1. Social media and Web 2.0 communication skills workshop
#smwpoland – Day 2
2. Social media and Web 2.0 communication skills workshop
an
introduction
to facebook
3. an introduction to facebook
1.23 billion monthly active users
223 Million in Europe
2.5 billion content items shared
350 million photos uploaded per day
54 million fan pages
30% users who have a bachelors degree
20 minutes average time spent per visit
Founded in 2004
World’s largest social network
4. an introduction to facebook
Using Facebook professionally
pages and groups
5. an introduction to facebook
Fan page – for your blog, lab, faculty, conference
Group – class, lab, collaborators, professional
networks
6. using facebook
1. Create a page
2. Add a short description about the Page
3. Add a website, blog link (if you have
one)
4. Give your Page a URL link (web name)
5. Upload an image (logo) for your page
6. …
7. using facebook
6. Add Page to your Favorites
7. (Skip the ‘Promote Page’ option)
8. Add a cover photo
9. Add a new post that includes a link to
your University or a news article
10. Post, or Schedule the post for 5 minutes
later
10. Social media and Web 2.0 communication skills workshop
an
introduction
to twitter
11. an introduction to twitter
500 million twitter accounts
255 million monthly active users
500 million tweets are sent daily
140 characters is all you can use per tweet
Founded in 2006
Fastest growing social network
Twitter in Plain English
13. create a twitter account
1. Go to https://twitter.com
2. Set up a twitter account
3. Adapt the biography you created yesterday
4. Search for and follow participants and
presenters
14. twitter language and functions
@username– use this when you want to talk
to someone on Twitter
Hashtag (#) – use this to highlight keywords,
topics, events or emotions
DM – use this feature to talk to someone
privately
Extra reading: The complete guide to Twitter’s language and acronyms
15. 1. Write two tweets about your 1st blog post
• include an appropriate hashtag and
#smwpoland
• include a link to your blog post
2. Write a tweet about the blog post of the
person sitting to the right of you
• include their handle/username
• include an appropriate hashtag and
#smwpoland
• include a link to their blog post
write a tweet
17. Social media and Web 2.0 communication skills workshop
an introduction
to professional
networking
spaces
18. an introduction to LinkedIn
300 million registered members
39 million students and recent university
graduates
2.1 million LinkedIn groups
11x increase in likelihood that your LinkedIn
profile will get viewed if you include a photo
Founded in 2002
The world’s largest professional
network
19. an introduction to ResearchGate
4 million registered members
2 million publications added each month
In the top 1000 websites
Founded in 2008
Social networking site for scientists
and researchers
22. Social media and Web 2.0 communication skills workshop
an
introduction
to slideshare
23. an introduction to slideshare
215 million page views per month
60 million unique visits per month
400K new presentations uploaded per
month
24 – average number of words per slide
37 – average number of images per
presentation
Founded in 2002
Largest presentation and document
sharing site
25. 1. Go to http://www.slideshare.net
2. Set up a SlideShare account
3. Upload the PowerPoint presentation you
bought with you
4. Add an appropriate description
upload to slideshare
26. 1. Copy embed code
2. Go to http://poland.sciencemediaspace.com
3. In dashboard, create a new post
4. Write a short description of presentation
5. Paste embed code into post
6. Schedule post for after 1:15pm
embed slideshare presentation
27. Social media and Web 2.0 communication skills workshop
preparing
presentations
with QR codes
28. posters – think ‘quick share’
http://www.qr-code-generator.com
QR code = Quick Response Code = a
machine-readable optical label –
'image-based hypertext link'
• QR code Apps
• QR code generators
• Camera + reader
29. • The QR code system was invented in 1994 in
Japan to track/scan vehicles during
manufacture.
• They are now used in a much broader context.
• QR codes can link to a web page, phone
number, maps, emails, contact details
posters – think ‘quick share’
30. • QR codes are also a way of adding extra
information that you cannot fit on a poster
• Example of posters
posters – think ‘quick share’
31. • Users can generate QR codes for others to
scan and use by visiting one of several paid
and free QR code generating sites or apps.
• http://www.qrstuff.com/
• http://qrcode.kaywa.com/
• http://www.visualead.com/
posters – think ‘quick share’
32. Social media and Web 2.0 communication skills workshop
editing audio
for podcast
33. editing audio for podcast
Three tips for podcasting
• Keep it snappy
• Have a plan
• Make it personal
34. 1. Open Audacity
2. Download audio you recorded yesterday
3. Edit the audio
• crop silence at start and finish
• normalise audio
4. Save and tag your audio
edit audio
35. 1. Go to https://soundcloud.com/
2. Create an account
3. Upload the audio you edited
upload audio to web
36. 1. Copy embed code
2. Go to http://poland.sciencemediaspace.com
3. In dashboard, create a new post
4. Write a short description of audio
5. Paste embed code into post
6. Post
embed audio in blog
37. Social media and Web 2.0 communication skills workshop
using social
media at
conferences
39. group exercise
You’re a team of 3 scientists.
2 of your team are attending a conference,
1 person is staying in the lab
Create a plan for how you’ll communicate
before, during and after the conference.
40. group exercise
You need to use at least 3 social media
tools that we have discussed.
You have to create at least 1 example post
using the tools we have used.
