Sources
Direct

20. Google Metrics
● New Visitors: 36.2%
● Returning Visitors: 63.8%
● Average Session Duration: 1:16
● Bounce Rate: 52.69%
● Total Page views: 217

21. Google Demographics
● Gender: 100% male
● Age: 18-24
● Affinity Categories
○ Media/Movie lovers: 12.33%
○ Media/Music lovers: 12.33%
○ Art & Theater fans: 9.59%

22. Google Demographics
● Locations
○ United States: 100%
○ Owings Mills: 35/38 users
■ Rest spread out through Maryland

23. Social Media-Twitter

24. Social Media-Twitter

25. Social Media
Total of 1.2k
impressions

26. Social Media
● 11 total favorites
● 4 total retweets
○ Need call to action on tweets

27. Social Media
● 20 Followers
● 19 Retweets
● 8 Likes
○ TweetDeck
■ Organization

28. Social Media
● Relevant hashtags
○ Trending hashtags
■ #BetterYourselfin3Words
○ Current movies
■ Ready Players One, A Quiet Place ie.

29. Subscribers

30. Email
Marketing
0 subscribers opted out

31. Goals

32. Email Marketing

33. Mobile App

34. Returning Users
● 17 Returning Users
○ 36.2% of users are returners

35. Summary
● Tweeting and our uses of social media
○ Use popular hashtags
● Sumall was not very good
○ Drew bots to my page
● Consistent blog posts

36. Summary
● Stayed consistent to the original idea
● Kept branding throughout the blog,twitter, and
mobile app consistent.
● Weekly blog post and tweets throughout week
● Implement videos, and possibly Instagram and
facebook
● Focus more on twitter: getting followers,
engaging with followers

37. Thank You