This document provides information about an upcoming conference on tackling deforestation to be held in London on November 2nd-3rd 2015. The conference will bring together business leaders, NGOs, investors, and experts to discuss challenges and solutions around eliminating deforestation from corporate supply chains. Over two days, sessions will address topics like implementing deforestation policies through collaboration, challenges companies face achieving targets, certification schemes, supplier perspectives, and community impacts. Senior speakers are listed from companies like Mondelez, Mars, and Rainforest Alliance. The goal is to further progress on saving the world's forests through open debate and partnership between stakeholders.

1. Book now at www.innovation-forum.co.uk/deforestation-london-2015 or call +44 (0) 20 3780 7434
LEAD SPONSOR:
MEDIA PARTNERS:
www.innovation-forum.co.uk/deforestation-london-2015
Hearfromthese leadingexperts:
Howbusinesscan
tackledeforestation
Innovationinsustainableforestry:
technology,riskandcollaboration
2nd-3rdNovember2015 | London
 Implementation and collaboration – Find out how far
corporate-NGO collaboration has come and what needs to
happen next to drive sustainable change
 Smallholder farmers and rural development – Find out
what different stakeholders are doing to increase productivity,
creating equitable opportunities for smallholder farmers and
improving rural livelihoods
 Corporate progress – Hear how leading brands are making
progress implementing their deforestation policies
 Investors assessment of sustainability activities
– Hear from investors how they value the sustainability
policies in portfolio companies
 Beyond certification – In-depth critical analysis of
certification’s limits, and how to go beyond them
 Technology – Preventing deforestation via pulp, paper
and palm oil innovation
Jonathan Horrell
sustainability director
MondelēzInternational
Sarah Schaefer
global corporate sustainability director
Mars
Mike Barry
director of sustainable business (Plan A)
MarksandSpencer
Tony Juniper
co-founder
Robertsbridge
Paul O'Connor
executive director, global environmental
and social risk management
JPMorgan
Richard Donovan
senior vice president and vice president
of forestry
RainforestAlliance
Agus Purnomo
managing director for sustainability and
strategic stakeholder engagement
GoldenAgri-Resources
Lina Palm
public affairs director, energy,
forest and fibre policy
SvenskaCellulosaAktiebolaget(SCA)
Ben Vreeburg
director, sustainability
IOILodersCroklaan
Sophie Beckham
global forest stewardship and
sustainability manager
InternationalPaper
Three things you will get from this conference:
Focused sessions – discuss the issues that matter to you and
your peers
Senior participants – business leaders, key NGOs, investors,
research experts and government
Candid dialogue – open discussion between companies about
their experiences and off the record challenges
1
2
3

2. Even as corporate zero deforestation policies proliferate,
we continue to lose far too much of the world’s forests
every year. To be sure, we have made great progress. Many
companies have assumed vital leadership roles in efforts to
prevent deforestation. The global business community is
working collaboratively with governments and non-governmental
organisations on innovative new approaches to conserving what
remains of our forests.
But making pledges to eliminate illegal logging or remove
deforestation from a corporate supply chain is the easy part.
There are many barriers to making those pledges work in the real
world, which requires sustained effort and diligence guided by a
clear vision of the future.
Just25%left
Between 2001 and 2013, the world lost nearly 230m hectares of
forest, or almost 6% of its tree cover, according to Global Forest
Watch. Recent analysis suggests the rate of deforestation in the
world’s largest tropical rainforest, the Amazon, is at a seven-year
high. We now have just one-quarter of original old-growth forest
left on the planet.
Major companies that produce and trade commodities from pulp
and paper to beef and leather to palm oil and viscose are adopting
new wood- and pulp-sourcing policies to clean up their supply
chains. Major consumer brands – makers of everything from high
fashion to breakfast cereal and toothpaste – are doing the same.
There is a sea change in a number of industries and how they
operate in regards to forest ecosystems and forest-dependent
communities.
