International Roots Festival 2014 Media Kit

2 9 3 8 C O H O S T R E E T S U I T E A M A D I S O N W I 5 3 7 1 3 U S A
2014201420142014
MEDIA KIT
INTERNATIONAL ROOTS FESTIVAL
MBE CONSULTING MEDIA KIT
FOR ROOTS FESTIVAL 2014
“Your African Diaspora Connection” TM

2938 Coho Street Suite A Madison WI 53713 USA Tel: +1 608 301 6596 email: info@mbeconsulting.net 1
www.mbeconsulting.net“Your African Diaspora Connection” TM
OUR MEDIA KIT FOR ROOTS FESTIVAL 2014
“CELEBRATING UNITY THROUGH CULTURE”
Table of contents:
I. INCLUDED IN THIS KIT:
1. FORWARD FROM MBE CONSULTING, INC. CEO, p.3
2. PRESS RELEASE, p.4
3. SLIDE SHOW, p.6
4. JAH TURBAN “FOR THE GAMBIA” VIDE, p.7
5. POSTERS/FLYERS/BROCHURES, p.8
6. EXTRA PICTURES, p.12
7. OTHER PROMOTIONAL MATERIIALS INCLUDED, p.17
II. TARGET SEGMENT/MARKETS
MIDWEST UNITED STATES:
a. Midwest Cities, States:
 Chicago, Il, Milwaukee, WI, Madison, WI, Minneapolis/St. Paul,
MN, Detroit, MI, Indianapolis, Indiana,
b. Black Press:
 Magazines, newspapers, journals,
c. Mega-Churches:
 African American Churches in your selected Midwest States and
Cities
d. Black Civic, Social, and Government Groups:

 Black Chambers of Commerce
 US Embassies in Africa
 Urban Leagues
 NAACP Groups
III. PROMOTIONAL MATERIALS INCLUDED:
i. MBE CONSULTING, INC LOGOS (JPEG, PNG FILES)
ii. ROOTS FESTIVAL LOGOS (JPEG, PNG FILES)
iii. CONTACTS (MBE CONSULTING, INC., ROOTS FESTIVAL,
MINISTRY OF TOURISM, TRAVEL AGENCIES)
iv. TRAVEL PACKAGES

FORWARD:
FROM MBE CONSULTING, INC-CEO
INTERNATIONAL ROOTS FESTIVAL 2014
MBE CONSULTING, INC., like to welcome you along with The Ministry of Tourism & Culture, The
Republic of The Gambia (http://www.motc.gm), The International Roots Festival 2014, 11th
edition
(http://www.rootsgambia.gm) : theme this year: “Celebrating Unity Through Culture”. MBE
Consulting, Inc. (http://www.mbeconsulting.net) is pleased and happy to announce affiliation and
association in working with The Ministry of Tourism & Culture of The Gambia in promoting this
historical, cultural and educational event in the Midwestern regions of the United States. As a descendant
of Africa, a Native Chicagoan and an African American business woman, and a person committed to the
well-being of Africans and the Development of Africa; I too welcome all people of African descendant
and the Diaspora to come home to mother Africa and show your full participation in the 11th
edition of the
International Roots Festival. This event is indeed both a historical, cultural and educational event. ‘For
over 400 years our people have been separated by the results of the African Holocaust (Trans-Atlantic
Slave Trade) and the legacy of colonization has kept us at odds with our true history, identity, cultural
traditions while preventing unity and growth amongst African People and the African Continent. Now, is
the time to come home to Mama Africa and share in the welcoming of us home to our original self?
The International Roots Festival commemorates the enforced enslavement and transportation of
millions of Africans to the Americas and the Caribbean Islands. Africans and friends of Africa from the
Diaspora are presented with a unique opportunity to attend and participate in The International Roots
Festival. Come home and experience the African Continent. Confront a physical past and glimpse the
horizon of a brighter future. Come home, rediscover and reaffirm your African heritage, be at one with
your people and your ancestral family. This is your opportunity to visit places of Historical, Cultural and
Educational interest such as Juffereh (The Late Alex Haley's Ancestral home), Fort James Island, and
Georgetown (now Janjanbureh). Establish cultural ties. Attend International Musical Concerts, Cultural
Jamborees, Visit a traditional African Batik Factory, Craft Markets, experience traditional African
cuisine, Hairstyles, Fashions and Jewelry; Witness Traditional events. See you soon and always for Mama
Africa…
Forward Ever!
Tina Jones Savadogo
Tina Jones Savadogo

