Ein Blick in die Glaskugel: Nahe und ferne Szenarien für die Gamesbranche.

1. Alles erst der Anfang
Ausblick und Szenarien für den Games-Markt
Foto: Mick Talbot
Quality Circle Gaming, 06.05., Hamburg
Prof. Tim Bruysten | Mediadesign Hochschule | richtwert GmbH

2. Was wir machen

3. Aufbruch
321
Der innerste Kreis Rückkehr mit dem Elixier
Agenda

4. Aufbruch
1

5. https://www.youtube.com/watch?v=aBCVlIGQ0B4

6. https://www.youtube.com/watch?v=sUIqfjpInxY

7. https://www.youtube.com/watch?v=RhIa4KtrqqU

8. Augmented Reality Augmented Environments Augmented Platforms
Trend of Augmentation

9. Szenario:
The World is not enough
Neue Kooperationen für die Games Industrie
Automobilindustrie, (Innen)Architektur, Krankenkassen, …
digital-augmented LARP & Cosplay
digital cultural driven identities
Gamification als Universalkleber
gestaltete Heldenreisen im Alltag

10. http://vimeo.com/23164779

11. https://www.youtube.com/watch?v=4yT2zrIUDjM

12. http://vimeo.com/64389936

13. http://vimeo.com/2834270

14. Smart Tables
Trend of Convenience
Smart TV Smart WatchesTablets

15. Szenario:
Transparent Technology
Second Screens
dynamic-, social-, mobile- Controller
Convergent Games
Digital-Table-Top
Meta-Development
Platform-independent Programming & Design Patterns

16. https://www.youtube.com/watch?v=32lkdl_jQVo

17. macrumors.com: "Wild Rumor of Apple EarPods with Biometric Sensors Has Roots in Apple's Research"

18. http://www.cs.rochester.edu/hci/pubs/pdfs/FoodMood.pdf

19. Trend of Embodiment
Device Integrated Hidden

20. Szenario:
Harry Potter World
There’s an App for that
Everything is a Device with Apps. And App-Stores.
Augmented Humans
Invisible Devices augments the capabilities of humans.
Wearables as magical Artifacts, Weapons or Keys
While everything is digital and connected…
Everybody is a fakir
Controll your body and play against others

21. https://www.youtube.com/watch?v=4FunXnJQxYU

22. https://www.facebook.com/f8

23. http://vimeo.com/87522764

24. Trend of Platformication
Wallet Garden Platforms Open Web Platforms Everything as a Platform

25. Szenario:
Finite and Infinite Games
Plattform War
Who will establish the next Standards?
Blue Ocean!
Do not think, something is too weird…

26. http://www.youtube.com/watch?v=pMFdImwMDRY

27. https://www.youtube.com/watch?v=wE3fmFTtP9g

28. https://www.youtube.com/watch?v=tFrjrgBV8K0

29. Autonomous Systems Robust Robots Humanoid Robots
Trend of Automation

30. Szenario:
Meatspace NPCs
Tamagotchis on Steroids
toy-level intelligent robot design
Love & Sex with Robots
changing ethics and society
Headshot!
Ego-Shooter meets Paintball

31. http://www.youtube.com/watch?v=_ZyU6po_E74

32. http://www-05.ibm.com/de/pov/watson/index.html http://www.youtube.com/watch?v=Qv5JVRfYGnU

33. http://apstatsmonkey.com/

34. Artificial Intelligence
Trend of Intelligence
Predictive Analytics Artificial Poetry

35. Szenario:
Everything Intelligent
Artificial Intelligence on Gamedesign-Level
Artificial rendered Mechanics, Strategies, Stories and Maps
Artificial Intelligence for Dialogues
NPCs are talking, not playing an audio file or following a script

36. https://www.youtube.com/watch?v=76lIQtE8oDY

37. https://www.youtube.com/watch?v=rNRDc714W5I

38. Brain Reading
Trend of Singularity
Brain Writing

39. Szenario:
Deep Brain Immersion
Ultra-Realistic Game Experiences
Computer to Brain Interfaces
Inception as MMORPG
Games as Brain to Brain Platforms
Alice in Wonderland as MMORPG
Going beyond Physics
Multisensoric Engines
Playing with every Sense

40. Der innerste Kreis
2

42. Magnavox Odyssey, 1972

45. „640kb should
be enough for
anybody…“

46. „640kb should
be enough for
anybody…“
Bill Gates, 1981

47. Loading Digitalization…
1% Finished

48. 1% Finished
Loading Digitalization…
Big Data
Social Media
Social Enterprises
IP
Internet of Things
3D-Druck
RFID
Augmented Reality
Blue Tooth Beacon
Brain Reading
Brain 2 Brain Comm.

