The document discusses branding and culture at Method, a home cleaning products company. It emphasizes starting with culture by living the company's values of acting small despite growth. Method aims to inspire advocates through aesthetic innovation in products made from recycled materials, community building, and curated experiences. Prototyping and getting feedback is important. The goal is to bring fun and sustainability to home chores through high design.

1. BRANDING
FROM THE
INSIDE OUT

2. FIND THE CULTURAL SHIFT

3. High Design + Deep Sustainability

4. Bring the scarcity of fun to chores

5. Where does your home end and you begin?
The pitch: Aveda for the home

7. “Snowball’s Chance in Hell”
Former Target Buyer

10. START WITH
CULTURE

11. Everything starts with culture

14. Live the Values

15. The bigger we get. The smaller we act.

16. At method, everyone is a receptionist

17. THE BIGGER WE GET. THE SMALLER WE ACT.

20. The Artist + The Operator

21. The soul can not be outsourced
Vertical integration of disciplines

22. Prototype, Prototype, Prototype

23. Borrowed from Improv

24. Innovation is a Transfer of Emotion

25. Build Community + Curate Experiences
WIN ON
PRODUCT

26. This is our version of marketing
To us cutting steel is a media expense

27. Managing the Tensions of Adult & Child Sensibilities

28. Aesthetic Innovation

31. Light Green on the Outside. Dark Green on the Inside.

32. Ocean Plastic. Re-mastered.

34. Build Community + Curate Experiences
INSPIRE
ADVOCATES3

35. We write for just one person.

36. Mile High Hand Wash

42. @methodguy