It is for reasons such as these that Innovation Forum has
developed a series of focused conferences to explore in depth
how business is tackling deforestation’s challenges. And over
the course of our two-day conference in London this November,
we will explore how those companies – such as Mondelez, Mars,
Golden Agri-Resources and International Paper – are putting
deforestation targets into action in their day-to-day operations,
the challenges they’ve faced and how they’ve overcome them.
We’ll look at a wide variety of issues. Do genetically modified
organisms have a role to play in stopping deforestation, as much
controversy as that might incite? And what of alternatives to
traditional forestry – how much can fast-growing species like
bamboo be used to replace wood as raw fibre? What impact will
these technologies have on the future of business?
Certification’sfuture
Forestry certification schemes such as FSC, PEFC and SFI have
undoubtedly made a positive impact since they first came on the
scene two decades ago – but how much of an impact? Some of
the schemes are controversial, with active pressure campaigns
underway right now calling on them to tighten up their standards.
How are forestry certification schemes adapting to the times?
How will they provide value in the future? Is there even a future
beyond certification?
During the forum, we’ll also hear from environmentalists,
conservationists and other forest advocates who are not just
pressuring companies to be part of the solution, but partnering
with companies to build those solutions as well.
The capabilities for technology to usher in a new era of
conservation and local protection of forests are being explored
by a number of organisations in their own right.
Breakingbarriersandbuilding
deforestationsolutions
We’remakingprogressontacklingdeforestation,butthe
starktruthisthattheworld'sforestsarestilldisappearing.
Businessmustcontinuetoleadthesearchforproperly
sustainablesolutions

3. Transparencyfromtechnology
Some NGOs are developing and promoting the use of new
technologies for detecting and preventing illegal logging, or
using satellite mapping to monitor forests. Some are going
straight to local communities and equipping them to monitor
their forests using drones and a range of other technologies.
As well as senior executives from the top companies and
brands, and from the right, relevant NGOs, during the
forum we’ll be joined by a representative of an indigenous
organisation in Peru via live video chat to get his thoughts on
how zero deforestation pledges are affecting his community
on the ground.
We’re ready for discussion and debate, and to continue to
develop a better understanding of best practices to help save
the world’s forests.
We hope you can join us.
Support independent debate and progress
Innovation Forum is looking for a small number of partners to
work with and push forward the anti-deforestation agenda.
The conference, along with our publishing of analysis and
briefings on the subject, provide the perfect platform to promote
debate, innovation and action to remove deforestation from the
corporate supply chain.
Three key facts:
1. Promote innovation and action amongst a room filled with
your peers and wider stakeholders
2. Highlight your extensive, leading work in front of industry
media, peers, NGOs, suppliers and government
3. Build relationships with key organisations to help promote
action through collaboration
Speakersinclude:
• MarcelloBrito, commercial
and sustainability director,
Agropalma
• SkipKrasny, manager,
sustainable forestry programs,
Kimberly-ClarkCorporation
• RichardDonovan, senior vice
president and vice president of
forestry, RainforestAlliance
• TonyJuniper, co-founder,
Robertsbridge
• MikeBarry, director of
sustainable business (Plan A),
Marks&Spencer
• FionaWheatley, sustainable
development manager,
Marks&Spencer
• AndrewSimms, advisor on
development alternatives,
GlobalWitness
• MichelleDesilets,
executive director,
OrangutanLandTrust
• TroyWiseman, CEO,
EcoPlanetBamboo
• SimoHonkanen, senior vice
president sustainability and
public affairs, NesteOil
• JonathanHorrell, sustainability
director, Mondelēz
International
• ChristopherNorton, partner,
HoganLovells
• ElizabethClarke, business
and biodiversity programme
manager, ZoologicalSociety
ofLondon
• UtaJungermann, manager,
forest solutions group, WBCSD
• MiriamSwaffer, corporate
