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How to Structure a Sales Pitch

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How to Structure a Sales Pitch

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Find a recording of this webinar at: https://thoughtform.com/insights/events/structure-sales-pitch/

A great sales pitch is one of the most valuable assets for any business, but they’re not that easy to create. One of the most overlooked aspects of a sales pitch is the structure. The messages might be on-target and the presentation itself engaging, but if you don’t have the right structure, you’ll never take hold in your audiences’ mind.

In this webinar, you’ll learn the three key moments in any sales pitch, how to create them for yourself and your business.

Find a recording of this webinar at: https://thoughtform.com/insights/events/structure-sales-pitch/

A great sales pitch is one of the most valuable assets for any business, but they’re not that easy to create. One of the most overlooked aspects of a sales pitch is the structure. The messages might be on-target and the presentation itself engaging, but if you don’t have the right structure, you’ll never take hold in your audiences’ mind.

In this webinar, you’ll learn the three key moments in any sales pitch, how to create them for yourself and your business.

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How to Structure a Sales Pitch

  1. 1. Hello. How to Structure a Sales Pitch
  2. 2. We are communication designers who bring beautiful clarity to complex ideas, driving understanding and change.
  3. 3. Agenda 3 AHA! 4 AW YEAH! 5 TIPS & RESOURCES 2 AMEN! 1 WHAT IS A SALES PITCH
  4. 4. 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES WHAT IS A SALES PITCH?
  5. 5. EVERYBODY SELLS 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  6. 6. STANDARD COMPONENTS 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES • Description of your solution • Value proposition • Unique features and capabilities • Supporting evidence • Call to Action
  7. 7. STRUCTURES 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES Opening • Body • Conclusion Situation • Conflict • Resolution Question Pitch Pixar Pitch Problem • Solution • Product Info
  8. 8. 3 MOMENTS 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  9. 9. AMEN! 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  10. 10. 3 MOMENTS 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  11. 11. AMEN! •  Coin a name for the problem •  Identify root causes •  Dismiss current solutions 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  12. 12. AHA! 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  13. 13. 3 MOMENTS 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  14. 14. AHA! •  Frame the problem in a new way •  Expose the size or impact of the problem •  Draw attention to a sub-set of the problem that was hidden or overlooked 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  15. 15. AW YEAH! 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  16. 16. 3 MOMENTS 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  17. 17. AW YEAH! •  Show a day in the life of a user •  Expose your “secret sauce” or “behind the curtain” methods •  Share an implementation roadmap on onboarding guide 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  18. 18. TIPS & RESOURCES 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  19. 19. TIPS 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES • As Short As Possible • Dialogue. • Make certain it's the right time. • Ask for the sale.
  20. 20. THE CHALLENGER SALE 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  21. 21. INFLUENCE: THE PSYCHOLOGY OF PERSUASION 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  22. 22. THE MINTO PYRAMID PRINCIPLE 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  23. 23. WHITEPAPERS 1  WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
  24. 24. THANK YOU! Marisa Boevers mboevers@thoughtform.com Twitter: @mboevers www.thoughtform.com Twitter: @thoughtforminc LinkedIn: ThoughtForm

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