The document provides an overview of the cinema market and upcoming films in early 2012. It discusses box office trends from 2011, top spending brands in cinema advertising, and popular genres and franchises driving box office revenues in 2012. Upcoming highlights in the first quarter of 2012 are outlined for male, female, youth and premier audiences. Two must-see films for January 2012, The Descendants and The Grey, are summarized along with a chance to win cinema tickets by answering a question about George Clooney's Oscar win.

1. THE DCM CINEMA UPDATE January 2012 Toby Holland DCM.CO.UK

2. CONTENTS 1. THE CINEMA MARKETPLACE 2. CINEMA TRENDS FOR 2012 3. UPCOMING CONTENT – Q1 2012 4. MUST SEE FILMS THIS MONTH 5. A CHANCE TO WIN!

3. THE CINEMA MARKETPLACE

4. THE FINAL COUNT ADMISSIONS IN 2011 CINEMA: THE ULTIMATE BRAND EXPERIENCE TOTAL ADMISSIONS FOR 2011 171,562,192 +1.4 % YoY PREDICTIONS FOR 2012 174 Million

5. MEDIA £10.1m MOTORS £20.8m CINEMA: THE QUALITY BROADCAST CHANNEL TOP 10 CATEGORY SPENDERS IN CINEMA FOR 2011 ELECTRONIC & HOUSEHOLD APPLICANCES £10.9m FOOD £19.3m GAMES & CONSOLES £7.2m COSMETICS & PERSONAL CARE £10.0m FINANCE £5.7m Source: Nielsen AdDynamix 1 Jan – 31 Dec 2011, Major Product Category, IND for Cinema only TELECOMS £27.3m TRAVEL & TRANSPORT £7.8m DRINK £30.3m

6. VOLKSWAGEN-GENERIC £4.0m CINEMA: THE QUALITY BROADCAST CHANNEL TOP 10 CINEMA BRANDS IN 2011 ORANGE - ORANGE NETWORK £10.8m Source: Nielsen AdDynamix 1 Jan – 31 Dec 2011, Top 10 Brands IND for Cinema only LG- 3D TV £3.5m SKY-GENERIC £2.6m PANASONIC – 3D TV RGE £5.2m ELIDA- LYNX DEODORANT RANGE £2.4m SKY – ATLANTIC HD £2.2m VODAFONE GENERIC £4.4m O2 THINK BIG £2.8m RELENTLESS £2.2m

7. BRANDS ON CINEMA IN DECEMBER 2011 CINEMA: THE ULTIMATE BRAND EXPERIENCE

8. CINEMA TRENDS FOR 2012

9. RE-DEFINING THE ROM-COM THE NEW BRAND OF CHIC-FLIC HITTING SCREENS IN 2012 CINEMA: THE ULTIMATE BRAND EXPERIENCE Following the unprecedented success of releases like Bridesmaids in 2011, Hollywood has green-lit a whole host of releases for 2012 which promise to bring a much raunchier brand of female comedy to the silver screen… Est. Box Office £8m Actual Box Office £23m Wanderlust 2 nd March 2012 Paul Rudd & Jennifer Anniston star as a Manhattan couple surveying alternative living options, ultimately deciding to experiment with living on a rural commune where free love rules. The Five Year Engagement 27 th April 2012 Jason Segel & Emily Blunt star in a comedy that charts the ups and downs of an engaged couple's relationship. From the producer of Bridesmaids . What to Expect When You’re Expecting 18 th May 2012 A host of American talent stars in a look at the lives of five couples preparing to become parents. Stars include Cameron Diaz, Jennifer Lopez & Elizabeth Banks. Bridesmaids

10. SCI-FI IS THE NEW SEXY THE TREND CREATED BY AVATAR CONTINUES… CINEMA: THE ULTIMATE BRAND EXPERIENCE Prometheus 3D 1 st June 2012 Charlize Theron & Michael Fassbender star as Ridley Scott returns to his sci-fi roots to direct a ‘prequel’ of his 1989 classic Alien. As well as being the highest grossing movie of all time James Cameron’s Avatar has also set the trend for a new brood of sexy sci-fi thrillers in 2012, featuring some of the biggest names in the movie-making business… John Carter 3D 9 th March 2012 From the creative powerhouse of Disney an American Civil War vet is transplanted to Mars where he discovers a lush planet inhabited by 12-foot tall barbarians. Gravity 3D 23 rd November 2012 George Clooney & Sandra Bullock star in a two-handed thriller as the lone survivor of a space mission to repair the Hubble telescope desperately tries to return to Earth and reunite with her daughter. Est. Box Office £30m Actual Box Office £93m Avatar