policy advocate, Unionof
ConcernedScientists
• DrStanleyHirsch, group CEO,
FuturaGeneGroup
• ChristineSchneider, manager,
global sustainability, Henkel
• HenrikNorlin, CEO, Re:newcell
• SarahSchaefer, global
corporate sustainability director,
Mars
• LinaPalm, public affairs
director, energy, forest and
fibre policy, SvenskaCellulosa
Aktiebolaget(SCA)
• RichardGeorge, forests
campaigner, Greenpeace
• PaulTrianosky, vice president,
conservation and external
affairs, SustainableForestry
Initiative(SFI)
• BenVreeburg, director,
sustainability, IOILoders
Croklaan
• IainHenderson, REDD+ and
sustainable land use, UNEP
FinanceInitiative
• ChrisHenschel, program
manager, ecosystem services,
ForestStewardshipCouncil
(FSC)
• PetraMeekers, director of CSR
and sustainable development,
MusimMas
• BruceDuguid, equity ownership
services, HermesInvestment
• RussellCooper, brand integrity
and sustainability research
manager, Sainsbury's
• JagoWadley, senior forest
campaigner, Environmental
InvestigationAgency(EIA)
• PaulO'Connor, executive
director, global environmental
and social risk management,
JPMorgan
• SarahPrice, head of projects
and development, PEFC
International
• VincentCrasnier, nature
director, Danone
• AgusPurnomo, managing
director for sustainability
and strategic stakeholder
engagement, Golden
Agri-Resources
• JuliaYoung, manager, global
forest and trade network
programme UK, WWF
• Anne-MarieFleurie, former
director, InternationalCouncil
onMiningandMetals
• MarkEadie, sustainability
advisor and former senior
executive with Shell, JPMorgan
and VedantaResources
• AlisonLHoare, senior research
fellow, energy, environment and
resources, ChathamHouse
• BastienSachet, director, TFT
• NicoleRycroft, founder and
executive director, Canopy
• SophieBeckham, global forest
stewardship and sustainability
manager, InternationalPaper
• Erik Meijaard, coordinator,
Borneo Futures Initiative
• Dr Tom Griffiths, coordinator,
responsible finance programme,
Forest Peoples Programme

4. • Focused debate
• Senior participants
• Candid dialogue
DayOne:Monday2ndNovember2015
Welcome and opening remarks
Tony Juniper, co-founder, Robertsbridge
Tobias Webb, founder, Innovation Forum
And now for the hard part: implementing
deforestation policies by overcoming
collaboration challenges
Zero deforestation targets are now ten a penny. The tricky bit
comes now. Implementation faces huge hurdles, with the rewards
being business sustainability and the respect of corporate peers.
This opening debate session will look at how we actually,
practically, break down the barriers to driving change and
improving conditions at the end of the supply chain.
Critics say that high conservation value (HCV) assessments are
weak and cursory, that competition between companies holds
back progress, laws and rules conflict and that there’s still a major
trust and performance gap on the ground and with governments
All of these things may be true to a degree. But as a senior forest
expert said at Innovation Forum’s London deforestation event in
2014: “If you’d told me we’d be where we are today a few years ago,
I’d have asked what you were smoking.”
So great strides have been made, considering how many
companies are on board and playing key roles in preventing
deforestation.
To open the conference, we’ll debate just how far collaboration
has come – and what needs to happen next to help companies,
NGOs and others drive sustainable change.
Panellists:
Richard George, forests campaigner, Greenpeace
Marcello Brito, commercial and sustainability director, Agropalma
Richard Donovan, senior vice president and vice president of forestry,
Rainforest Alliance
Also featuring an update on the Consumer Goods Forum perspective from
Mike Barry, director of sustainable business (Plan A), Marks & Spencer,
and co-chair of the sustainability steering group, the Consumer
Goods Forum
Corporate progress, where the rubber meets the
road: just how are big brands actually getting on with
implementation of bold policy and targets?
In the last few years an increasing number of companies have
made commitments to remove deforestation from their supply
chains. However, making the pledge and actually implementing it
are quite different.
In this session we will ask leading company executives about their
progress on bringing deforestation targets into action in their
businesses. What are the key challenges they have encountered?
