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Gamification as Innovationdriver

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Tim Bruysten
Tim Bruysten

gamification a pleading for more un-earnestness

Leadership & Management
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Prof. Tim Bruysten | richtwert GmbH | brand & sense GmbH | intelligence GmbH | Mediadesign Hochschule Foto: DirkJan Ranzijn GAMIFICATION a pleading for more‹ un-earnestness
humans networks games 20 min quicklook:
Digitalised Network Society
over 50%: in Bed over 40%: in the bath over 30%: while eating
Loading Digitalization
 1% Finished
humans
Acknowledgement Relations Honor / Reputatio Eros Eating & Drinking Family Idealism Activity Power Curiosity Order Revenge Peace Saving Status Independence Foto: US Army Africa
networks
IN SOCIAL NETWORKS, GROUP BOUNDARIES PROMOTE THE SPREAD OF IDEAS http://phys.org/news/2015-06-social-networks-group-boundaries-ideas.html
WHETHER YOU THINK THE GROUP CAN ACCOMPLISH ITS GOALS
games
WHAT IS THE OPPOSITE OF PLAY? Foto: (c) Sabrina Nicke
LETHARGY
LETHARGY PLAY CxP? Work?
»What if we decided ‹ to use everything ‹ we know about game design to ïŹx what‘s wrong with reality?« Jane McGonigal, reality is broken, 2011
Focus Foto: Tony Brooks
Team Foto: Jamie McCaffrey
Rules Foto: Doha Stadium Plus Qatar
Progress Foto: greg westfall
IdentiïŹcation
ProgressFokus Team Rules IdentiïŹcation
http://www.watermarkconsult.net/blog/2014/09/09/the-2014-customer-experience-roi-study/
examples
http://enterprise-gamiïŹcation.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
Siehe auch: Wirtschaftswoche 7/2014 vom 10.02.2014, Seite 64ff Double-Digit-‹ Deal-Increase
http://fold.it/portal http://www.areagames.de/artikel/detail/Kampf-gegen-Aids-Spieler-loesen-wichtiges-Molekuelpuzzle/115863
model
AUTONOMY MASTERY CONTEXT Progress Self EfïŹcacy Purpose Network Clear Rules Own Decisions
Feedback Impuls Self EïŹƒcacy Identity Power Controll Honor / Reputation Acknowledgment Order Activity Idealism Eros Decisions Rules Fun
Contact Prof. Tim Bruysten xing.com/proïŹle/Tim_Bruysten facebook.com/bruysten de.linkedin.com/in/bruysten twitter.com/timbruysten richtwert GmbH www.richtwert.eu Grafenberger-Allee 128 40237 DĂŒsseldorf Downloads richtwert.eu/merck

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Gamification as Innovationdriver