Social network marketing tm for re$ult$ (final)

3. Today’s Goals Provide basic mechanics of social media, information and real action steps to strategically use social media to meet your • How to differentiate objectives. yourself online • What content or type of Plus, key strategies for messaging is most successful Social effective Network Marketing™ • The DON’Ts of using Campaigns. social media 2012© Three Dog Marketing

5. ™ What is Social Network Marketing ? the unique process developed to incorporate the strategic use of social media platforms to build relationships and demonstrate value between a community Understanding and and the individual or strategy are key to business. social media success and effectiveness. 2012© Three Dog Marketing

6. Value of Social Network Marketing™ • Strategically build relationships with individuals through interactive platforms – Leverage information sharing – Long-term investment – Designed for all people – User-friendly Almost 50% of all small businesses in the US now utilize social media strategies, more than double the amount from last year 2012© Three Dog Marketing

7. Facebook Designed for individuals to create profiles Pros: The most targeted marketing; accessibility; evolves quickly Cons: Easy to err; evolves quickly; privacy 2012© Three Dog Marketing

8. LinkedIn Business/professional site promotes discussions, collaboration and connections. Pros: Most professional site; campaigns Cons: Email addresses; trivial questions 2012© Three Dog Marketing

9. Twitter Enables users to send/read messages (140-char) Pros: Designed to find you; easy to use; audience Cons: Specific language: #, @, RT, FF 2012© Three Dog Marketing

10. Blogs Provides commentary, news or information on a particular subject. Pros: Huge reach; good SEO; passive results Cons: Tim; original content 2012© Three Dog Marketing

11. Social Network Marketing™ Strategy  Create Post Log and Content  Schedule posts  Communicate value  You are the expert  Build relationships  Repurpose content  Listen and respond 2012© Three Dog Marketing

12. SOCIAL NETWORK MARKETING™ STEP #1 Create Your Plan  Google alert  Review website  Optimize presence  Create aggregator  Klout score 2012© Three Dog Marketing

13. SOCIAL NETWORK MARKETING™ STEP #2 Build your presence  Communications calendar  Existing marketing  Top 20 contacts  Join discussions  Your community 2012© Three Dog Marketing

14. SOCIAL NETWORK MARKETING™ STEP #3 Maintain your presence  Post regularly  Login daily  Comment  Respond to ALL comments 2012© Three Dog Marketing

15. Remember!  Don’t be scared! Social Network Marketing™ is a huge opportunity for your business.  Use strategy, create plan, ask questions and get support.  Stick with it – re$ult$ are in the follow up.  Have fun! SHOW YOUR PASSION! 2012© Three Dog Marketing

16. Resources Connect with Three Dog Marketing Online Website: ThreeDogMarketing.com (blog) Email: Nancy@ThreeDogMarketing.com Call: 602.476.4509 Connect: Facebook Three Dog Marketing Nancy Sanders LinkedIn Nancy Sanders Twitter @3dogmarketing 2012© Three Dog Marketing

Hinweis der Redaktion

Emergence of Social Media vs Internet Assumptions is the You get the value, FOCUS on basic tools
Many…Evolving…Start simple…Don’t be overwhelmed
Facebook is growing at a dizzying rate around the globe, surging to more than 850 million users, from 600 million users just 12 months ago…nearly two-thirds of all Internet users in the United States on Facebook.Treating like a website – pushing out info constantly or treating it like a sales presentation.More damaging that posting “wrong” place.When people “freak out” about negative posts - transparency – everyone knows that no one is perfect
Strategically build relationships with individuals through interactive platformsLeverage information sharing through human resources Long-term investmentGroup processDesigned for all people User-friendly
As of February 1st Facebook has more than 845 MILLION users – launched Feb 4, 2004
135 MILLION users – Relationships matterIf you’re a business professional and you don’t have a powerful LinkedIn presence, you are missing valuable opportunities.Cons: Employer emailaddresses; trivial questionsIt’s a good place to participate in industry-related groups/ discussions and establishes you as an authority.
300 MILLION usersSocial networking and microblogging service that enables users to send/read messages in real-time in succinct blocks of text (140 characters maximum). Much like Facebook, Twitter helps build brand awareness, a follower base, positive brand reputation, relationships and conversations. Designed for outsiders to find YOU!Easy to use and search for othersHuge audience
Website that provides commentary, news or information on a particular subject. It is an online journal that is content driven, serves as a strong search engine optimization (SEO) tool for your website and helps establish you as an authority. Pros: Huge reach with a well trained audience; good PR and SEO; the best passive results for business! Cons: TIME CONSUMING; need a lot of original content
Difficult to create “viral” marketing – never know what’s going to.Create a Post Log and Content Schedule posts ahead of time (HootSuite, Ping.fm) Where do I start and what do I say? Communicate your value and position yourself as an expert. Two Types of Content / Two PurposesRelationship building – build relationships with clients, prospects and outreach Viral – very challenging Repurpose content Listen and Respond
This is general strategy we recommend for most business to establish a basic “Presence”Step One – Create your plan - Create a social media policy - Create a Google Alert - Create a clear UVP – Unique Value Pedigree - Install Google Analytics on website - Review website: what your website is communicating, calls to action, conversion rates - Create and optimize Facebook profile, page, LinkedIn profile, Twitter profilePhoto, Optimize headline to reflect UVP, Complete profile and add call to action - Create an aggregator profile linking all accounts (HootSuite) - Establish goals and record launch statistics (Klout)
Two - Build - Create a Communications Guide - Take top 20 (or entire contact list) and search each platform - Join Groups and Pages - Plug into your real life community - Build in your marketing (email signatures, office signs, announcements
Post regularly: education, value and relationship - Login to each account (20 mins/day) - Comment on others’ posts and share expertise - Respond to all comments - Lead by example
This presentation will appear on our blog – tomorrow.

Social network marketing tm for re$ult$ (final)

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Hinweis der Redaktion