We’ll ask how they have overcome them, or plan to. Speakers will
make brief remarks, followed by discussion and Q&A.
Jonathan Horrell, sustainability director, Mondelēz International
Skip Krasny, manager, sustainable forestry programs,
Kimberly-Clark Corporation
Sarah Schaefer, global corporate sustainability director, Mars
Russell Cooper, brand integrity and sustainability research manager,
Sainsbury’s
Critical commentary from: Miriam Swaffer, corporate policy advocate,
Union of Concerned Scientists
Moderator: Tony Juniper, co-founder, Robertsbridge
Can certification deliver for companies seeking
deforestation-free footprints?
There’s no doubt that in the 20 or so years since forestry
certification schemes such as FSC, PEFC and SFI came to market,
they’ve made a significant and positive difference. However,
certification has not grown substantially beyond 10% of forests
globally. Systems have been criticised for being too complex,
too costly, lacking innovation and incapable of adapting to new
challenges and needs in the market place, in particular in light of
fast-emerging deforestation-free policies.
In this session we will ask some leading experts to discuss:
• How does certification add value in light of recent developments?
• What does it take to bring certification to scale, to push
certification beyond the 10% ceiling?
• How are the certification systems adapting to the new realities
and expectations in the market place?
• Where are the bottlenecks? Does existing certification hold
back change and innovation needed to manage natural
resources more responsibly?
• How can certification systems cooperate in the development
and implementation of emerging technologies?
Paul Trianosky, vice president, conservation and external affairs,
Sustainable Forestry Initiative
Chris Henschel, program manager, ecosystem services,
Forest Stewardship Council
Sarah Price, head of projects and development, PEFC International
Critical commentary from: Uta Jungermann, manager, forest solutions
group, World Business Council for Sustainable Development

5. The supplier perspective: understanding on-the-
ground challenges and how to tackle them
Corporate policies and NGO pressure is all very well. But it is the
suppliers who have to implement and manage a policy of eliminating
deforestation. Here we’ll ask major forest product suppliers
to discuss opportunities and challenges in working to improve
sustainability performance.
Petra Meekers, director of CSR and sustainable development, Musim Mas
Ben Vreeburg, director sustainability, IOI Loders Croklaan
Marcello Brito, commercial and sustainability director, Agropalma
Sophie Beckham, global forest stewardship and sustainability manager,
International Paper
Breakout groups – case studies
Breakout one
The buyer perspective: engaging
emerging market suppliers
Companies implementing deforestation
policies must engage with their suppliers,
not only in order to build a sustainable,
deforestation-free supply chain, but also
to assure the availability of raw materials
in the future.
We will ask a panel of buyers how they are
developing the right incentives for their
smallholder suppliers so that they do
not simply clear more land to grow more
crops.
Christine Schneider, manager global
sustainability, Henkel
Lina Palm, public affairs director, energy,
forest and fibre policy, Svenska Cellulosa
Aktiebolaget (SCA)
Simo Honkanen, senior vice president
sustainability and public affairs, Neste Oil
Breakout two
Community perspectives
on company forest policies
and zero deforestation
commitments: impacts of
deforestation on indigenous
peoples in the Peruvian Amazon
The Peruvian Amazon is one of the
world’s largest expanses of tropical
rainforest, much of it still undisturbed.
The country’s 69m hectares of rainforest
cover approximately 54% of its land area
and are home to more than 300,000
indigenous peoples belonging to
numerous ethnolinguistic groups.
In this session we will hear, via video
link, from a representative of the
Organización Regional de Aidesep
Ucayali (ORAU) an indigenous
organisation from Ucayali, Peru, that
is working with the Forest Peoples
Programme, an international advocacy
group that works to protect the rights
of forest communities. We will ask how
ORAU perceives the zero deforestation
pledges made by companies operating
in the Peruvian Amazon and how the
communities are being impacted by
them. With commentary from Dr Tom
Griffiths, coordinator, responsible
finance programme, Forest Peoples
Programme.
