Presented by Scott Eddy

1. Getting Started with
ThousandEyes
Proof of Concepts
Workforce Digital Experience

2. © 2022 Cisco and/or its affiliates. All rights reserved. 2
Featured speaker
Scott Eddy
Technical Solutions Architect

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© 1992–2022 Cisco Systems, Inc. All rights reserved.
Before we begin...
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Agenda
• ThousandEyes Overview
• Identification & Qualification of
Opportunities
• Success Criteria
• Execution
• Demo
• Q&A
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© 1992–2022 Cisco Systems, Inc. All rights reserved.
The New Enterprise Reality
Internet is the new network
SaaS is the new app stack
Cloud is the new data center
Home is the new office

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© 1992–2022 Cisco Systems, Inc. All rights reserved.
Digital experience relies on service providers and networks outside of IT’s control
The New Enterprise Reality
SaaS
IaaS
CDN
DNS
DNS Provider
Security Provider
API
Customer
Data
Center

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© 1992–2022 Cisco Systems, Inc. All rights reserved.
ThousandEyes Agents
Globally distributed agents installed
and managed by ThousandEyes in
200+ cities around the world.
Cloud Agents
ISP | Broadband | Cloud Provider
Endpoint Agents
Browser-based plugins installed
on end-user laptops and desktops.
Apple | Microsoft
Enterprise Agents
Lightweight software-based agents easily
installed on your own network, in data
centers, branch offices and VPCs.
Cisco | Docker | Linux

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© 1992–2022 Cisco Systems, Inc. All rights reserved.
Apps
Customer
DX
Your
Deliver stellar digital
experiences to users
People
Workforce
DX
Your
Keep workers connected and
enjoying seamless app performance
Infrastructure
Enterprise
DX
Your
Optimize and sustain the flow
of your digital supply chain
Retention Satisfaction Time
32% of employees will be
permanently remote by 2022
Source: Gartner
Can cost organizations
$7,000/minute
Source: Atlassian
175 Enterprise & SaaS apps
deployed by IT
Source: Okta

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© 1992–2022 Cisco Systems, Inc. All rights reserved.
End-User Visibility
Network gateway
Web apps / SSH
SSO
Public / private apps
Remote access
VPN
DNS / HTTP / HTTPS
S E C U R I T Y A S A S E R V I C E
Cloud Proxy
SSO
Public cloud/
SaaS
Secure TLS
C I S C O S A S E
Optional
Internet
Private apps/nets
Co-location nets
All ports / protocols Gateway
ThousandEyes
Endpoint Agent
Application
performance
Proxy
performance
ISP network
performance
SaaS
performance
WiFi
parameters
Gateway and
DNS
performance
VPN Gateway
performance
Transit ISP
network
performance
ThousandEyes
End-to-end
Visibility & Actionable Insights

10. Copyright ©2022 ThousandEyes, Inc. All Rights Reserved. 10
• A ThousandEyes PoC is not
– A troubleshooting exercise
– An assessment
– For someone that says
"Let's do what you normally do.”
ThousandEyes PoC: What it Is and What it’s Not
• A ThousandEyes PoC is
– An in-depth evaluation of
ThousandEyes for a potential
customer
– Used to demonstrate the business
value in the context of customers
environment with their data
– Used to arrive at the appropriate
scope of licenses customers require
for production monitoring
– An opportunity to differentiate the
unique value ThousandEyes provides

11. WDX Demo

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© 1992–2022 Cisco Systems, Inc. All rights reserved.
PoC Process
PREPARATION (2 weeks)
● Define Use Cases
● Assess Hardware/Resource
Requirements
● Finalize Success Criteria
● Agree on MAP
● Verify Firewall Connectivity
● Deploy Endpoint Agents

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© 1992–2022 Cisco Systems, Inc. All rights reserved.
PoC Process
PREPARATION (2 weeks) TRIAL ACTIVE (4-6 weeks)
● Define Use Cases
● Assess Hardware/Resource
Requirements
● Finalize Success Criteria
● Agree on MAP
● Install Enterprise Agents
● Verify Firewall Connectivity
● Deploy Endpoint Agents
● Create Tests
● Build Dashboards
● Configure Alerts
● Add User Accounts
● Continuously Monitor and
Optimize

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© 1992–2022 Cisco Systems, Inc. All rights reserved.
PoC Process
PREPARATION (2 weeks) TRIAL ACTIVE (4-6 weeks) GO-FORWARD PLAN (2 weeks)
● Define Use Cases
● Assess Hardware/Resource
Requirements
● Finalize Success Criteria
● Agree on MAP
● Install Enterprise Agents
● Verify Firewall Connectivity
● Deploy Endpoint Agents
● Create Tests
● Build Dashboards
● Configure Alerts
● Add User Accounts
● Continuously Monitor and
Optimize
● Document Findings
● Develop Proof of
Value Summary
● Define Next Steps
and Implementation
Planning

15. Identification & Qualification of
Opportunities

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
Third Party Dependency: The More The Better

17. Domain Search Tool
Demo

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
The 3 Whys?
Why does the
customer care?
Why do
anything?
Why
ThousandEyes?
The response must
outline the reason why
this customer’s problem
is so severe that it needs
to be solved now
The response should
justify why ThousandEyes
is being selected to solve
this problem and not any
other solution
The response should clearly
define the technical
challenge associated with
the customer’s
infrastructure and how it
affects their business

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
What to Consider Before Registering your PoC?
• Do I have a commitment from the prospect to invest time and resources required to successfully
deliver the PoC?
• Do I have a clear understanding of the Company, its Strategic Initiatives, Business Intent &
impact the ThousandEyes solution would have?
• Is there some other vendor involved in the selection process?