Press Release Contact: Tina Jones Savadogo (608) 301-6596, info@mbeconsulting.net
International Roots Festival 2014, 11th edition. Theme: Celebrating Unity Through Culture
Albreda Juffereh, The Republic of The Gambia, (May 9th-16th
2014)) – MBE CONSULING, INC, Madison, WI.,
in collaboration with the Minister of Tourism & Culture, The Republic of Gambia is presenting the International
Roots Festival at Albreda Juffereh (the ancestral home of the Late Alex Haley, author of ROOTS), located in The
Gambia “The Smiling Coast”, West Africa from May 9th
through May 16th, 2014.
During this event there will be daily activities throughout the week (May 9th
-May 16th
) recognizing the culture,
history and education of the Roots Pilgrimage about the Trans-Atlantic Slave Trade, and the home of Kunta Kinteh
and the late Alex Haley.
May 9th
will be registration and an Official Welcome Reception, and later that evening the “Night of The Griots”
with Traditional Music & Dance (Kora, Halam, historical narratives, traditional songs & drama, and featuring
special guest Mutabaruka-Jamaican Poet/Artist/Entertainer.
May 10th
will be the Official Opening; Carnival Procession of Masquerades & Culture Groups-Ceremony, will be
presided by His Excellency the President of the Republic of The Gambia, Alhaji Professor Dr. Yayah Jammeh,
Official Speeches, and Cultural Entertainment.
May 11th
will be the Roots Pilgrimage-Day Trip to the villages of Juffureh/Albreda Kunta Kinteh Island
May 12th
will be a day of Shopping/Site Visits-and-Departing initiates to Kanilal for the Futampaf Rites (Rites of
Passage) to join their adopted families for preparatory formalities.
May 13th
will be the Futampaf (Rites of Passage) at Kanilal Village, Guest to be initiated and adopted into a
family in Kanilal.
May 14th
will be the Pan African Symposium at Senegambia Beach Hotel Garden, featured lecturer Dr. Runoko
Rashidi, African American, world renowned Pan African Scholar and Lecturer on African and Ancient African
History.
May 14th
will also be African Gala Dinner, featuring keynote speaker Rev. Jesse Jackson, Civil Rights Activist,
Scholar, and CEO of Operation PUSH.
May 15th
there will be visit to Makasutu; Makasutu Culture Forest, A renowned eco-tourism lodge, internationally
acclaimed.
May 16th
Closing and Farewell Program