Breakout three
Investor values: impact of
sustainability strategy on markets
and market access
There is a growing concern amongst
investors that they must minimise
their risks of financing potentially
socially and environmentally damaging
projects. Global banks and international
institutional investors have created their
own sustainability research departments
in order to address the risks within their
investment portfolios and clients. But
banking and finance executives, and
the decisions they make, are frequently
disconnected with impacts on the ground.
Banks are increasingly in the cross hairs
of campaign groups – and some are
responding positively.
In this session, banking experts will assess
the state of play in the finance sector
regarding deforestation.
Bruce Duguid, equity ownership services,
Hermes Investment
Iain Henderson, REDD+ and sustainable land
use, UNEP Finance Initiative
Commentary from: Richard George, forests
campaigner, Greenpeace
Moderator: Paul O’Connor, executive director,
global environmental and social risk
management, JP Morgan
DayOne:Monday2ndNovember2015

6. Breakout groups
Breakout one
High conservation value
assessments: how they work
and how to get them right
HCV assessments are increasingly being
used to assess which areas of forest
should be protected and which areas
of secondary forest may be used. But
there are some disagreements about
methodology.
In this session we’ll discuss how HCVAs
are being used and debate the issue
of standardisation with Erik Meijaard,
coordinator, BorneoFuturesInitiative,
and Elizabeth Clarke, business and
biodiversity programme manager,
Zoological Society of London.
Breakout two
Smallholder farmers
and rural development: a
multi-stakeholder approach.
Partnerships to develop alternative
zero-deforestation livelihoods
The two billion people who live and work
on small farms in developing countries
have an enormous potential to increase
food production. And while contributing
to greater food security for all, they can,
at the same time, improve their own lives.
But how should large companies
help them develop? Innovative
multistakeholder collaboration is
crucial. In this breakout session we will
examine what different stakeholders
are doing to safeguard sustainable land
use and increase productivity while
creating equitable opportunities for
smallholder farmers and improving
rural livelihoods. Leading the session
will be Richard Donovan, senior vice
president and vice president of forestry,
Rainforest Alliance, and Christine
Schneider, manager global sustainability,
Henkel, who will discuss her company’s
experience working on the ground with
international NGOs and smallholders.
Moderator: Tony Juniper, co-founder,
Robertsbridge
Breakout three
Fashion and the apparel
industry’s role in deforestation
Until recently, the relationship between
the fashion industry and deforestation
was largely undocumented. Recent
research by Canopy found that forests in
Indonesia, Canada’s boreal and temperate
rainforests, and the Amazon are being
logged for the manufacture of pulp that
is dissolved to produce fabrics such as
rayon/viscose, modal and lyocell.
This undoubtedly puts more pressure
on already strained forest resources.
Additionally, dissolving-pulp (the base
material for rayon/viscose) wastes
approximately 70% of the tree and is
a chemically intensive manufacturing
process.
Leading brands such as Marks & Spencer
are developing forest-friendly purchasing
policies, tracking which forests their
fabrics originate from, taking steps to
eliminate controversial forest fibre and
investing in innovative alternatives. We
will hear about the company’s work
and debate the challenges it faces in
implementation.
One of the alternatives to using virgin
fibre is a method developed by Re:newcell
that recycles cellulosic textile fibres
into dissolving pulp that can be used to
produce new textile fibres of high quality.
This innovation has the potential to
minimise textile waste and at the same
time increase the textile production in an
environmentally friendly way, thus solving
the problem of increased demand and
waste simultaneously.
Fiona Wheatley, sustainable development
manager, Marks & Spencer
Henrik Norlin, CEO, Re:newcell
Nicole Rycroft, founder and executive director,
Canopy
DayOne:Monday2ndNovember2015

7. Breakout groups
Breakout one
Next generation technology: preventing
deforestation via pulp, paper and palm oil innovation
The use of GM is controversial. On the one hand it is the use of
science to help feed the planet and lower environmental damage
through agricultural chemical use. On the other it is seen as
interfering with natural processes, which may have unforeseen
consequences.