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
Register a PoC
You can register your ThousandEyes PoC by going to ThousandEyes Partners
SalesConnect page and clicking Register a PoC.

21. Success Criteria

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
Use Case Discovery
• How do you differentiate performance
related issues on the laptop vs network vs
application?
• How effective are your existing monitoring
tools for detecting an incident caused by a
3rd party provider?
• When is the last time you had an outage
with your ISP? SaaS provider? How long
did it take them to respond?
• How much time do you spend triaging
issue between end-user vs ISP vs SECaaS
vs SaaS?

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
End-User Digital Experience Success Criteria
Drive increased visibility into networks and bridge visibility gaps
● Correlate application performance with infrastructure issues.
● Visualize the end-to-end route users traverse when accessing critical applications, eliminating visibility blind spots.
● The ability to show end to end connectivity, highlighting where connectivity issues lie within the remote workers responsibility
(wifi, PC, ISP, SECaaS).

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
End-User Digital Experience Success Criteria
Drive increased visibility into networks and bridge visibility gaps
● Correlate application performance with infrastructure issues.
● Visualize the end-to-end route users traverse when accessing critical applications, eliminating visibility blind spots.
● The ability to show end to end connectivity, highlighting where connectivity issues lie within the remote workers responsibility
(wifi, PC, ISP, SECaaS).
Demonstrate the ability to lower triage time and accelerate root cause analysis
● Enable rapid identification of an issue and the responsible party.
● Reduce MTTI and MTTR, helping to improve the user experience and perception of IT.

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
End-User Digital Experience Success Criteria
Drive increased visibility into networks and bridge visibility gaps
● Correlate application performance with infrastructure issues.
● Visualize the end-to-end route users traverse when accessing critical applications, eliminating visibility blind spots.
● The ability to show end to end connectivity, highlighting where connectivity issues lie within the remote workers responsibility
(wifi, PC, ISP, SECaaS).
Demonstrate the ability to lower triage time and accelerate root cause analysis
● Enable rapid identification of an issue and the responsible party.
● Reduce MTTI and MTTR, helping to improve the user experience and perception of IT.
Move from a reactive to a proactive monitoring state
● Proactive alerting to problems based on defined thresholds before users are impacted.
● Provide interactive dashboards and reporting for individual teams, stakeholders and 3rd party providers to build a collaborative
operational model.
● Service assurance and verifying change, identifying if anything is broken during routine changes with before and after snapshots.

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
End-User Digital Experience Success Criteria
Drive increased visibility into networks and bridge visibility gaps
● Correlate application performance with infrastructure issues.
● Visualize the end-to-end route users traverse when accessing critical applications, eliminating visibility blind spots.
● The ability to show end to end connectivity, highlighting where connectivity issues lie within the remote workers responsibility
(wifi, PC, ISP, SECaaS).
Demonstrate the ability to lower triage time and accelerate root cause analysis
● Enable rapid identification of an issue and the responsible party.
● Reduce MTTI and MTTR, helping to improve the user experience and perception of IT.
Move from a reactive to a proactive monitoring state
● Proactive alerting to problems based on defined thresholds before users are impacted.
● Provide interactive dashboards and reporting for individual teams, stakeholders and 3rd party providers to build a collaborative
operational model.
● Service assurance and verifying change, identifying if anything is broken during routine changes with before and after snapshots.
The ability to gather shareable evidence to hold Third parties accountable for performance
● Visibility of networks outside of customer control, and understand customer experience across domains and locations.
● The ability to easily generate shareable data for troubleshooting with all stakeholders.

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
Before You Continue to Execution
• Does the customer understand what a PoC is & what a PoC is not?
• Did we clearly define & validate Success Criteria?
• Has the timeline been approved?
• Has the scope of the PoC been defined?
• Do we have statistics of current MTTI/MTTR to compare against?

28. Execution

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
Executing the PoC
● Continuously save, document, and share interesting events
● Scope Creep - Focus can be lost when customer says “I
didn't know you can do this and that”. Push Back - First get
through all items included in the Success Criteria.
● Instantly access ThousandEyes experts (NOT Cisco TAC)
24x7 via live chat from within the product

30. Demo

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© 1992–2022 Cisco Systems, Inc. All rights reserved. @ThousandEyes
Resources
Watch the Replay: Introduction to ThousandEyes
Register your ThousandEyes PoC
Got questions?
• Email: channel@thousandeyes.com
• Join our “Ask ThousandEyes Channel (Americas)” Team space http://cs.co/ask-te-channel-
americas
?
Stay tuned for our upcoming webinar