41. group exercise – examples
Blogging: post before conference, schedule a post
after
Facebook: page update, post to conference page
Twitter: generate hashtag for conference and break
out session, tweets to promote presentation, answer
questions
Slideshare: post presentation
LinkedIn: create a group, update profile,
Soundcloud: record and upload presentation, post on
blog or share through twitter and/or Facebook
YouTube: record part of presentation
42. Social media and Web 2.0 communication skills workshop
Incorporating
social media
into your
work life
43. work life and social media
Social media in your working day
44. your social media plan
1.Go to http://poland.sciencemediaspace.com
2.In dashboard, create a new post
3.Write a blog post stating your social media goals
for the next month
45. Questions to consider:
• What social media platform/s will I use? #Q1
• What do I hope to achieve using them? #Q2
• What audience will I follow/want to attract? #Q3
• How much time will I commit to each platform? #Q4
• How many posts/tweets/uploads will I plan to do in a
month? #Q5
• What are some potential post/tweet/upload ideas? #Q6
• How will I measure reach, engagement and impact? #Q7
your social media plan
46. example
Platform Twitter
Aim Build relationships
Actions Follow contacts
Communicate what I’m working on
Share and comment on what I read
Audience Students, colleagues, current and potential collaborators and
funders, journalists
Time (week) 0.5 hours
No. of posts (week) 5 per week
Post ideas Recent journal article
recent presentation
readings for students, lab picture, recent breakthrough
Measurement Followers
no. of RTs
no. of conversations (online and offline)
no. of actions related to conversations
47. example
Platform Twitter
Aim Project my voice, share content
Actions Promote conference I am attending and talking at, tweet at conference,
share presentation
Audience Attendees, potential attendees, those who’d like to attend but can’t
Time (week) 1.5 hours (prior) All the time (during) 0.5 hours (after)
No. of posts
(week)
30 per week (prior) X per conference (during) 10 per week (after)
Post ideas Who is attending, cost of conference, what is being presented, what I’ll
be talking about
Measurement Followers,
no. of RTs,
no. of conversations (online and offline),
no. of actions related to conversations, no of tweets about my
presentation.
49. what we’ve discussed
• why is social media important?
• why is a well constructed profile important?
• what are the advantages of blogging about your
research?
• why are images and video in social media important?
• what are the 10 tips to writing a good post?
• what do you need to be wary of when using social
media?
• what tactics can you use to manage conversations?
• how can you incorporate social media into your
professional life?
50. tell us what you thought
Complete workshop feedback form
Explain what Facebook is:
Facebook is an online social networking service. You must register before using the site, after which you can create a personal profile, add other people as friends, join common interest groups, and exchange messages.
Discuss how you can use Facebook in a professional manner
Ask participants what they think would make a good professional post?
images, videos, links, discussions
Discuss the difference between fan page and group page
Discuss how you can use Facebook in a professional manner
Ask participants what they think would make a good professional post?
images, videos, links, discussions
Discuss the difference between fan page and group page
Reach is simply a measure of how many people to whom your message is getting delivered.
Explain what Twitter is:
The definition was ‘a short burst of information’ and chirps from birds
Twitter is a micro blogging service that lets you to send and read 140-character text messages, called "tweets".
Unlike Facebook, it is an open social network where you can follow anyone and anyone can follow you without permission or request.
Because of this it is important to note that what you say can potentially be viewed by anyone
Example tweets:
Day two of @polskiejnauki course w @alisonbinney #exampletweet
The most amazing #scienceimages of 2013. Inspiration for @polskiejnauki participants http://io9.com/the-most-amazing-science-images-of-2013-1484412171
Ask participants how they use LinkedIn
Professional networking
Job searching
Finding and sharing industry/ research personal development information
Controlling you professional online profile
Online CV
Discuss importance of a detailed and up-to-date profile
Ask participants how they use LinkedIn
Professional networking
Job searching
Finding and sharing industry/ research personal development information
Controlling you professional online profile
Online CV
Discuss importance of a detailed and up-to-date profile
Slideshare is a website on which you can host and share presentations and documents. It is often referred to as the YouTube of Slideshows as it is the largest presentation-sharing site on the web.
You can upload files privately or publicly in the following file formats: PowerPoint, PDF, Keynote or OpenOffice presentations. Presentations can be viewed on the site itself, embedded in your Facebook, LinkedIn or web page, or viewed on mobile devices.
Discuss how you can use it
Lecture slides
Conference presentations
Journal articles
Newsletters
Any other ideas?
Place to upload your audio to
There are many podcast-hosting services on the web. Popular free options include Audioboo and Soundcloud.
Audioboo [audioboo.fm] is a free to use host, which allows users to post and share 3-minute sound files (you can upload longer audio files but this incurs a fee).
Soundcloud [soundcloud.com] is another free to use host, which provides you with 2 hours of free uploads (further uploads incur a fee).
If neither of these dedicated podcasting hosts provide you with enough free uploads, you can always upload as much audio as you like to YouTube [youtube.com].
Reporting back to your funders
Reporting back to your funders
Reporting back to your funders
It’s about using the time between tasks to log your thoughts – just as you would in a lab book or journal.
Talk to the workshop blog
Explain the different facets: header, pages, blog role, posts, tags, categories
Walk through the steps of creating a blog
Explain why we chose the theme etc
Explain what is required to purchase a url (web hosts)
Talk to the workshop blog
Explain the different facets: header, pages, blog role, posts, tags, categories
Walk through the steps of creating a blog
Explain why we chose the theme etc
Explain what is required to purchase a url (web hosts)
Talk to the workshop blog
Explain the different facets: header, pages, blog role, posts, tags, categories
Walk through the steps of creating a blog
Explain why we chose the theme etc
Explain what is required to purchase a url (web hosts)
Talk to the workshop blog
Explain the different facets: header, pages, blog role, posts, tags, categories
Walk through the steps of creating a blog
Explain why we chose the theme etc
Explain what is required to purchase a url (web hosts)
Talk to the workshop blog
Explain the different facets: header, pages, blog role, posts, tags, categories
Walk through the steps of creating a blog
Explain why we chose the theme etc
Explain what is required to purchase a url (web hosts)