In this session we’ll ask Dr Stanley Hirsch from FuturaGene
Group to outline how GM technology can play a role in preventing
deforestation.
Breakout two
Materials and inputs innovation: what’s the role for
bamboo and other traditional forestry alternatives?
Bambooisagrasswithwoodcharacteristics.Thisparticularkindof
grassisthefastestgrowingplantonearth–uptoonemetreperday
intropicalregions.Bamboo’sfastgrowthrateandhighproductivity
resultsinsignificantvolumesoffibreproducedperareaandinput.
Newtechnologyenablesbamboo’suseinthemanufacturingofmost
productsthatcurrentlyrelyonwoodastheirrawfibre.
In this session, we’ll ask Troy Wiseman, CEO, EcoPlanet Bamboo
to talk about how bamboo can be grown on degraded land,
providing positive restoration properties while at the same time
reducing deforestation and degradation through the provision of
a sustainable source of fibre. We’ll also ask him to address the
challenge of scale and how large companies can source and use
such fibres sustainably.
DayOne:Monday2ndNovember2015
Don’t just take our word for it – here’s what delegates thought of 2014’s
London conference
"It’s easy to suffer from conference fatigue so it was a breath of fresh air to participate in IF’s deforestation
event. The right people from a broad range of backgrounds were gathered to have a rich, challenging debate
on policy, practice, partnership and campaigning. I left the event feeling stimulated and excited about the
potential to stop deforestation."
Mike Barry, Marks & Spencer
"The conference attracted a high calibre of participant which resulted in lively debate during the Q&A
sessions. The conference organisers had clearly thought about the most engaging format for both speakers
and attendees which helps the discussion stay fresh and the networking flow."
Abigail Herron, Aviva Investors
"I was highly impressed with the calibre of the speakers and attendees, not the least for their wide variety of
areas of expertise."
Michiel Hendriksz, Archers Daniels Midland
"Innovation Forum's recent deforestation conference was really excellent. Not only was there an impressive
range of speakers, the organisers ensured a great flow of topics, and good preparation ensured speakers
remained on-topic and hugely interesting."
Scott Poynton, TFT

8. The UN Guiding Principles on Business and
Human Rights: what can forest companies learn
from other sectors?
Palm oil and pulp and paper companies find it challenging to
use the UN Guiding Principles on Business and Human Rights
effectively. But there is much that they can learn from oil,
gas, mining and other high impact companies about managing
community and local conflicts.
In this opening session of day two we’ll ask leading sustainability
expert Mark Eadie, who has worked in senior roles with Shell,
JP Morgan and Vedanta Resources, to share some of his
experience working in Africa and Asia on community and social
engagement.We’ll focus on prevention, conflict and disagreement
management and have an open debate about practical solutions
for companies in the pulp, paper, palm oil and natural resource
sectors.
Mark Eadie, sustainability adviser and former senior executive with Shell,
JP Morgan and Vedanta Resources
Legal and reputational risk: the European Union
Timber Regulation
Do European Union members have plans to robustly enforce
the European Union Timber Regulation (EUTR)? Given it applies
to timber originating in the domestic EU market, as well as from
non-EU countries, what are the implication and legal/criminal
risks for both operators and traders?
In addition, other companies are still accidentally buying illegal
timber, despite traceability efforts. What are the reputational
implications for brands from this, and what can they practically
do to demand and drive genuine traceability and legal compliance
in their European supply chains from traders and operators?
We’ll ask Christopher Norton, partner at Hogan Lovells,
and Julia Young, manager, global forest and trade network
programme UK, WWF, to address these difficult issues and offer
some insights from their experience.
Tackling illegal logging: international efforts to
improve forest governance
The recent Chatham House report – Tackling Illegal Logging
and the Related Trade. What Progress and Where Next? – is the
culmination of the long running "indicators of illegal logging"
project, in which Chatham House has sought to monitor and
understand the progress being made in global efforts to improve
forest governance and address illegal logging.