This event: The International Roots Festival commemorates the enforced enslavement and transportation of
millions of Africans to the Americas and the Caribbean Islands. Africans and friends of Africa from the Diaspora are
presented with a unique opportunity to attend and participate in The International Roots Festival.
This event: Is both a historical, cultural and educational event. ‘For over 400 years our people have been separated
by the results of the African Holocaust (Trans-Atlantic Slave Trade) and the legacy of colonization has kept us at
odds with our true history, identity, cultural traditions while preventing unity and growth amongst African People
and the African Continent.
Dr. Julius Garvey, MD, the Son of the Honorable Mosiah Marcus Garvey pioneer of modern Black Nationalism- is
the keynote speaker during the awards African Gala Dinner. Dr. Garvey is an established Medical Doctor and
Cardiac Surgeon; however, he is also an astute Pan Africanist and continues the same road as his father did more
than 70 years ago-that of Black Pride. Marcus Garvey, who would have celebrated his 100th birthday this year, was
a powerful orator who was able to gather hundreds of thousands of blacks across many countries in his quest to
reclaim Africa for Africans and build black economic power.
Dr. Runoko Rashidi, University of California Professor, and world renowned Lecturer on African and
Ancient African History, also confirmed speaker; is an International Lecturer, Author and Historian; is a
renounced Pan Africanist, and today’s leading African and African American Historian of The Global African
Presence, he’s written a series of books on African History and her World Influence. He’s a leading lecturer and
worldwide scholar on this topic along with world history.
Brother Mutabaruka, Jamaican, Artist/Poet and Entertainer, we have also confirmed, Jamaica’s Poet Laureate,
Radio Talk Show Host on IRIE-FM, and Author, will perform and present; Mutabaruka is much more than an
international recording artist He owns and operates a sound system that plays black music from all over the world;
he conducts a late-night radio talk show; and, in accepting invitations to talk and to read his poems, he seems
equally at home in an ordinary classroom and on stage at a reggae concert. When he is on tour he may be addressing
college audiences, or mesmerizing huge rock festivals, or playing in small nightclubs. He is an experienced
communicator, with charisma and a range of skills.
There will be live entertainment throughout the week of events; registration fees are $150/ per week for entire week
of festivities if you decide to book your own package. Tour Packages are $3600 USD for our 2-week Early Bird
Special which will include both 1st
week-Goree Island and 2nd
week-Roots Festival Kunta Kinteh Island. Package 2,
which is only for Roots Festival Week, is $2700 however;
Both packages can be purchase through MBE Consulting, Inc., Madison, WI
(www.mbeconsulting.net/roots/packages/bookings.html) or via
Top Cat Enterprises Caribbean Roundup Travel Agency, Chicago, IL
(www.tcecaribbeanroundup.com)
Package 1 is $3600USD includes both packages 1 and 2 Early Bird Special (Goree Island, Senegal May 2nd
-
8th
and Kunta Kinteh Island, Gambia May 9th
-May 16th
); again Package 2 is $2700 includes only Roots
Festival Week (May 9th
-May 16th
). Please reserve your Tour Packages in advance; there is no on-site
registration. For more information call us at (773)330-8047; (608) 301-6596, (608) 473-4500 or email at
info@tcecaribbeanroundup.com, or info@mbeconsulting.net. Visit our website at
www.mbeconsulting.net/roots.html

See Slide show as PDF file, and PPT PowerPoint file

JAH TURBAN “FOR THE GAMBIA VIDEO” Insert Mp4 file
See Attached Mp4 file of “For The Gambia Video”
 BIOGRAPHY
 OTHER HIT SONGS

FIGURE 1

FIGURE 2

FIGURE 3

MBE CONSULTING, INC…
© EXTRA PHOTOS OF ROOTS FESTIVAL
FIGURE 1: TRADITIONAL DANCE
FIGURE 2: TRADITIONAL KORA PLAYER
FIGURE 3: TRADITIONAL DANCE BY THE
YOUTH
FIGURE 4: JAMES ISLAND-SLAVE
FORT…….RENAMED KUNTA KINTEH
ISLAND

FIGURE 1:
TRADITIONAL DANCE

FIGURE 2:
TRADITIONAL KORA PLAYER

FIGURE 3:
TRADITIONAL DANCE PERFORMED BY THE YOUTH

FIGURE 4
JAMES ISLAND-SLAVE TRADING PORT…….RENAMED KUNTA KINTEH ISLAND

www.mbeconsulting.net“Your African Diaspora Connection” T M
OTHER PROMOTIONAL MATERIALS
LOGOS:
I. MBE CONSULT LOGOS, PNG, JPEG
SEE ATTACHED FILES!
Ping logo
_______________________________________________________________________
Jpeg logo
II. ROOTS FESTIVAL LOGOS, PNG, JPEG
SEE ATTACHED FILES!
Ping logo
Ping logo Jpeg logo