49. 1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
Loading Digitalization…

50. 1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
Loading Digitalization…

51. 1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
Loading Digitalization…

52. 1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill Decision
Loading Digitalization…
Gegenwart
Zukunft
Science
Fiction

53. Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill DecisionSiggi Becker, 2013 www.siggibecker.de

54. Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill DecisionSiggi Becker, 2013 www.siggibecker.de
http://www.mpg.de/5917127/ferenc_krausz

55. Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
Military Robots
Drones
Social Media
Social Enterprises Digital Enterprises
Digital Society Aesthetic Society
Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence
Humanoid Robots Better than Human Robots
Pre-Crime
Mind Uploads
Utility Dust
Mind ReadingC2B Interfaces Mind Security
Software Healthcare
IP Internet of Things
Artificial Enterprises Living Enterprises
Kardashev X Society
3D-Druck
Terminator
Self Driving Cars Self Flying Planes
Kardashev 1 Society
Dyson Spären
RFID
Augmented Reality Virtual Reality Mind Writing
Gen Food Printed Food
Artificial Life Artificial Animals Hybrid Animals
Love & Sex with Robots
Kill DecisionSiggi Becker, 2013 www.siggibecker.de
http://www.mpg.de/5917127/ferenc_krausz
… alle (diese) Technologien dienen dem Schließen einer Lücke…

56. Digitales Geld
Vernetzung
3D Printing
Dronen

57. Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons
Bitcoin
Fast Delivery
Home Retail
Arts & Crafts

58. Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons
Bitcoin
Fast Delivery
Home Retail
Arts & Crafts
Bildquelle
Szenario:
Game Based „Steam Punk“ Currencies
Währungen als Mode
„Wie, kein GTA-Dollar… tja“
Nur gültig in Augmented Realities & Cosplay Games
„Living the Game as Urban Culture“
Vertrauen entsteht durch kulturelle Nähe
„Trust your friends, not the brands“

59. WAS IST DAS
GEGENTEIL
VON SPIEL?
Foto: (c) Sabrina Nicke

60. LETHARGIE

61. LETHARGIE
Spiel
1
Arbeit?
Lernen?

62. Gallup Engagement Index

63. »What if we decided to use
everything we know about
game design to fix what‘s
wrong with reality?«
Jane McGonigal, reality is broken, 2011

64. http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility

65. http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility

66. Siehe auch: Wirtschaftswoche 7/2014 vom 10.02.2014, Seite 64ff
Abschlussrate
ist zweistellig
gestiegen

67. fold.it

68. watermarkconsult.net

69. Digitales Geld
Vernetzung
3D Printing
Dronen
Beacons
Bitcoin
Fast Delivery
Home Retail
Arts & Crafts
Bildquelle
Szenario:
Gamified Customer Journeys
Neue Komplexität im Gamedesign
Motivations- & Entwicklungspsychologie
Neue Märkte für Gamedesigner
Vom E-Commerce bis zum Employer-Branding
Neue Akzeptanz für die Branche
Brutto-Sozial-Glück

70. Rückkehr mit dem Elixier
3

72. Everything is Context Everything is a GameEverything is a Device
Trend of Digitalization

73. Szenario:
Life as a Game
Intercultural Gamedesign
Languages, Gestures, Symbols, Story, Monetarization
Interoperable Gamedevelopment
More platforms & devices than ever
Integrated Games
Complexer Mechanics, Deeper Integration in Social Situations

74. Alles erst der Anfang
Gegen Komplexität kann man nicht protestieren.Niklas Luhmann

75. Danke!
Prof. Tim Bruysten
bruysten@richtwert.eu
!
www.bruysten.com
xing.com/profile/Tim_Bruysten
facebook.com/bruysten
de.linkedin.com/in/bruysten
twitter.com/timbruysten
!
richtwert GmbH
www.richtwert.eu
!
Mediadesign Hochschule
www.mediadesign.de
Nächste Termine:15.05.: PwC Investmentforum, Frankfurt
22.05.: Keynote / Fachforum T-Systems, Dresden
25.06.: Akademie d. dt. Buchhandels, MünchenDownloads & Inspiration:http://richtwert.eu/sqs/
Quality Circle Gaming, 06.05., Hamburg