In this session Alison Hoare from Chatham House will present the
report’s findings and insight from her work on illegal logging and
forest governance, and environmental crime and climate change.
Alison L Hoare, senior research fellow, energy, environment and
resources, Chatham House
Commentary: Jago Wadley, senior forest campaigner, Environmental
Investigation Agency
DayTwo:Tuesday3rdNovember2015
Downloadourreportsforfree
The management briefing that complements this event has been put together as a result of extensive cross-industry
research with the leading experts in the field. Written by expert contributors, the report covers in detail the current
state of play in the industry as well as assessing and analyzing the practical steps companies can take, and the
challenges/ opportunities that will result.
The report is an incredibly useful tool in itself, but also works well to set the scene for discussion at the conference.
For more information contact charlenne.ordonez@innovation-forum.co.uk

9. Breakout groups
Breakout one
Biodiversity in palm oil: how to
really scale up
In this session we will focus on practical
ways to make a difference on biodiversity,
and discuss what makes for a good
initiative. How, for example, can these
involve and engage the big industrial
companies, connect business and NGOs
and achieve their aims of protecting
biodiversity?
We will discuss with Michelle Desilets
from the Orangutan Land Trust why
preventative collaboration initiatives are
just good business sense and consider
the other benefits they offer, including in
water sustainability.
We’ll also hear from Elizabeth Clarke
from the Zoological Society of London
about the organisation’s work, and the
tools it uses to assess biodiversity in and
around oil palm plantations, including
how to ensure compatible with the RSPO’s
biodiversity criteria. ZSL’s SPOTT satellite
mapping technology, for example, offers
in-depth performance assessments of
25 of the largest publicly listed oil palm
growers, including 20 RSPO members and
five non-members.
Michelle Desilets, executive director,
Orangutan Land Trust
Elizabeth Clarke, business and biodiversity
programme manager, Zoological Society
of London
Breakout two
Case study: Danone’s work on
eliminating deforestation
Danone has committed to eliminate
deforestation from its supply chain by
2020. This is a challenge that will need
bold and effective cooperation all along
the supply chain. In this session we’ll ask
Vincent Crasnier from Danone to share
his experiences, discuss the company’s
progress so far, and outline the key
challenges – and plans to overcome them
– that the company is working on with its
partners. This will include work on HCS,
HVC, peatlands avoidance and mapping of
supplier impacts, FPIC and reporting.
Vincent Crasnier, nature director,
Danone
Breakout three
Avoiding and managing
community conflicts
Migrant labour and its impact on
community conflicts is a genuine
challenge for forestry and palm oil
companies, particularly given their
complex operating environments.
The mining, oil and gas and other
sectors have long experience of this.
Both Anne-Marie Fleurie, formerly with
the International Council on Mining
and Metals, and Mark Eadie in his roles
with Shell, JP Morgan and Vedanta
Resources, have spent decades between
them examining these issues. We’ll ask
them to offer practical insights from
their experience in an off-the-record
environment.
Anne-Marie Fleurie, former director
International Council on Mining and
Metals
Mark Eadie, sustainability advisor, former
senior executive with Shell, JP Morgan,
and Vedanta Resources
Closing panel
Africa – the next frontier for sustainable forestry
Sustainable forestry across Africa is a looming opportunity.
But all eyes are on natural resource companies as they expand
their operations, often in some of the poorest nations in the world.
In this session we’ll ask those researching and working across
Africa to offer their insights and views on how companies can get
their approaches right, engage stakeholders and build successful
and sustainable operations, which offer social and shareholder
benefits.
Jago Wadley, senior forest campaigner,
Environmental Investigation Agency
Alison L Hoare, senior research fellow, energy, environment and
resources, Chatham House
Andrew Simms, advisor on development alternatives,
Global Witness
Bastien Sachet, director, TFT
DayTwo:Tuesday3rdNovember2015

10. Keyquestionsyou
maybeasking
2
3
4
?