AFFILIATE WEBSITES:
MBE Consulting, Inc.: http://www.mbeconsulting.net
THE INTERNATIONAL ROOTS FESTIVAL: http://www.rootsgambia.gm
The Ministry of Tourism & Culture, The Republic of The Gambia: http://www.motc.gm
TOP CAT ENTERPRISES CARIBBEAN ROUNDUP TRAVEL AGENCY:
http://www.tcecaribbeanroundup.com
CONTACTS:
1. MBE CONSULTING, INC +1 608-301-6596, info@mbeconsulting.net
2. MBE CONSULTING, INC Gambia Location and Contact Numbers:
Kololi, The Gambia. 011 220 796 5679 or 011 220 360 1544 Gambia Location Manager,
Mr. S. Ablie Jallow, manager@mbeconsulting.net
3. MBE CONSULTING, INC +1 312 111-1111, Mr. Will K. Crosby, MBE Consulting, Inc.,
Public Relations Director, pr@mbeconsulting.net
4. TOP CAT ENTERPRISE TRAVEL AGENCY +1 773-330-8047, Ms. Catrina Green-Shearer,
info@tcecaribbeanroundup.com

TOUR PACKAGES:
PACKAGE 1 $3600 PACKAGE 2 $2700
EARLY BIRD INCLUDES PACKAGE 1 & 2 ROOTS FESTIVAL KUNTA KINTEH ISLAND
(GOREE ISLAND, SENEGAL) (ALBREDA/JUFFEREH ancestral home of
the late Alex Haley, GAMBIA
Early Bird Special AIRLINE TICKET
$3600 includes all HOTEL/BREAKFAST/ACCOMMODATIONS
package 1 and package 2 GROUND TRANSPORTATION
WEEK 1-ACTIVITIES-GOREE ISLAND/SENEGAL
DAY 1 Welcome
Friday May 2 Gala Dinner
DAY 2 Breakfast
Saturday May 3 Sight Seeing Trip BANJUL/Bakau
Entertainment: Hip/Hop Rapp Show
DAY 3 Breakfast
Sunday May 4 Beach Sport Kotu Restraurant/Bar
Afternoon Beach Party
Sunday Evening Gospel Show
DAY 4 Breakfast
Monday May 5 Sight Seeing Trip Janjanburch &
Stone Circles
DAY 5 Goree Island
Tuesday May 6 Departure to Senegal by Road
Sight Seeing Trip in Senegal
DAY 6 Dakar, Senegal
Wednesday May 7 Sight Seeing Trip
Return to Gambia by Road
Day 7 Breakfast
Thursday May 8 Sight Seeing Trip Barra
Back in Gambia
NOTE:
Tour African Slave
Dungeons in Senegal, Go
for African Senegal
Lunch, Catch Evening
Show of Talent/Senegal
National Theater

Package 2
ROOTS FESTIVAL AIRLINE TICKET
$2700 includes all HOTEL/BREAKFAST ACCOMMODATION
package 2 only GROUND TRANSPORTATION
WEEK 2 ACTIVITIES-KUNTA KINTEH ISLAND
DAY 1 Arrivals
Friday May 9 Welcome
Night Of The Griots
feat: Mutubaruka
DAY 2 Official Opening
Saturday May 10 Carnival Procession
Free Concert Arch 22
DAY 3 Roots Pilgramage
Sunday May 11 Kunta Kinteh Island
Bob Marley Day Bob Marley Day Show
feat: Mutubaruka
DAY 4 Shopping Sites
Monday May 12 Traditional Market Place
DAY 5 Futumpat
Tuesday May 13 Rites of Passage
Receive African Names
DAY 6 Symposium
Wednesday May 14 Panelist: Dr. Runoko Rashidi
African Gala Dinner: Keynote Address:
Rev. Jesse Jackson
DAY 7 Visit to Makasutu
Thursday May 15 Regatta
DAY 8 Farewell Show
Friday May 16 Good Byes
Farewells
DAY 9 Departures
Saturday May 17
Departures

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