11. THE FRANCHISE RETURNS HIGH PROFILE FRANCHISES DRIVING THE BOX OFFICE IN 2012 CINEMA: THE ULTIMATE BRAND EXPERIENCE Wrath of the Titans 3D 30 th March 2012 Titanic 3D 6 th April 2012 American Pie: The Reunion 6 th April 2012 The Avengers 3D 27 th April 2012 Men in Black III 3D 25 th May 2012 Ice Age 4 3D 6 th July 2012 The Amazing Spiderman 3D 6 th July 2012 The Bourne Legacy 17 th August 2012 Madagascar 3 3D 19 th October 2012 Expendables 2 17 th August 2012

12. THE BIG FOUR THE MASSIVE HITS LINED UP FOR 2012 CINEMA: THE ULTIMATE BRAND EXPERIENCE THE DARK KNIGHT RISES 20 th July 2012 Est. Box Office: £40m BOND: SKYFALL 26 th October 2012 Est. Box Office: £50m TWILIGHT BREAKING DAWN Pt. 2 20 th July 2012 Est. Box Office: £35m THE HOBBIT Pt. 1 3D 20 th July 2012 Est. Box Office: 350m

13. UPCOMING CONTENT FOR Q1

14. Q1 - 2012 MALE HIGHLIGHTS CINEMA: THE ULTIMATE BRAND EXPERIENCE Man on a Ledge 3 rd February 2012 Sam Worthington & Jamie Bell star as a police psychologist works to talk down an ex-con who is threatening to jump from a Manhattan hotel rooftop, meanwhile the biggest diamond heist ever committed is in motion... Star Wars Episode 1 3D 10 th February 2012 George Lucas’ classic franchise returns to the silver screen in glorious 3D. Safe House 24 th February 2012 Denzel Washington & Ryan Reynolds star as a young CIA agent is tasked with looking after a fugitive in a safe house. But when the safe house is attacked, he finds himself on the run with his charge. Contraband 16 th March 2012 Mark Wahlberg and Kate Beckinsale star as a former smuggler heads to Panama to score millions of dollars in counterfeit bills in order to protect his brother from a drug-lord. Wrath of the Titans 3D 30 th March 2012 Sam Wothington & Liam Neeson return as Perseus embarks on a treacherous quest into the underworld to rescue his father Zeus from the evil Hades.

15. Q1 - 2012 FEMALE HIGHLIGHTS CINEMA: THE ULTIMATE BRAND EXPERIENCE Extremely Loud & Incredibly Close 10 th February 2012 Tom Hanks & Sandra Bullock star as a nine-year-old amateur inventor, Francophile, and pacifist searches New York City for the lock that matches a mysterious key left behind by his father, who died in the 9/11 terrorist attacks The Vow 10 th February 2012 Channing Tatum & Rachel McAdams star as a car accident puts Paige in a coma. When she wakes up with severe memory loss, her husband Leo works to win her heart again. One for the Money 24 th February 2012 Katherine Heigl stars as unemployed and newly-divorced Stephanie Plum, who lands a job at her cousin's bail-bond business, where her first assignment puts her on the trail of a wanted local cop from her romantic past. Wanderlust 2 nd March 2012 Jennifer Aniston & Paul Rudd star as a Manhattan couple rattled by sudden unemployment who survey alternative living options, ultimately deciding to experiment with living on a rural commune where free love rules. We Bought a Zoo 16 th March 2012 Matt Damon & Scarlett Johansson star as a father moves his young family to the countryside to renovate and re-open a struggling zoo.

16. Q1 - 2012 YOUTH HIGHLIGHTS CINEMA: THE ULTIMATE BRAND EXPERIENCE The Muppets 10 th February 2012 Jason Segel & Amy Adams star as The Muppets reunite to save their old theatre from a greedy oil tycoon. John Carter 3D 9 th March 2012 From the creative powerhouse of Disney an American Civil War vet is transplanted to Mars where he discovers a lush planet inhabited by 12-foot tall barbarians. The Hunger Games 23 rd March 2012 Set in a future where the Capitol selects a boy and girl from the twelve districts to fight to the death on live television, Katniss Everdeen volunteers to take her younger sister's place for the latest match. The Pirates! 3D 30 th March 2012 Hugh Grant and Salma Hayek star as Pirate Captain sets out on a mission to defeat his rivals Black Bellamy and Cutlass Liz for the Pirate of the year Award. Street Dance 2 30 th March 2012 After suffering humiliation by the Invincible crew, street dancer Ash looks to gather the best dancers from around the world for a rematch.