What’s different about this conference?
Lots of people ask us about this. “There are lots of events, what’s different about yours?” is a common question we
hear. Here’s why Innovation Forum’s events are different:
 We’re highly businessfocused. Lots of events are about policy and academic studies. We look at solving problems
via how companies make sourcing and traceability decisions.
 We bring bigcompaniesand the challenging campaigners together. We believe this helps produce insight and
drive solutions.
 We provide genuinedebate: We don’t do waffle, PowerPoint or corporate videos. Instead we facilitate short sharp
debate sessions, Q&As and moderated dialogue.
 We’re completely pragmaticand solutions focused. We don’t allow our events to get bogged down in overly
technical arguments.
 We’re global. We work in Europe, the US and Asia and our agendas reflect global trends and bring in companies
from emerging markets.
 We’re highlyconnectedwith big business. We have a database of more than 20,000 executives all focused on
sustainable business. We bring new parties to traditional areas in a different style.
Who will be in the room?
Attending will be 150 senior professionals representing large corporations from corporate responsibility,
sustainability and supply chain job functions. We’re also bringing together the NGOs that can help you make a real
difference. We’re actively restricting the number of service providers to ensure a minimum of 80% of attendees are
corporate practitioners and key NGOs to ensure the conference delivers maximum value – and maximum action.
Is it just another talking shop? Will there be outcomes?
The conference has been specifically designed to promote action by providing the practical tools necessary to
implement zero deforestation targets. By bringing together an intimate group of corporate practitioners, the
conference provides a strong platform for delegates to take away actionable insight that can be implemented from
the first day back on the office.
The conference is an annual event, and part of Innovation Forum's global series. Our regular reports that complement
our conferences reflect progress and highlight areas for effective action.
Isn’t deforestation just about palm oil?
Palm oil is a major issue that has seen significant media attention in recent years. But palm oil is far from the sole
cause of deforestation. With pulp and paper, packaging, clothing and trading companies all committing to zero
deforestation targets, it’s evident that the issue of deforestation is a far reaching one.
Illegal logging practices, highlighted by campaigners for decades, have long been a major cause of deforestation
before palm oil became such a dominant issue. Today, leading apparel brands such as H&M and Inditex are also
making no-deforestation commitments. This event is designed for any sector or industry serious about removing
deforestation footprints from its value chain.
?

11. Howbusinesscan
tackledeforestation
Innovationinsustainableforestry:
technology,riskandcollaboration
2nd-3rdNovember2015 | London
UPCOMING EVENTS Registernow
tosave£200
onthefullprice
CHOOSE YOUR PASS TYPE – REGISTER NOW TO GET THE BEST PRICE!
Ethical Trade and Human Rights Forum – a conference held by IF in partnership
with the Ethical Trading Initiative
19th-20th October, London
Why current consumer engagement on sustainability fails, and how to fix it
– a focused day of difficult debate about reality and solutions
9th November, London
Sustainable Seafood: How business can source, manage and improve fish and marine
resource sustainability – a two-day business sustainability strategy conference
25th-26th November, London
How to engage with – and improve the lives of – smallholder farmers
March 2016, London
If you're interested in any of these events, please do get in touch:
OliverBamford | Tel+44(0)2037807431 | oliver.bamford@innovation.forum.co.uk | www.innovation-forum.co.uk
3waystoregister
T +44 (0) 20 3780 7433
E charlenne.ordonez@innovation-forum.co.uk
W www.innovation-forum.co.uk/
deforestation-london-2015
EARLY
BIRD
Bookbefore21stAugust
Standardpass:
£795
Save£200
NGO/academic
pass:
£595
Save£200
LAST
CHANCE
Bookbefore18thSeptember
Standardpass:
£895
Save£100
NGO/academic
pass:
£695
Save£100
FULL
PRICE
After18thSeptember
Standardpass:
£995
NGO/academic
pass:
£795
www.innovation-forum.co.uk/deforestation-london-2015