17. Q1 - 2012 PREMIER HIGHLIGHTS CINEMA: THE ULTIMATE BRAND EXPERIENCE Carnage 3 rd February 2012 Jodie Foster, Kate Winslet & John C. Reilly all star as two pairs of parents hold a cordial meeting after their sons are involved in a fight, though as their time together progresses, increasingly childish behavior throws the evening into chaos. The Best Exotic Marigold Hotel 24 th February 2012 All all star british cast star as British retirees travel to India to take up residence in what they believe is a newly restored hotel. Less luxurious than its advertisements, the Marigold Hotel nevertheless slowly begins to charm in unexpected ways Gone 2 nd March 2012 Amanda Seyfried stars as a woman who is convinced the serial killer who kidnapped her two years ago has returned, and she sets out to once again face her abductor. Bel Ami 2 nd March 2012 Robet Pattinson stars in a chronicle of a young man's rise to power in Paris via his manipulation of the city's most influential and wealthy women. Salmon Fishing in the Yemen 9 th March 2012 Ewan Mcgregor, Emily Blunt & Kristin Scott Thomas star as a fisheries expert is approached by a consultant to help realize a sheik's vision of bringing the sport of fly-fishing to the desert.

18. CINEMA: THE ULTIMATE BRAND EXPERIENCE The Indie Bloggers View: " 21 Jump Street is to action-comedy as "Cabin In The Woods" is to horror. Self-aware, smart, deeply satisfying. Yay, 2012!” – Drew McWeeny. HitFix “ 21 Jump Street is absolutely hysterical. It's now very clear why they are screening it so early. I already want to see it again” – Eric Eisenberg, Cinema Blend Jonah Hill & Channing Tatum play a pair of underachieving cops are sent back to a local high school to blend in and bring down a synthetic drug ring. Johnny Depp also starring. 21 JUMP STREET ‘ THE NEW SUPERBAD’ 16 th March 2012

19. THE WOMAN IN BLACK DANEIL RADCLIFFE BEYOND HARRY POTTER 16 th March 2012 CINEMA: THE ULTIMATE BRAND EXPERIENCE In Daniel Radcliffe’s first silver screen outing since the end of the Harry Potter franchise he plays young lawyer Arthur Kipps as he travels to a remote village where he discovers that the vengeful ghost of a scorned woman is terrorizing the locals. Based on the highly successful novel & critically acclaimed stage production of the same name The Woman in Black promises a chilling thriller that will not disappoint.

20. MUST SEE FILMS THIS MONTH

21. THE DESCENDANTS 27 th January 2012 CINEMA: THE ULTIMATE BRAND EXPERIENCE “ A guaranteed multiple Oscar nominee and the film that cements Alexander Payne as one of the top filmmakers of his generation, The Descendants is nothing short of a masterpiece” --Mark Rabinowitz, CNN Synopsis A Hawaiian land baron tries to re-connect with his two daughters after his wife suffers a boating accident. Golden Globes 2012 WINNER- Best Drama WINNER- Best Actor (George Clooney) + 3 other nominations Academy Awards 2012 NOMINEE- Best Film NOMINEE- Best Actor (George Clooney) NOMINEE- Best Director (Alexander Payne)

22. THE GREY 27 th January 2012 CINEMA: THE ULTIMATE BRAND EXPERIENCE Synopsis In Alaska, an oil drilling team struggle to survive after a plane crash strands them in the wild. Hunting the humans are a pack of wolves who see them as intruders. The Review “ A brutally beautiful survival-horror tale, Joe Carnahan’s The Grey is a classy bit of old-fashioned tough-guy entertainment” “ a man's-man of a genre pic that will satisfy the action audience” “ The Grey will have your complete attention as you're fully absorbed into the cold and bleak world from start to finish. The film is tense, engrossing and extremely well-crafted.”

23. A CHANCE TO WIN!

24. George Clooney’s performance in The Descendants has made him a front runner for this years Academy Award for Best Actor, nominations for which were announced this week. George (Clooney) has already won an Academy Award, but what did he win it for? Be first to name the FILM, the YEAR, and the AWARD to win a pair of cinema tickets for the cinema chain of your choice! All answers to be submitted to [email_address] Answer this Question for a chance to win a pair of cinema tickets… Conditions Apply, tickets are awarded on a first come first serve basis. All awards are final and made at the discretion of the adjudicator.

25. Thank You Contact Toby Holland T: 020 7534 6242 E: toby.holland@dcm.co.uk DCM.CO.UK